Reaching out to today's audience and gaining more customers takes more effort if you're not used to the current social climate. There's a vast amount of migration to go along with the rampant poverty and warfare in the world. These are just part of life and living. It would stand out if a company could reach out to the underserved including the economically disadvantaged as well as women and minorities.
Marketing to various peoples serves to stimulate the public in mind and in practice. This works in two ways. In one way the buying public has adapted to the marketing methods and broken the traditional schema. And in another way the public, which has grown more diverse, will spend their dollars in the direction of the most apt marketing campaign. The public may be forgetful, but they're not stupid. Counting on the buying body to support a product or service is assisted with marketing that targets certain audiences.
While there is no need to demographically degrade any particular audience it might be a good idea to cater to the needs of the audience. Until it's possible to be universal in product presentation, be smart and strategic in regards to promoting certain themes. This is, by far, the best way to view the incredible challenge of selling a service to a buying public. Note that they will return if there are no disappointments with the product or service as advertised.
The essential factors in this include the face of the people and the voice that they have both as individuals and as a group. For one, the social structure benefits when there is no one left out of the ranks. And there is more to look forward to when perusing a television commercial or reading a print ad when it comes to seeing a message that in no way delegates roles. Treating people to their ideations and not the expected mold just might be the answer to how to diversify marketing.