Internet Marketing: Integrating Online and Offline Strategies
September 9th, 2010 | 
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This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer’s arsenal. The key issue… More >>
Internet Marketing: Integrating Online and Offline Strategies
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Posted in Business Books | 
Tags: Integrating, Internet, Marketing, Offline, Offline Strategies, Online, Strategies
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