There are a number of businesses that grew due to the sharing of stories about products. These conversations lead to unknown products becoming big deals relatively overnight. Word of mouth advertising entails exchanges about a product or service. It works for nearly anything sellable. When it's time to grow a business keep the reputation pristine and people will not fail to share experiences with a good brand.
The best part of word of mouth advertising is the fact that it costs nothing. Many argue that this is the best from of advertising because it proves that the product or service lives up to expectations. If the consumer says good things about the company, then they live up to and sometimes exceed expectations. Making a name for the company has become the end result of word of mouth advertising.
A customer not complaining implies that the purchased item did what it was expected to do. Companies come to be grateful for an encouraging word where the consumer displays satisfaction. Explaining the merits of a product by way of mouth also convey the fact that the customer has a high opinion of something that may have been new or strange at the start. This sort of relationship leads to product allegiance.
When the buyer of a product describes an item it gives other potential users the opportunity to ask questions. Another user can inquire about a product such that all aspects are covered in discussion. When the user tells the newbie a positive answer the end result is, more than likely, a sale. There are many offered services, but the way to narrow the field is to consistently ask questions; there does not have to be an ignorant buyer.
Businesses the world over benefit when there is an exchange regarding the services and products offered. Consumers often brag when they've found a deal and others become interested. The rule any company should live by is to maintain a good relationship with the consumer, as they can act as referral sources for nearly anything sold.