For any product offered at a physical or maybe even an internet store there are countless others available at a better value. The interpretation here is that there is competition for services and goods. For that reason a consumer can easily pick and choose where the money will be directed. And in this example it's best to maintain a relationship with good customers by practicing the best in customer service.
The consumer may very well work daily, perhaps more than one job, and should receive the best in terms of client-worker relationships. No customer should be treated any differently, but should be embraced and consistently given excellent treatment. When this happens the customer is left with a good feeling and the image of the company is not tarnished. Therefore, the consumer will return to patronize an establishment that gives the guarantee of deals as well as good treatment.
Policies should be explained and not leave the client guessing what's going to happen or what something means. Educating the masses is a good goal. And treating them well only serves to bring them back for further business. Customer service as an institution is the cornerstone of any business. If there is dissatisfaction with a product, then a customer service representative could bring the problem to an end. Naturally, a sour turned pleasant experience leads to potential referrals and further business opportunities.
Each customer is of value. Whether the consumer is rich or not there is still a dollar to be made. If this were the motto used to view those who have little, then there might be a change in treatment the world over. Perfection is easy because it starts with a simple "please" and "thank you". If this is difficult, then perhaps business dealings allowing for contact with the public is not a good idea.
Make the shopping experience easier and do more to bring the customer back to the same or similar service. The long end of it made simple, deliver.