If we want to succeed in internet marketing we need to carry out basic Search Engine Optimisation, it may seem like a daunting process at first but I can assure you that once you have the basics out of the way it is very simple, and is a very scalable process.
The goal of Search Engine Optimisation, or SEO as it is also called is to rise through the Search Engines such as Google, Yahoo or Altavista. It is a well known fact that the majority of people never go past the first page when searching for something online. Therefore we need to get onto this first page to stand a real chance of selling our product.
The first thing we need to do when starting out in SEO is establishing what it is we are going to advertise. I suggest going through Clickbank or any other affiliate site you use to find products that you wish to advertise. It is also quite common to build up Amazon websites where you can push their products to the wide world. Once we have found out what we want our website to target head on over the search engines and see what the competition is like.
Once we have chosen our product we can start working out the keywords for our product. Keywords are the terms that people type into search engines in order to find out what they require. There is a great deal of information out there on planning your keyword strategy so I will not go into too much depth for that. However I suggest thinking about what your problem does, and what problem it solves. Try and think of common questions people may type into search engines that may relate to a product. If your product will help them solve their problems you have a great chance of getting a sale.
The next thing we need to do is optimise our website for these keywords. I suggest writing quality content based around your keywords. You can either outsource this write the content yourself. I suggest writing for the reader rather than search engines as good quality content gets shared which will help build up your search engine position.
Before we market our website on the internet we need to make sure our website is Search Engine Friendly. Play around with your meta tags and descriptions in order to make references to your select keywords. These are what dictates how your website appears in the search engines, so try to make it in a way that will make your customer want to click them.
We now need to build up links to our content; this is what helps our website get found on the internet. It also helps build up the authority of our website for our keywords which in turn help us appear higher. It may be tempting to buy the '1000's of links' packages on Fiverr, but I do not suggest this as it could do our website more harm than good. We can build up our links using Blog Commenting, Forum Posting or Article Marketing. Make sure the anchor text of your links includes the keywords you are trying to target.
There are plenty of other things you can do in order to get established in the search engines; try Video Marketing, Social Marketing and a range of other techniques. Research each of these techniques, they are fairly in-depth but provide a good 'next-step' for your SEO activities.
Now that you have the basics in SEO in place you will be able to start put your plan into action and kick start your Internet Marketing Career, there is much more to discover, but this will give you a solid grounding that you can build upon.