Email Marketing Best Practices
August 24th, 2010 | 
Author: Today, people spend more time reading emails than surfing the net. Email is one of the most powerful medium you can use to communicate to visitors, customers and prospects.
This article will guide you through the best practices in using your email marketing activities. Use your email marketing campaign wisely and consistently can increase response from subscribers, registrations, orders and sales.
Email marketing software is a simple way to manage your email marketing campaigns which automate the process of sending emails to subscribers. Interspire email marketing software comes with auto responder, which allows you to automatically follow up on your subscribers or provide them with more information on your products/services. Research indicates that the best days to send your email marketing campaign is on Tuesdays and Wednesdays and this can be easily managed with email marketing software which can automatically do it for you.
Avoid spam filters with your email marketing campaigns by not using words link “Free”, “$$$”, “Save”, “Discount” etc in subject line content in your email. Use bold, blue and underlined text for links. Personalisation in email marketing campaigns is crucial, try to address your subscriber by their name or surname. Study shows that this can increase reading and click-thru rates by up to 650%.
Maintain and strengthen your brand and your image to your subscribers. Templates in email marketing software are an excellent way of maintaining the consistency of the look and feel of your email marketing campaigns.
In conclusion, manually maintaining an email marketing campaign is a very difficult process. Email marketing software removes the repetitive task by automating the process. Avoid spam filters and personalised your email are some key factors in the success of your email marketing campaign.
Author: Mitchell Harper co-founded Interspire in 2003 and serves as the company’s product manager. In this role, Mitchell is responsible for strategic planning, design, development and management of the company’s product lines which include e-commerce, content management and email marketing software. Learn more about how the web can drive your business by visiting: http://www.interspire.com
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