Google AdWords and Your Home Based Business Advertising

One reason many people like a home based business is because it allows them to operate on a small budget, and Google AdWords now offers a way to place contextualized online ads within that budget.

Google AdWords is the most popular way on the internet to run contextual ads. These are the advertisements on the right side of the search results page. There are a number of reasons for the popularity of the program, the first of which is the fact that there is no minimum buy with Google AdWords. Before programs like this existed, it would cost a home based business owner thousands of dollars to buy a targeted advertisement or even a keyword buy. Now you can run or test an advertising campaign for under $10 per day. And, if done correctly, can reap an excellent return on your investment.

A great aspect of Google AdWords is that it is simple and fast to set up. It is an easy process as you log in, pick your keywords, put in a headline and a short body copy, then add a destination link. At the end, you put in your keywords and phrases, that when searched, your ad will appear. Google AdWords even has tools to pick out different keywords and phrases so that you know how often those keywords are searched. This tool can also help you develop a good search engine optimization strategy.

Besides being simple, the results are almost immediate. While it will probably take you less than 15 minutes to set up, it takes approximately 20 minutes for your ad to appear on Google AdWords.

Another great alternative with Google AdWords is to use a pay per click method, where you do not have to pay unless someone actually clicks on your ad. Google even offers protection from an overzealous individual clicking over and over on your advertisement. There are daily maximums and built in protections.

You can also bid for placement with Google AdWords. If you have a popular keyword, the bid per click may be fairly costly, but with more obscure keywords, the rate is lower. If you set a maximum cost per day, this will help you remain within your advertising budget.

Having a tough month? Google AdWords also allows you to stop or pause your campaign at any time. So whether you are in a budget crunch, or your ads are bringing in more business than you can handle, then the program allows you to stop for a period of time.

Read the rest of the article here: Google AdWords and Your Home Based Business Advertising.

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