Archive for the ‘Advertising and Marketing’ Category

Include Joint Ventures in Your Small Business Target Marketing for Dramatic Profits

What is consistently rated as one of the most effective small business target marketing strategies? Without a doubt it is the Joint Venture (JV), also known as a strategic alliance. Target, or niche marketing means that you are marketing directly to the prospect most likely to buy your product or service. Your JV strategy can be the ultimate form of target marketing since you are using the targeted customer and prospect list of another business owner.

The JV and strategic alliance are so popular and profitable because they leverage the assets (customer list, goodwill, relationship, etc.) your partner has developed with their client and prospect base. Nearly all potential buyers (business and consumer) prefer to do business with a company, firm or practice for which they have a degree of trust.

Marketing legend Dan Kennedy likes to say that we are all walking around holding an umbilical cord saying "plug me in and tell me what to do." Whether you are looking for a place to buy a hot dog,tobuy a yacht, or looking for a brain surgeon or a new church in your community, you are looking for someone to recommend where you should go to obtain the product, service or advice.

Don't confuse the JV with referrals. Referrals are great for new business and are an effective small business target marketing strategy but generally are given only one or two at a time. Referrals can also dry up if you are not diligent about keeping in touch with your clients and letting them know how much you appreciate and value their business.

JV's can be as simple as selecting a retail partner and issuing a joint coupon to one another's client base. They can also be very complex, multi-million dollar deals between large companies. American Express is an example of a very large and sophisticated company that partners with several other large businesses to leverage the client lists of both firms. If you have one of their cards, you have received numerous calls and mailers from them endorsing their JV partners. The partners get the implied endorsement of a blue chip company like Amex and Amex gets increased card purchases as you use the card to buy the recommended partners products.

Now that you've decided to add the JV to your small business marketing tools, where do you start? You start by profiling the characteristics of your ideal client. What else do they buy and where do they buy it? For example, Paul Flood Marketing, which is my company, implements a unique and non-traditional marketing system in small businesses and I guarantee profit increases of 25% or more in as little as 90 days. As the old saying goes, "Fish where the fish are," so I have partnered with other small business consultants, primarily CPA's and small business attorneys, who have endorsed my services to their clients.

If I had tried to contact many of these business owners cold, I would have probably been turned away but the endorsement of my trusted partners established trust. This trust is what you will leverage with your alliance partners.

Armed with the list of potential partners, you formulate your contact strategy. You could try writing letters but I am a strong believer in just picking up the phone and saying to the owner, "Hi, I am a local business owner and I have an idea that could help us both dramatically increase our sales and profits and I'd like to talk with you about it. Do you have a minute so I can explain the concept?

Great, if makes sense for us to talk in more depth, we can arrange a time to get together." The thing I like about the phone is that I can immediately get a feel about the business and the person in just a couple of minutes.

When you first meet, you will most likely need to explain how the Joint Venture small business target marketing strategy works and how it will benefit both of your businesses. Most small business owners are only familiar with traditional marketing or networking so it may take a bit of explaining to get the concept across.

The most common objection you will encounter is the trust factor so bring testimonials and samples of your product, service, practice or whatever you are selling to the meeting. You need to show why the other business owner person know they can trust you and your business? People are naturally wary (as they should be) about referring others to their clients because their reputation is on the line, as is yours.

Always conduct due diligence. Be sure you speak with some of their clients to confirm their claims about quality products and service. If you feel uncomfortable at the beginning, bow out of the relationship gracefully. Ther's no sense in adding aggragvation to your life!

The other objection is the confidentiality of av client list, but that is easily overcome by offering to mail your endorsement of your partner to your list and they mail their endorsement of you to their list. What if you don't have a list? You pay to mail your letter to their client list and you may also want to pay them commissions for sales you get as a result of the mailing. There are some professions that are prevented from paying or receiving finder's fees so if this applies to you, you need to investigate alternatives.

What is the simplest JV strategy? Each partner mails an endorsement of the other's business to their list with a description of the benefits of doing business with them and why they are recommending one another. It's that simple. The key to success of the JV as your small business target marketing strategy is that you and your partners must be proactive in promoting one another and in managing the relationship. As the person who originated the partnership, take control and action to make it happen. If you have a partner who isn't committed, drop them and find another.

When you are actively using the JV as a small business marketing tool, you will be amazed at the results you can achieve in a relatively short period of time. Of course, as with any other business strategy, there are experts like myself who can be delivering profits while you are attempting to find your first partner. The key is to make the decision to make it happen, to leverage your contacts and your list and get started!

Copyright (c) 2008 Paul Flood Marketing, LLC

Quickly generate dramatic increases in your sales and profits using JV's in your business. The small business experts team at Paulod Marketing, LLC will increase your sales and profits 25% or more in 90 days or less. Visit www.paulfloodmarketing.com to get your free copy of "Cracking the Marketing Code - The Seven Secrets to Dramatic Increases in Your Profits Without Risking More Money on Advertising"

Internet Advertising Search Engine Optimization Sales Consulting Businesses

Advertising internet online provides marketing, Internet advertising, search engine optimization and sales consulting for businesses, web site promotion and lead generation. LunaGraphica provides a full range of Internet marketing services, including search engine optimization (SEO), link acquisition, banner advertising, pay-per-click (PPC) programs, and e-mail marketing. An Internet marketing company specializing in search engine optimization and pay per click advertising management could help. was founded in 1994 as an internet advertising firm specializing in increasing website visibility through successful search engine marketing strategies.

Advertising internet online provides marketing, Internet advertising, search engine optimization and sales consulting for businesses, web site promotion and lead generation. web site promote free internet advertising search engines submit url. SEO advertising and positioning services include, site optimisation, submissions and placements of websites in internet search engines. The only type of internet advertising you should be doing on search engines is pay per click.

An Internet marketing company specializing in search engine optimization and pay per click advertising management could help. LunaGraphica provides a full range of Internet marketing services, including search engine optimization (SEO), link acquisition, banner advertising, pay-per-click (PPC) programs, and e-mail marketing. If it does, you are doing something wrong!Search engine placement with Internet advertising is a good short term solution. Our website sells advertising internet resource advertising engine internet search etc.

The charts that follow track the influence of internet advertising on purchase decisions by search engine preference. Only a person who knows nothing about search engine optimization and Internet advertising can say so. was founded in 1994 as an internet advertising firm specializing in increasing website visibility through successful search engine marketing strategies.
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Business Home Internet Marketing Opportunity Work – Real Rewards of a Business of Home Internet Marketing

Business Home Internet Marketing Opportunity Work

The internet has provided us with an immense load of opportunity to make money online. Learning to market your products and services online can proof to be a much more lucrative business than continue working in the old practical way. As you pursue the lucrative opportunity online, you can be sure that your products or services are reaching towards a larger targeted market.

Even better when you learn on how to start your own home internet marketing business, you practically get to make real money online whenever and wherever as long as you have an internet connection and a computer or laptop. This will proof to be very suitable for housewives, students or anyone that are finding means of getting extra income online. If done successfully, you may even build a very rewarding internet business that will be able to sustain yourself financially. Business Home Internet Marketing Opportunity Work

There are many means on how you can profit from your own home internet marketing business. Depending on your personal preference and budget, you will most likely be finding the best means that would suit to your interest to make money online. By working online, it doesn't matter if you are disabled, students, unemployed, housewife or for whatever reason that may be stopping you from earning a decent income offline. Setting up your own profitable home internet marketing business is fairly easy and generally doesn't take one to be an expert or genius. As compared with offline business, the online business saves you so much time and expenses and is possible to generate greater revenues. Do not forget about the fact that it has a lower risk as well.

Having your own lucrative business online provides you with a greater freedom to spend more time for yourself. You practically get to work anywhere even at the comfort of your own home and effectively you will never be bound to a strict routine. Basically, you get to be your own boss and have every bit of the profit to yourself. What are you waiting for? Many have successfully attained financial freedom working online. It is time that you step up and never miss a second minute on such a profiting home internet marketing business. Start making real money online right now. Business Home Internet Marketing Opportunity Work

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Small Business Internet Marketing and SEO

In today's competitive environment, Internet marketing and SEO for small business is one of the fastest growing marketing/advertising techniques, used to meet the goals of your online business. Fine-tuning your small business site helps your site rank high in search engine results. Thus promoting your business website through Internet marketing improves the effectiveness of your website and makes your site more visible.

Internet marketing has two parts - social marketing and search marketing. SEO is an integral part of search marketing as it makes your business site more visible on search engines. A high search engine ranking enables your small business reach the ultimate goal by accessing new customers and markets.

Professional Internet marketing and search engine optimization companies offer result oriented website optimization and Internet marketing solutions to small businesses of all types. To do ethical search engine optimization service, Internet marketing companies make use of the best Internet marketing and SEO tools including keyword research tool, keyword ranking tool, website page rank checker, website evaluation tool, back links builder and dead links checker. With a strategic Internet marketing plan, Internet marketers design and develop a website that is search engine friendly.

The small business Internet marketing and SEO services aim at making your businesses more competitive on the web by optimizing your website for most popular and relevant keyphrases/keywords that target your business, be it new or established. The services involve various procedures such as website evaluation, keyword discovery and research, keyword density, website content development and management, website optimization, sitemap creation, creation of themed link pages/directory, development of Meta tag, Alt tag, title tag, keyword tag and description tag, choosing effective web page title, anchor text linking, link analysis, HTML modifications, image and hyperlink optimization, submission to search engines and directories, code streamlining and social bookmarking - all aimed at increasing the business for a website. While optimizing your business sites, it is ideal to use quality links from topic specific sites, authority sites and content related pages.

High search engine ranking draws many new and existing visitors and converts them into leads and sales. The main aim of small business Internet marketing and SEO service is to achieve marketing goals such as:

• Maximize your web presence

• Expand your small business

• Revitalize your brand

• Long term positioning

When you need Internet marketing and search engine optimization solution, run a search on the Internet to choose a high quality provider that suits your budget and time.

Rajeev Rajagopal is a search engine placement and positioning expert at Viral SEO Services; offering natural website SEO (search engine optimization) services to improve website rankings and increase traffic. Our website optimization services include SEO Copywriting, internet marketing and website promotion, and internet marketing services.

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