The World Business

Archive for July, 2010

Article Marketing is a very powerful and highly effective method of marketing an online home business and the best part of all is that it can be totally free if you have the time to write your own articles and submit them yourself.

Whilst regularly and consistently submitting articles to as many Article Directories will certainly give you and your website a lot of exposure, other areas often overlooked are submitting directly to Ezines, Forums and Authority Sites.

Although some ezine publishers will search the Article Directories to find suitable material to publish in their ezines, others will have a link on their site inviting the submission of articles.

The many benefits of submitting articles directly to Ezines:

- You could include your name, your credentials, business name, website address and email address in the resource box which will brand not only your website, but your business and yourself.

- After submitting a few articles you will become known as an expert on the topics you write about, which will give you and your business extra credibility helping you compete against your competition.

- There is the chance that your article might also be placed on the publisher’s home page. Can you imagine the extra exposure you will receive is they publish each issue on their home page?

- Some ezine publishers archive their ezine on their site offering people the opportunity to view back issues prior to making a decision to subscribe. This again will give you extra exposure.

- Getting your article published in an ezine is free and valuable advertising, which will allow you to spend your profits on other forms of advertising or you could for example buy advertisements in ezines that don’t publish your articles.

- If you have a natural flair for writing you may well find yourself receiving offers from people wanting to hire you to write articles or books. This is a great way to make extra income.

- Another benefit would be to give the ezine publishers permission to publish your articles in their free ebooks. Your advertising could multiply all over the internet from the information contained in your resource box.

- Some ezine publishers have a free content directory on their website allowing their visitors to republish articles which will give you added exposure. The great thing about article marketing is there is just no limit to where your articles will end up.

- By submitting articles directly to ezines you will gain people’s trust. They will not be as hesitant to buy your product or service if they read and like your article.

- By offering to run one of their articles in your ezine in exchange for having your article run in theirs, will guarantee more exposure for you.

Submitting Articles to Forums:

Some of the larger forums have an area where you can submit your articles and this can be very beneficial as members of the forum may also be ezine publishers and webmasters looking for content to publish in their ezines or on their websites.

Submitting Articles to Authority Sites:

Some of the authority sites also invite the submission of articles, and should your article be chosen for publication on these sites the exposure for you and your website will be vast.

Boost your Online Home Business:

Implementing these Online Home Business Article Marketing Tips as well as submitting your articles to the Article Directories will give you and your online home business wide ongoing exposure and your search engine rankings will receive a huge boost as you will be accumulating a lot of back links to your website from the anchor text in your resource box.

Do you know how to spot the right home business Internet marketing opportunity? Many people go on the Internet, but they really do not know what they are looking for and do not know how to tell if an opportunity is a good business or not.

There are a few things every legitimate and good home business, Internet marketing opportunity will contain. It is imperative that you make sure the business opportunity you choose has these things. There will also be a few things that you have to do. Here those things are:

One: It is very important that you choose the business opportunity that you can be passionate about. You will be able to motivate yourself to be a success if you are very passionate about your home business internet marketing opportunity.

Today you can find products to sell and business opportunities on almost any topic, so the chances of finding something you have a passion for are very good.

Two: You want to find a business opportunity that has residual income. This way you can have money coming in every month without having to work hard every time to make a sale.

Residual income is when you get paid over and over for making one sale. Website hosting, monthly subscriptions, and many other things are examples of this.

Three: The business opportunity needs to provide you with the necessary marketing tools and support you need to make your business successful for however long you need it.

Unless you are into graphics and banners then you need those when you get started. Along with this is ideas on places to promote.

Four: The opportunity needs to have long term focus that you can use to earn money for years into the future. It is important that your home business provide long-term security.

Five: The home business internet marketing opportunity that you start your internet business with needs to pay you good money. If you have to work extra hard to sell something you do not want to only get paid a small commission.

Always make sure your hard work will be rewarded before you start with any business opportunity. You should be able to make a good profit for the sales you make.

This is five things we feel every good home business internet marketing opportunity should have. If you keep these in mind when you are checking them out you stand a better chance of making a quality decision.

Copyright (c) 2008 Paul Flood Marketing, LLC

When you create your marketing programs, do you believe your investment should only get your name out there and build your brand. There’s an ongoing debate among marketers about the value of this strategy.

Those of us in the direct response crowd disagree with that thought process because the typical small business owner usually lacks the resources to wait for prospects to need their service. We believe marketing investments should generate leads or clients with branding being an added benefit of the investment.

An additional problem with pure image or brand advertising is that it is very difficult to track and measure its effectiveness. In my mind, if I am going to invest in my company, whether it is in advertising, direct mail, new equipment or staff, I want to know my return on my investment and believe clients should also be able to do so.

Is there a happy medium between the two camps where we can serve our clients with marketing that builds brands and gives prospects a reason to buy now? Is there a small business target marketing strategy that accomplishes both objectives? Absolutely!

The tool to make this happen is the Unique Selling Proposition, or USP. A good USP is pure marketing gold and creates a compelling reason for the consumer to act immediately. They will think, “I need this” or “I need more information about this amazing product.”

Let’s go back a couple of decades so we can illustrate this point with a couple well-known examples: If Federal Express just ran ads that were about their name and logo, they would have gotten name recognition, but that’s about all. Instead they said to their prospects “When it absolutely, positively has to be there overnight.”

Did the compelling USP work? Most people will agree it worked rather well for FedEx.

Will it work for a small business? Well, several years ago, a man named Tom Monohan was in one of the most competitive businesses that also traditionally has one of the highest failure rates – The restaurant business. He was in the most competitive arena of this market – pizza. The marketing message Tom created was a lot more compelling than the name of his pizza parlor is.” His message was, “Fresh hot pizza in thirty minutes or less – or it’s free.” I think we can agree that Dominos Pizza did well with their USP!

People, businesses included do not care about you, your name or your brand. They care about what you, your product or your service will to do for them. Once they’ve made the decision to buy, your name increases in psychological importance, but not until then.

Remember that your small business target marketing has very specific objectives and they are to deliver prospects or clients. If they are not designed to do so, you can either hope that you will get more clients or throw out useless ads and switch to ads and marketing designed to bring you profits.

The marketing designed to generate profits starts with your USP and tells your targeted prospect why they should buy from you and do so now.