Filled with the smoke of a price war in the appliance industry tragic start to hot in August 2012 adds a lively, Jingdong Mall is the initiator of the e-commerce businesses. Since August 14, Jingdong Mall CEO Liu Qiang East microblogging "gauntlet", declaring that "starting today, Jingdong all large appliances to ensure cheaper than Gome, Suning chain at least 10%.
Filled with the smoke of a price war in the appliance industry tragic start to hot in August 2012 adds a lively, Jingdong Mall is the initiator of the e-commerce businesses. Since August 14, Jingdong Mall CEO Liu Qiang East microblogging "gauntlet, declaring that" starting today, Jingdong all large appliances to ensure at least 10% cheaper than Gome, Suning chain after Tesco Suning, Gome online The mall quickly join the fray, setting off an unprecedented chaos "Three killed.
The cut-throat price war and appliance corresponds to the Harmony of the domestic industry. Joint marketing of natural flooring, the European camp kitchen cabinets, Dongpeng tile Champions League in the country in full swing; Italian style, love by Reese, unusual, Ronglin Shi Jia Jing School Furniture Alliance president signings swept the country; Europeans the promotional feast of the the floor joint Long Ran wallpaper, beacon bathroom, Sunderbans wealthy more than 20 brands continued to favored; and even actually home, Redstar two largest competitors live in peace, the former thrust clearly the Nett and furniture (TM), which is celebrating Beijing 10 years and original home design shop Zhang .
Courteous to each other between the home business alliance, the consumer is not necessarily a good thing, why unlike the appliance industry to fight a price war, to promote the industry reshuffle? Home appliances, in fact, simply can not play this game price war. To bring the price of that thing, the first prerequisite is to have ownership and pricing of products. Jingdong, Gome and Suning are channel platform, but take purchase sell business model, bulk purchases from manufacturers want to sell how much they say goes. The home industry mainstream actually House, Macalline and other distribution channels for leasing operations, although the two sides have thousands of partners, but stores only provide premises, sales by the manufacturers, the price channel said not. Business model similar building materials supermarkets and home appliance giant B & Q Oriental home business, lost control of the brand as early as competition in the market, even if a substantial price reduction, nor the number of brands and products comparable, the price war will be fought the.
Important reason for the different characteristics of home and home appliances, home industry is difficult to compete on price. TV, refrigerator, phone, computer, market competition can stay brand has only a handful of jobs are assembly line products, different manufacturers have different design style, material, different, not to mention the different manufacturers, different different brands accumulated reputation in the community, the quality of the products are not the same, yet the people you trust any lingering questions, low price and then what is the use?
Each of these areas has been shuffling only amounting to a few brands of home appliance industry, the price must be the biggest killer in the future. Home industry is still in its princes disputes, lined the era of the small country, in order to dominate the arena and must come up with the strength to set an example, brands, single to get the price to make a fuss, premature death certainly not opponents but their own.