Ulysse Nardin Reinvents Itself

There is a common phenomenon which is seen amongst brands. That is, after a brand has struggled with different advertising channels and media to establish a particular brand image for itself, it finds it difficult to shake off that image or grow out of it. As brands grow, they need to evolve and they need to address different markets. However, to make their venture successful, the first hurdle is making itself more accepted amongst the target audience in the new segment.


Take the case of Ulysse Nardin. This watch brand hailing from the nineteenth century, has become associated with conservative watch designs where the emphasis is on mechanical movements and fine accomplishments in such a horological field. However, if you look at the recent models of Ulysse Nardin which have even reached the replica watches designs, they are no longer old and staid in designs. There are certain executive style watches which are modern in their designs and would suit the uber cool and urban men as well.

The Ulysse Nardin Executive watch with a blue dial is a perfect example. It has a futuristic look which will make you wonder whether they have not got the brand name wrong. The watch has a dark blue dial on which the sword shaped hour hands in white and black stand out. The watch comes with a different blue hue on the bezel which adds to the uniqueness of the watch. To complete the blue look, this Executive watch comes paired with a blue rubber strap of high quality. The hour markers are in Roman numerals and are in silver. There is a small seconds sub dial watch as well.

All in all, this is a modern watch design for the executives from Ulysse Nardin and it is readily available amongst replica watches.
 

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