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Archive for the ‘Small Business’ Category

Recently, when doing research for my Internet marketing advice column, I’ve been talking to small business owners about why they originally decided to take the risk of entrepreneurship, and to strike out on their own. Most of them, when they think seriously about why they first started their business, offer no single reason, but instead cite a variety of factors that contributed to their decision.

One big reason I’ve heard from a lot of small business owners is, basically, that they felt directionless and small in the corporate or service worlds, so they decided to take their fate into their own hands. Many large employers treat their workers like nameless and faceless cogs in a vast money-making machine. Certain types of people — like those who become small business owners — just don’t want to be another mindless drone in the hive. These big, uncaring companies are simply no place for the creative, innovative, and adventurous mind.

Other small business owners say that they were excited by the challenge, or that they wanted a chance to work from home, or that they simply saw a gap in a market and jumped on the opportunity to fill it. Some say that all of these factors contributed.

But there is one reason that strikes me as the most important in today’s Internet marketing climate: Many small business owners do what they do because they are passionate about their field. They had something they loved to do, and which they felt they were particularly knowledgeable about, and they decided to turn it into their daily bread. This is the factor that practically every small business owner has in common — knowledge, passion, and expertise. After all, no one ever starts a business in a field they don’t like.

When maneuvering the tricky labyrinths of entrepreneurship, many fledgling small business owners forget about their original passion, and instead come to think that they must bend themselves backward to market their services. I’ve lost count of how many successful small business owners I’ve spoken to who regret the amount of time and effort they used to put into trying to emulate the practices of larger companies. This is a common mistake, but it’s only natural. We see how successful the big corporations are, and we think we have to do everything just like them.

But this is simply not true. Just as large corporations don’t get anywhere by using small business marketing tactics, small businesses won’t get anywhere by trying to market like large corporations. Fortunately, Internet marketing for small businesses can actually be quite easy. What if I were to tell you that there was such a thing as free Internet marketing, and that it is easy and completely legitimate? Well, that’s what I am telling you.

The key is to put your passion and expertise to use. The Internet and its users constantly crave new content, and who better to generate content in your field than you? No doubt, whatever your field is, there are countless Web sites that publish content pertaining to your area of expertise. You probably even read some of these sites. Why not become a contributor?

The process is easy and simple. First, you must write the content. Write 600-700 word articles about some topic in your field that you know a lot about, and which you feel needs to be covered. Then, find an article marketing service on the Web. These services are increasingly popular among small business owners. They will not only help you polish your content, but they will also work to distribute it throughout the Web on your behalf.

The benefits of this marketing technique are incalculable. Through the “About the Author” box attached to each of your articles, readers will discover your Web site, and business will steadily increase. Best of all, though, the more articles you have published, the more links there will be to your Web site, and the higher your site will rise in Google search results. In short, free and easy Internet marketing is not only possible, but it is also the smart thing to do.

Today, improving the image of the small business, or rather creating the appearance of a larger corporation, can be achieved by many small businesses through the implementation of a Virtual PBX System. The features of such a system are numerous, including the ability of the Small Business to connect to employee teams across the country, or create virtual departments within their business.

Easy and affordable to implement, the Small Business can readily compete today with the larger functionality of the Fortune 500 phone system used by larger corporations.According to a report written by Derek Leebaert, in Journal USA dated January 2006, on “How Small Businesses Contribute to U.S. Economic Expansion”, he outlines several interesting factors including, how “firms of 100 to 1,000 workers are spending money eight times faster on technology than are big corporations”. He also points out how “small businesses act as a shock absorber for fluctuations in employment caused by globalization and downsizing” by highlighting the fact that 53 percent of small businesses are operating out of an individual’s home. These businesses range from Hair Styling to Business Consulting Services, and more.

The Virtual Switchboard is the perfect example of the Small Business Owner jumping on the technology bandwagon to stay ahead of, or just compete effectively with larger companies. Useable features in these online systems can paint a professional image of a small company being larger than it physically is. Some features of the Virtual PBX include:

Multiple Extensions and Greetings;
Dial-by-Name Directory;
Customizable Music-on-Hold;
Answering Rules;
Flexible Call Forwarding;

Total control over Managing Incoming Calls.The Small Business Owner Can also set-up fax and voice mailboxes for employees, and can select a toll free number that is right for them. One of the more obvious benefits to the small business owner is their ability to live and work in one city and acquire a local number from another city.

Again, according to statistics provided from the above article, Fortune 500 companies now employ 9 percent of the workforce in the USA, versus the 20 percent employment ratio they provided in 1980. In the last decade, an average of 9.36 of the American population started their own business. Contrary to what many people think — ‘that new businesses are likely to fail’ — two thirds of all businesses started are still open after two years.

By implementing innovative production techniques from technologies such as the Virtual PBX, and generally stream lining operations, the small business can adapt faster to shifting economic conditions, and can, in most cases, successfully compete with the image of their larger business counterpart.

Many small as well as medium sized companies are in need of IT support that includes everything from firewall to VPN installation as well as upgrades and also migration to other computer systems. Some small businesses also require complete network audits and for this a small business IT support provider should have the experience as well as expertise to provide necessary solutions.

A small business needs a range of computer support services and will thus look for unlimited onsite support services from a safe and reliable IT support company. With qualified engineers on hand, small business IT support providers would be able to provide the necessary level of experience in installing firewalls such as Checkpoint, Watchguard as well as Cisco that are ideally suited to small businesses. There may also be entry level firewalls that will ensure that the small business keeps its data safe and along with complete security audits, antivirus & anti spam services, should take care of all of the security requirements of the small business enterprise.

You should also look for disaster recovery of your data when a server fails as well as want upgrades and possibilities to migrate to other improved systems. In addition, small business IT support also means providing resilient backup services (even remotely) and with the help of existing broadband lines and automated services, there should be no need for any tapes being sent back and forth between the client and IT support companies.

There are many IT support service companies that are capable of providing a support service to small businesses and which has a high quality of service and engineers, to ensure that they can provide support to small business networks, complete with a fast response time. You should look for companies that provide a personal touch for your network support needs, and who are proactive and also have a complete range of support packages and systems and you also need a company who can work with existing suppliers to streamline your business.

You need to look at the number of years of experience that the small business IT support company has, particularly in areas such as IT networks, the Internet as well as Network Security and who will provide professional as well as efficient service. Often, small businesses are confronted with a certain amount of difficulty in sourcing a good IT support service provider that will justify not hiring a full-time internal IT support team. This means that in case of a requirement for occasional expert support services during upgrades of networks and installing major IT systems, or even in the case of needing desktop support, you will need to have on hand an IT support service provider that can tailor a service to match your requirements and also help you stay within your budget.

Thus, you should look for a service provider that provides email support, Microsoft Networks, Network Security, network infrastructure and a team of dedicated IT professionals with experience of multiple systems and technologies.

Small businesses can often be beaten out by larger competitors simply because they have better practices than small businesses. The good news is that there are a number of practices that can translate to small businesses. These strategies and tactics are some of the best-kept secrets and can make a business much more successful in the long run.

The act of borrowing ideas from other companies is called “best practice benchmarking” and can lead to vast improvements in business structure if done properly. Since most small businesses have a much smaller budget than big businesses, the practices learned can save money and be even more beneficial for them than for the big companies. If a small business emulates another business’s way of cutting costs, they will be able to do in a shorter period of time.

To begin borrowing practices from others, there needs to be a clear understanding of their methods. The best way to go about using successful practices is to do heavy research and ask questions to find out how others were able to achieve their goals. This step is important because if the practices are not studied well a small business will usually end up failing or wasting precious resources that they cannot afford to lose. A helpful tool for finding out better business practices is to send surveys to businesses that are successful in that job field.

Although emulating successful business practices is the goal, it is important for individuals to modify the practices to fit with their own business. Not everything will translate and there will be small, yet crucial modifications that need to be made.

Some of the most popular practices that small businesses borrow deal with communicating with others and saving money. One way business owners cut corners is by having a company meeting with their top employees to discuss strategies for conducting better business and the direction they want to see the company head. Individuals may also sponsor retreats or getaways for top executives, helping workers to bond and communicate better. This practice will also help get everyone on the same page as far as product development and business plans. Business owners can also poll and survey their employees, or the employees of other companies, in order to get their opinions on typical problems they face.

Many well-known businesses are now helping others research their successful practices in order to find the best methods for their companies. Some of these businesses are Home Depot, Wal-Mart, and Target. The research to be studied includes strategy models for how to run a successful partnership and real life examples of ways they saved money and cut costs. The research also includes access to popular certification programs and what those businesses learned from the courses. They also showcased the various rewards and recognition systems that they provided to their employees to encourage hard work and better communication.

The great thing about small business practices is that they rarely have to do the dirty work because big corporations have already done it. There are so many different business practices that translate from big corporations to small businesses, and small business owners can take advantage of the abundance of opportunities available to them. If small business owners can modify these popular practices in a way that will work with their company, they can save more money and have a more successful business with little effort.