"Those who fail to plan, plan to fail."
Have you heard this before?
The reason I ask is since many business owners, I talk with, are utterly frustrated with the declining sales and income that is occurring within
their businesses, yet they feel like they have no control over helping their situations.
However, when I ask them what their current advertising and marketing strategy looks like, they give me a blank stare and say, "What advertising plan?"
Can you see the issue?
By producing a sold marketing strategy, and writing it down into a structured planned procedure for boosting sales, and profits, there is an almost immediate result as far as improving profits for a small business.
What is an advertising and marketing approach precisely?
Basically it is a written blueprint of what methods and steps will be utilized to promote and marketplace certain elements of the small business to your target industry.
The secret to a successful promoting program, is identifying precisely how you will take a prospect / new customer, and transition them into a paying customer / client.
By mapping out this program, you'll not only see higher ROI for your advertising efforts, but you may also be able to identify where the "profit leaks" in your promoting are, and stop them...
This results in less wasted marketing and advertising, and increased profits!
That's the straightforward version of producing a marketing strategy, but you get the idea. By generating and implementing a written marketing approach, you will be far ahead of your competition who isn't!
Such plans need to also be created for any marketing campaigns, advertisements, events, etc. to identify (PRIOR to the marketing) what actions you plan to transition any leads generated into paying clients.