5 Business Communication Mistakes and How to Avoid Them

Good business communication and especially public speaking skills are important to have as a part of your marketing mix. Get it wrong, and you’re doing damage to your brand and reputation. There are various times when we wished we had more business wisdom when it comes to opening our mouths too soon or saying the wrong thing. These are communication mistakes, and we only realize it retrospect, but wished we hadn't made the mistake in the first place. They can be costly too. We can lose staff, contracts with important clients, and even a misunderstanding with a printing service can cause us to lose more than our pride. It's important when we are in business to have great communication skills, but sometimes our skills are not as good as we want them to be, and so, if that's the case, then we need to improve our skills. At least in this article you can finally learn what you shouldn't be doing, and hopefully avoid this happening to you. Too Much Information Often, when business owners get the chance to speak, they will talk about their products and services, the benefits these products will give you, why they are the best in the world, and all the technical details about what they do can overwhelm and even alienate an audience. A better way of tackling this opportunity is to talk about a common problem and then offer a solution -- instead of trying to sell your products/services to your audience directly. Not Understanding Your Audience The biggest mistake a speaker will make is giving the same presentation with little regard for the audience. You need to understand what your audience wants by analyzing their needs beforehand. In this way, you can give a speech that will solve their problem. It's a win-win for everyone. Being Too Technical The last thing an audience wants to hear is someone who is using industry jargon or technical talk. People will be wondering what you have just said, and will quickly lose the thread of your talk. You don't want your message being lost, so always be careful to explain any type of jargon. A good idea is to hand out a list of all jargon or technical terms and their definitions before you give your speech. No Trust It is important to build trust when you talk to an audience. Always say what you mean and keep good eye contact with your audience as you speak. If you have a good sense of humour, use it, but remember to always be yourself. This will give your audience a chance to get to know -- and eventually, trust you. Too Boring An audience can be easily bored if you don't make your speeches entertaining. Your presentation doesn't have to be filled with jokes, but humour won't go astray. Every 7 minutes an audience will typically drift away from what you're talking about and think about something else. To bring them back to you, try using humour, colourful examples, and even shock tactics. Not only should your speech be entertaining, but also any printing material you have with you. In business, first impressions are important.

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