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No matter how big or small your business, there are things that an owner should do to make his business grow. At one time or another, every business owner has stayed awake at night and said, "What do I do now." For some reason, things aren't going as well as you think that they should.
We can look at recent events in GM - one of the biggest businesses in the world on the verge of bankruptcy. Kmart and Sears merged; many of the airlines have gone bankrupt. Enron was the largest company ever to file bankruptcy.
So the question is: "How do I make my business grow?"
In my previous articles I told you "How to open a business" and "How to find wholesale sources." But that's not the end of the story.
A few days ago, I was looking at some information that was quoted from The Kauffman Foundation by Michael Sexton of www.trumpuniversity.com that stated "550,000 Americans start new businesses every month." Later in the same article, he said that according to the U.S. Small Business Administration "At least two-thirds of new businesses fail within the first four years."
This brings me back to the same question: "How do I make my business grow?"
Sometimes forces work against the business owner that the business owner cannot control. Again, recent events have impacted many people and in turn, businesses are impacted. For instance, the rising gasoline price is causing many problems around this country. The average person that travels 30 miles each way to work is spending $90 more for gas per month than this time last year. That $90 has to come from somewhere and we can see that it is beginning to affect everything from housing sales to the price of sugar at the store.
I know someone that owned a dollar store - where everything is a dollar. For a year and a half, sales were fine, the number of customers was increasing slightly each month and the owner thought about opening a second store and had already purchased shelving and was looking for a second location. But then it happened. The gas price started increasing and Tennessee began a lottery. Within a two-month period, sales halved in his store and for the next six months, sales continued to drop and after about three more months he was forced to close - after such a promising future.
One of my favorite quotes comes from Vince Lombardi who seems to me as the ultimate motivator. "It's not whether you get knocked down, it's whether you get up." Everyone gets knocked down in life, but sometimes it takes a very strong person to get back up and try again and again.
When you are trying to come up with ideas to help you grow your business, try to think like a customer would.
Walk outside and look around. Would you want to shop in this store? Is it pleasing to look at? Does it look inviting? Is the parking lot clean? What is the first thing you notice as you pull up to the store? Is the sign lit or is one of the letters out? Does it look like the owner and employees take pride in the store?
Now, walk inside. What do you see? Is it well lit? Are the aisles clear of clutter? I know that shelves have to be stocked, but is there a better way than piling lots of boxes down the aisle where people can't get through to shop. Instead of bringing a lot of boxes out at once, perhaps just a few at a time. Is the clerk friendly? Are the sales people happy? I personally left a mattress store because the salesman was on the phone and did not acknowledge me or even say "I'll be with you in a minute." When I left after about fifteen minutes, I went to another store and spent $900. This illustration is to show you that how your employees relate to customers can help or hurt your business. We've all been there where you think that you are an inconvenience to the employee.
This is only a start to help you to "Make your business grow."
Am I alone in being frustrated on an almost daily basis when dealing with suppliers? I'm convinced the ‘who cares' attitude is spreading like an epidemic. Let me give you a quick run down of just one of this week's fiascos to demonstrate what I mean.
A package from one of my suppliers was overdue for delivery from a well known courier company, even though the tracking showed that it had been sitting on a shelf in the local depot for several days. Now, I live in a reasonable size city, Salt Lake City in fact, which has a decent size population and infrastructure – heck, there's even an IKEA, and there ain't many of those across the U.S. I'm not talking about Barstow here (no offence to Barstow readers, I'm not picking on you, I promise).
Anyway, so I get on the phone with the ‘customer service' advisor who tells me that they only deliver on certain days of the week - I'm serious! Apparently however, I'm permitted to trudge the 15 miles out there to collect the package if I want it before they were ready to find a slot in their random delivery schedule.
I considered pursuing the line of reasoning that since I'd paid for two day shipping, I'd kinda' hoped that I'd see it within 2 days of ordering, but I thought better of it. I didn't want to appear unreasonable or demanding. Instead I bit my tongue and dutifully trotted off down to the depot and stood my turn in line until permitted to utter my request.
Not much to do while waiting, other than eavesdrop on a phone conversation between a customer and a ‘support' rep. Obviously I couldn't hear the customer, but fortunately in this instance, the rep had a habit of repeating the caller almost verbatim, which under normal circumstances would have been highly irritating.
Anyway, I digress. This is how the conversation went:
“So you're saying that the driver threw the box over your fence, is that right?”
“Well, obviously I wasn't there, but I'm sure he just wanted to make sure the package was hidden from the view of any passers by.”
“Oh, you're saying the fence is 7ft high?”
“And the antique set was smashed?”
“Mmm, that happens a lot. I hope it was insured.”
I'm not making this up, I wish I was. At that point I was feeling absolutely thrilled that I'd escaped with only having to go outside in the freezing cold in the middle of the winter and drive 15 miles - it was a relief to know that I'd intercepted the sequence of doom, before my box had got to the throwing over the fence part.
I got my box, and little did it know that it had been spared the physical trauma that apparently was a standard feature. I didn't even throw the box away after emptying its contents, it seemed cruel, it needed protecting…
Okay, so I got a little carried away, but actually I'm deadly serious about the lesson here. Customer service is such a rare commodity that it's in danger of becoming extinct.
Let's face it, the times when we experience great service with a smile are now so rare that we tell everyone, and they're suitably impressed.
If providing outstanding customer service and keeping customers happy is a high priority for you and your staff, you'll immediately put your business a giant leap ahead of all your competitors. It's such a ridiculously simple principle to comprehend, but sadly many more overlook it than ‘get it'. Be one of the ones who gets it. Give it time and your business will explode over the long-term, I guarantee it.
Many people think that working from home is only for those who are good at typing or who can do other things online. However, there are also jobs that can suit all kinds of people. You might be interested in work from home assembly jobs. These are jobs that are done from the comfort of your own home, and jobs that might suit you very well...
With work from home assembly jobs you are going to be given the parts that you will need to put together. These can be all sorts of things, so you will be able to find work from home assembly jobs in any different area that you are interested in. in fact, you might be able to find several different work from home assembly jobs that you can have at the same time. This can be an easy way for you to make the money that you need to make and to be able to take care of your family.
With work from home assembly jobs you will be located at your home, and the companies or people will ship things to you to be put together. There are all sorts of these things that you might be interested in, and all sorts of things that will need to be put together. Therefore, work from home assembly jobs are very popular and are jobs that you will be easily able to find.
When you have work from home assembly jobs you will have to have a home area or an office where parts can be brought or shipped to you. Once you have them you will put them together in whatever way you would like to ,and then either ship them on or wait for them to be picked up. This is how work from home assembly jobs and they are very good jobs for lots of people.
There are some things to remember about work from home assembly jobs however. First of all, you want to be sure that as you are doing work from home assembly jobs you are understanding the various things that you have to put together. Also be sure that you are leaving yourself enough time to do the actual work so that you are able to get all of the work done in the right time frame. Be sure as well that you have researched the company so that you know you are working for a company that is legit and that the job will also be legit. This is something that will be very important with any work form home job. When you have work from home assembly jobs, you want to be sure that you are able to know where the parts are coming from, what you are supposed to be doing with them, and what to do with them when you are done. Remember that you should not take work from home assembly jobs that are requiring you to do anything illegal. Make sure the pay is right for you as well.