The New Business Road Test: What entrepreneurs and executives should do before writing a business plan

Product Description
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: A new version of the 7 domains model. Updated case studies that reflect the changes that have happened in the last four years. Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. A new author run companion website for readers to access extra information. The New Business Road Test: What entrepreneurs and executives should do before writing a business plan

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3 Responses to “The New Business Road Test: What entrepreneurs and executives should do before writing a business plan”

  • Gintare says:

    Very interesting and helpful book to make sure all main aspects of new business opportunity are covered. Before jumping into business creation I believe this book definitely provides a very good reality check, for example, if the business idea you plan to pursue is really for you, matches your aims and whether you have thought of all main aspects such as future market and industry prospects, etc. The book is very easy and pleasant to read and provides many inspiring and practical examples. Therefore a definite must have to anyone who thinks of pursuing her/his business opportunity.

    Rating: 5 / 5

  • J Kastaneer says:

    I used this book to road test a business idea I’ve had in mind for a long time. The book will give you a good notion of the strength and weaknesses of your opportunity and if used pro actively, it will help you clear the most important `unknowns’ that you need to know about before spending time and money in a business venture. I would recommend this book to everyone (thinking of) starting a business. It provides a great framework to road test any (crazy) business idea at a very affordable loss.
    Rating: 4 / 5

  • Anonymous says:

    I used this book to road test a business idea I’ve had in mind for a long time. The book will give you a good notion of the strength and weaknesses of your opportunity and if used pro actively, it will help you clear the most important `unknowns’ that you need to know about before spending time and money in a business venture. I would recommend this book to everyone (thinking of) starting a business. It provides a great framework to road test any (crazy) business idea at a very affordable loss.
    Rating: 4 / 5

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