Plans for the tomorrow of the company entail creating an environment conducive to developing a vision. Once there is a well thought out idea the company can forge ahead in the direction that suits these ideals. Working together on organizational issues bridges gaps so that the vision comes to be thereby rewarding those who were a part of the plan, those who were assisting, and many others. A good vision means that the company will collaborate and reach the goals as outlined.
One characteristic of a vision is that it has to be strong. More than just saying a dollar figure to have acquired by a certain year it helps to outline the steps to get there. The dynamics of vision creation require there to be many specifics. General is not the way in a case where the image of the company and its services might clash. Thinking about the business in the right light will help, but taking things a step further, the business owner must think it forward. This means that knowing which way the market will go as well as the tide of critics should be a priority.
A vision should also be inspiring to seal in the focus of the employee base. This useful effort will prove itself to be the directive that no one will live without. If the employees lived, ate, and slept the motto of the company and put the vision first, then the rate of productivity would go through the roof. This is what any business owner would want for the purpose of reaching company goals. These goals can and often are generating increased revenue, or creating better relationships with the public.
It would be nice to offer a compelling vision; one that no one can cut to pieces, but can only improve upon. Instead of saying that the goal of the company is to drive business to the underserved it might be better to say something to effect of describing how this is going to be done within a certain timeframe. The point is to always keep the employees thinking big and doing great things.