Archive for the ‘Advertising and Marketing’ Category

Online Marketing, Local Search and Mobile Search to Drive Six-Fold Increase in Internet Traffic

Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities will drive the growth of online marketing, local search and mobile search to similar heights - while driving foot traffic to businesses large and small that have a "digital footprint" in today's surging digital economy.

Staggering numbers from worldwide networking leader Cisco Systems predict a six-fold increase in global traffic on the Internet, highlighting the increasingly important role online marketing and internet advertising will play for businesses large and small as consumers increasingly move online to do both shopping and "Windows shopping". Cisco released its Visual Networking Index (VNI) Forecast for 2007-2012 on June 16th, which predicts that we will see a 600% increase in Internet traffic by 2012. Cisco's VNI projections predicts that Internet traffic will double roughly every two years as a result of "a combined annual growth rate of 46 p[er cent form 2007 to 2012.

The key component in this surge of Internet traffic will be video streaming. Cisco predicts that by 2012, "video traffic alone will be 400 times the traffic carried over the U.S. portion of the Internet in 2000. Increasingly, marketing agencies and advertisers are moving off traditional media and moving online to exploit the consumer movement to the Internet. Significantly, much of this consumer movement online will result from the increasing tendency of consumers to access the Internet from handheld mobile devices - a trend that will only increase as RIM, Nokia and other cellular phone and mobile device manufacturers move to keep pace with Apple that just recently released its next-generation 3G iPhone.

Cisco is predicting that mobile data will roughly double each year from 2008 to 2012, highlighting the importance that mobile search will play in an emerging digital economy. Jupiter Research, a leader in online research analysis, has projected that annual revenue from mobile search revenues are expected to hit $US4.8 billion dollars annually by 2013.

As technologies converge, the driver behind these anticipated huge jumps in online advertising and mobile search numbers is - not surprisingly for those who have been tracking the emerging technologies of Web 2.0 - local search. Jupiter predicts that in the emerging digital economy, local search will be the most popular service amongst all advertisers and will attract 40% of all mobile search ad spending between 2008 and 2013.

The convergence of technologies that is fostering the growth in mobile search, and particularly local search, was illustrated by Google CEO, Eric Schmidt. Sitting down for a much-publicized interview with CNBC's Maria Bartiromo earlier this spring, the head of the search engine giant touted how improvements in mobile search capabilities on advanced mobile handhelds (such as the BlackBerry or Apple's iPhone) combined with advances in Google Maps and Google's local search capabilities are making real time, and precise geopraphic local search a reality.

"(W)henever I fly somewhere," Schmidt told CNBC, "I open up ... my iPhone or my BlackBerry, and, boom, there's everything in my world as I've landed in a country I've never been in. It's a remarkable achievement." Schmidt notes that Google has been tracking the huge increase in use of Google Maps local search technology. "(T)here's been a huge increase in maps, Google Maps, hugely successful," Dr. Schmidt reports. "(W)hen I want to go to the equivalent of a Starbucks, I just type "Starbucks," it says it's over there. For me, that's just a huge--a huge improvement. And that service is available almost everywhere in the world."

What is common practice for Google's high-flying and technologically enriched CEO is increasingly becoming commonplace for the digital consumer on the street. The predicted growth in internet traffic, together with the radical shift of advertising dollars to online marketing and the growing tendency of Internet-savvy consumers to take up mobile search, clearly forecast where commerce and e-commerce is headed. While there may still be local niche markets that depend on foot traffic to drive their business, increasingly it is a company's digital footprint that drives customer traffic to its online site or storefront. And the vehicle driving that electronic traffic is mobile search. As online traffic balloons between now and 2012, the importance on local search, mobile search and online marketing will also balloon.

For more information on Toronto online marketing and mobile search marketing contact http://www.Wolf21.com

Free Internet Advertising – Unwritten Rules of Internet Forums

Copyright 2005 Elaine Currie

Free Internet advertising is sought after by most Internet
marketers and one readily available source of free Internet
advertising is the Internet forum. For Internet marketing
novices, I'll briefly explain how free Internet advertising is
obtained from Internet forums.

Basically, Internet forums are message boards where members can
exchange information, obtain advice or just chat. There are
Internet forums to cater for every topic you would care to
imagine (and a few you would probably prefer not to dwell on).
The Internet marketer advertises his product simply by posting
messages on the forums. There are some Internet forums that
forbid the posting of advertisements but, on many of these
forums, it is still possible to obtain free Internet advertising
by use of a signature file. The signature file is a short piece
of text which can contain a link to a website and which can be
annexed to every posting a member makes on a forum message
board.

If you have never tried forums as a source of free Internet
advertising, you should bear in mind that there is an unwritten
code of etiquette which need to be observed. The following are
some of the unwritten rules which need to be followed if you
intend to use forums for free Internet advertising for your
business.

Read the Forum Rules

You need to read the rules of any Internet forum before you try
to post a message there. I know this sounds obvious but it is
clear that many forum users don't bother to read the rules,
despite the fact that the forum registration process inevitably
includes a requirement for the applicant to check a box
indicating that the forum rules have been read and will be
adhered to. Don't just sign up with the idea of getting as much
free Internet advertising as possible from the forum. Many
forums prohibit the posting of affiliate urls anywhere apart
from in the members' forum signature file. If you become a
member of one of these forums without reading the rules and
start posting your affiliate urls in messages, you will quickly
find yourself labelled a "spammer". In case you didn't know,
spammers are considered to be the lowest of the low on the
Internet. If there was a virtual prison for Internet crime,
Internet advertising spammers would have to be kept in solitary
confinement for their own protection.

Lurk Before You Leap

Internet forum etiquette demands that you spend a little time
"lurking" ie logging in at the forum and reading previous and
current threads before you even think of starting to use the
forum for free Internet advertising. Although lurking is not an
official rule of Internet forums, it is largely accepted as an
essential part of the unwritten code of behaviour. The practice
is very useful. Lurking will enable you to get the feel of how a
forum works, you will be able to ascertain the tone of the
messages, the type of subject matter which is welcomed and the
level of expertise of other forum members. You might even find
that a particular forum is not for you and this could save you
the embarrassment of posting an inappropriate message on the
forum.

Be Subtle

You know that you are visiting the forum merely for the free
Internet advertising for your website but it is better not to
make this obvious if you want other members to react well to
your advertising. Forums are rather like private clubs where
members strike up friendships and make business deals. If you
rush in waving your "FREE INTERNET ADVERTISING" placard you will
not become popular, other members will consider you to be an
abuser of their "club". You will do much better if you quietly
introduce yourself and keep the free Internet advertising down
to a whisper in your signature file.

Remember Your Manners

How hard is it to say "thank you"? If you visit a forum and
receive valuable advice which helps you in some way, take a
moment to post a brief message of thanks to your advisor. If
someone helped you out of a spot in the bricks and mortar world
you would thank them. Remember that people who post on Internet
forums are real too and they are under no obligation to help
you. It is as easy to make a friend with a warm word as it is to
create an enemy with a harsh word and you never know when you
might meet these people again.

Help Whenever You Can

Help other people whenever you can. Even if you don't have any
specialist knowledge, you will find occasions when you can pass
on good advice. If you received advice that took you to a
solution, post a message to say how the advice helped and what
steps you followed to sort things out, this will act as a
signpost for other people who might find themselves in similar
difficulties. Even though you joined the forum with the idea of
using it merely as a form of free Internet advertising, make
time to give something back. People will be more inclined to
take an interest in your advertising if you become known as a
helpful type. What goes around comes around and, in any event,
the reputation of being a problem-solver is a bit of free
Internet advertising in its own right.

Be Moderate

The majority of Internet forums have moderators to ensure that
members stick to the rules. The job of a forum moderator is to
keep the content of the forum appropriate. Remember, it is not
just a place where you can indulge in free Internet advertising,
so keep your messages within the forum rules. Any graffiti
posted by members will be cleaned up by the moderators so that
the forum environment is preserved for all members to enjoy. If
you wish to retain the respect of your fellow forum members,
make sure your posts never need to be cleaned up, be your own
moderator. As well as sticking to the forum rules on content,
you should also keep your messages moderate in tone. The
Chambers dictionary includes the following definitions of
"moderate": kept within measure or bounds; not excessive or
extreme; temperate. If you avoid drama and pathos in your forum
posting and keep your messages moderate, you will not attract
"flamers" and you can quietly enjoy your free Internet
advertising.

Ration Your Reading

Internet forums can be addictive. There is a serious danger that
you might log in to a forum with the idea of posting a message
or two in order to get your daily ration of free Internet
advertising but, the next thing you know is that half an hour
has passed by while you have been engrossed in reading. There is
nothing inherently wrong with spending time reading posts made
by other forum members, it's free entertainment and that's fine.
The problem is that, if you are trying to run an Internet
marketing business and you lose yourself on forums for half an
hour every day, you will be wasting something like half a day
during the course of each week for the sake of posting a couple
of links back to your website. That is not an economical use of
your time. In fact, if you account for the value of your time,
you will find you are actually paying a high price for your free
Internet advertising on forums.

Elaine Currie has a Work From Home Directory and Survey Review at her Plug In Profit Site: http://www.huntingvenus.com for people who want to make money at home.

Buy Ebook Internet Marketing Strategy – How a Free Download eBook Internet Marketing Strategy Works For Your Success

Buy Ebook Internet Marketing Strategy

Nowadays as the number of people who are getting attracted to the promises of online marketing are constantly increasing, the people who sell their eBook online marketing strategies also grows and you will be surprised how they charge for the eBook without realizing that they can actually download an eBook internet marketing strategy online for no cost at all.

Several sites that talk about online marketing actually have their own version of an absolutely free download eBook marketing strategy and it is very convenient to access because the files are in PDF format.

The Techniques You Will Know About Free-Download eBook Internet Marketing Strategy

When you download eBook online marketing strategy for free, you will learn how to get more traffic for your website. One of the techniques that you should employ if you want to attain success is to write quality articles that are highly related to the content of your website and you can even assemble the articles into a single pile of eBook free to download. Format your eBook in such a way that it is easy to read by saving it in adobe PDF format to make downloading easy and keep the pages to a minimum, around 5 to 10 pages. Buy Ebook Internet Marketing Strategy

Once you have gathered all your articles into one file, you are already on your way to submitting them to any article directories. In sending your eBook online marketing course for free download, make sure that you send them in a web page where in it is easy for your targeted traffic to download your eBook online marketing strategy. And since you are giving your eBook for free, you can ask for their email addresses in return, so you can email them anytime you have a new product to promote.

Your goal for creating your own download internet marketing strategy for free is to offer an eBook that is useful to people who want to learn internet marketing and let them share it to their family and friends without spending a single penny. What you gain from it is the traffic from people who visit your site. Buy Ebook Internet Marketing Strategy

One of the eBook that you can download for free is the viral eBook marketing. The ultimate goal is to circulate the eBook and be able to gather email addresses of interested individuals to let them download the eBook internet marketing strategies absolutely for free.

Use your free download eBook internet marketing strategy to promote your site to people who might receive it from their friends by placing a direct link of your site in the eBook. Get more email addresses by asking those who want to download eBook internet marketing strategy for free to submit their respective email addresses first.This way, you allow other people to give away your eBook online marketing course for free. You may also give other gifts to those who will obtain a free download eBook online marketing strategies. Buy Ebook Internet Marketing Strategy

"Always dream of having Financial Freedom but having no clue?

Check out #1 Buy Ebook Internet Marketing Strategyand start earning Passive Income forever!

TryMonthly Content and change your life forever!"

Perth Online Marketing Www.perthonlinemarketing.com

Easy ways to get a solid flow of targeted traffic to your website

Here are 30 Website Promotion Secrets from Perth Online Marketing to getting all the online website traffic you can handle...

Your Domain & Company & Product Names
Time since site going live. Tip: Buy a domain name from a site which has been live a long time.
Title of your web page
Description Meta tag Keywords
Site map for online marketing
Keywords Meta Tags
Rewrite dirty URLS
Keyword Weighting
Header tag for online marketing
Keyword Variants eg marketing, marketer, markets, marketed
Keyword Prominence
Alternative Image Text for online marketing
Correct Submission Protocols
Color Of Text On Page for online marketing
Web Hosting Reliability
Site Popularity fix with: Link Exchange Program
Pages linking to yours have a high position ranking & if the total number of links on that page is low.
Keywords In hyperlinks for online marketing
Keywords In Hypertext on your page
Keywords In Hypertext in other sites with links to you.
Doorway Pages for online marketing
Gateway Pages for Perth online marketing
If your web hosting service provider has been put into the "Black Hole of CyberSpace" by an agency such as
Cyber Cops because maybe they hosted for example a spammer.
Frames
Refresh Metatag for Perth online marketing
Keyword Proximity
Relevant keywords on other pages in your web
Relevant keywords on other pages in webs with links to yours.
Directory categorisation of your site.
Length and case of file names.
Effective Copywriting for online marketing in Perth

Do you understand even half of these website promotion factors? And more than that, do you know strategies to effectively use each of these website promotion factors to generate a steady stream of visitors to your website?  Odds are that unless you are a seasoned online marketing expert you don't know how they work... Lets face it why should you? That's not your job & that's where we come in:

The people who spent thousands of hours learning this stuff about online marketing
Researching website promotion strategies via search engines to find out what works & what's 'Hype'
Studying website promotion & online marketing techniques keeping up-to-date with all the latest requirements of the major search engines
Reading...EVERYTHING we could get our hands on about website promotion to make 100% certain we know our website promotion stuff

Now we want to make those 'Insider website Promotion & Online Marketing Secrets' available to you...We want you to be able to benefit from the same simple no-nonsense, down-to-earth website promotion & online marketing approach that can drive more traffic through your website than you dreamed possible. See our website www.perthonlinemarketing.com for more details

Perth Online Marketing understands that in today’s complex business environment, achieving a competitive edge and securing your position as your industry’s leader through online marketing is essential. As a credible website partner, Perth Online Marketing incorporates the best website design, website development and SEO techniques to help take your business to the next level. Our digital marketing experts will implement a powerful online marketing strategy including web design, SEO, eCommerce and email marketing techniques to ensure a professional customised solution. See www.perthonlinemarketing.com for more details

 

Advertising

Enter your email address:

Delivered by FeedBurner

Links