Google AdWords and Your Home Based Business Advertising

One reason many people like a home based business is because it
allows them to operate on a small budget, and Google AdWords now
offers a way to place contextualized online ads within that
budget.

Google AdWords is the most popular way on the internet to run
contextual ads. These are the advertisements on the right side
of the search results page. There are a number of reasons for
the popularity of the program, the first of which is the fact
that there is no minimum buy with Google AdWords. Before
programs like this existed, it would cost a home based business
owner thousands of dollars to buy a targeted advertisement or
even a keyword buy. Now you can run or test an advertising
campaign for under $10 per day. And, if done correctly, can reap
an excellent return on your investment.

A great aspect of Google AdWords is that it is simple and fast
to set up. It is an easy process as you log in, pick your
keywords, put in a headline and a short body copy, then add a
destination link. At the end, you put in your keywords and
phrases, that when searched, your ad will appear. Google AdWords
even has tools to pick out different keywords and phrases so
that you know how often those keywords are searched. This tool
can also help you develop a good search engine optimization
strategy.

Besides being simple, the results are almost immediate. While it
will probably take you less than 15 minutes to set up, it takes
approximately 20 minutes for your ad to appear on Google
AdWords.

Another great alternative with Google AdWords is to use a pay
per click method, where you do not have to pay unless someone
actually clicks on your ad. Google even offers protection from
an overzealous individual clicking over and over on your
advertisement. There are daily maximums and built in protections.

You can also bid for placement with Google AdWords. If you have
a popular keyword, the bid per click may be fairly costly, but
with more obscure keywords, the rate is lower. If you set a
maximum cost per day, this will help you remain within your
advertising budget.

Having a tough month? Google AdWords also allows you to stop or
pause your campaign at any time. So whether you are in a budget
crunch, or your ads are bringing in more business than you can
handle, then the program allows you to stop for a period of time.

Read the rest of the article here: Google AdWords and Your
Home Based Business Advertising
.

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