Your business will not succeed unless you sell the product or service you are offering. That is the goal of any business, whether large or small, home based or brick-and-mortar. And you will not make sales without advertising. It's a proven marketing fact that all sales begin as an advertisement. Home based business sales are no exception.
Without advertising, you are limited to word of mouth to draw new customers. Even if you have a website, no one will find it without advertising. You are just one person, and there are limits as to how may people you can reach through word of mouth. You need to post business ads in many venues to draw people to your product, service, or business.
When writing business advertising copy, you need to keep your goal in mind. Do you want the reader to visit your website and make a purchase, send their email address to become a contact, or schedule an appointment for the sales pitch? If you do not succeed in your goal, your ad is considered a failure.
Internet advertising gurus have identified a four-step process to writing good advertisements. The opening of the ad should attract your reader's attention. You can use clever wordage, punctuation, or all-caps to accomplish this. Once the reader is looking at the ad, the ad needs to create an interest in the product or service. This interest moves then to a desire, and at the close of the ad you need to demand an action from the reader, such as call now or log on. With this proven formula, your home business classified advertising will be successful.
Online marketing strategies for home businesses
To succeed in your home based business, you must treat it as a other business would be treated. This means you need a marketing strategy. Your online marketing strategy is the way you are going to promote your business on the Internet.
The Internet is a great tool to use to advertise your business. Taking your business online makes your potential customer base global. You do not have to limit yourself to your geographic area when making contacts. Once you have a website in place, it is time to start looking for Internet advertising opportunities.
As with any type of advertising, Internet advertising covers a wide range of prices. You can pay top dollar for flashing banner ads and pop up ads. These do not achieve a high click-through rate, but are effective for branding. However, you may find the cost of these types of ads to be prohibitive.
You will find many more affordable options. For instance, there are many sites where you can place classified ads for business opportunities for little to no cost. This is a good option, provided you find a site that gets plenty of traffic. Free is free, but if your ad does not draw traffic to your business, you are wasting time posting it. And, in the world of home based businesses, time is money.
Another way to market your site is through text-based ads, such as Google AdSense. These do cost, but not as much as the flashy banner ads. You also will find that they have a higher click through rate than banner ads. These can be another effective way to advertise your home business idea.