Posts Tagged ‘Advanced’

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Advanced Online Marketing Techniques

A marketing plan is just as valuable for online business as it is for traditional offline business. An effective and successful marketing plan should contain a list of tactics that will be used to increase traffic to a website, increase conversion rates, and help grow sales. There are beginner and advanced marketing tactics and it is vital to integrate all of them into a successful marketing plan.

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Do You Think You Know Email Marketing?

Just when you thought you knew email marketing…

• Your email marketing campaigns are sent out on schedule.
• Advanced email marketers send out campaigns when it is proven to be convenient for both them and their recipients.

• Your email marketing campaigns provide consistent results.
• Advanced email marketers review email strategies and look to explore how else email marketing can work to their advantage.

• Your email marketing budgets are based on how much you want to spend.
• Advanced email marketers base their budgets on how much they want to make.

• Your email marketing lists are clean of inactive addresses.
• Advanced email marketers attempt to define ‘inactive’ by looking for decisive patterns which may turn active addresses into inactive ones and seek to rectify the problem by developing preemptive reactivation strategies.

• Your email marketing lists only contain active addresses.
• Advanced email marketers reward active addresses for their loyalty over a specific period of time.

• Your email marketing campaigns are conscious of anti-spam laws and ISP regulations.
• Advanced email marketers care more about what their recipient thinks of their emails and understand that abiding to anti-spam laws and ISP regulations is often negatively influential on the quality of the actual email.

• Your emails are tested regularly and efficiently across different browsers and operating systems.
• Advanced email marketers test their emails more, and are committed to changing things when they simply aren’t working.

• Your email marketing is consistent with best practices in your field.
• Advanced email marketers plan their strategies because it suits their long term objectives.

• You are evaluating your email marketing campaigns using statistics on your email marketing software.
• Advanced email marketers incorporate this data into their ongoing strategies to target statistics which are more relevant to their long term goals.

• Your email marketing campaigns show good open and click-through rates.
• Advanced email marketers aim to find out why people aren’t opening or clicking.

• Your email marketing campaigns show proven results.
• Advanced email marketers try to gather solicited feedback and aren’t afraid of criticism.

• Your emails abide to all the best practices in the field.
• Advanced email marketing abides to most of the best practices in the field but to the best of their potential.

http://www.design-logix.co.uk/blog/blog-entry/do_you_think_you_know_email_marketing

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Advanced Email Marketing – Email Marketing Mistakes

Advanced email marketing - email marketing mistakes. Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign.

Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.

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Email Marketing – Advanced Tips & Tricks

There are several challenges faced by email marketing in the present. More and more people are getting victimized by spamming. To offset this problem, the use of filtering and blocking software has proliferated immensely. If this goes on, the use of protective programs can be a standard in the future.

The point of email marketing is to make a certain product, service, or brand known to its target market. While the immediate goal of an email marketer is to get a positive response, such as making a sail or having a subscription signed, from prospects after they receive an email ad, the long term goal is to make the deal not only a one-time shot, but a lasting business relationship. The key to this is recognition. The customer must be able to identify and remember the brand for a long period. This could be done by placing the brand name in key areas such as the "from" and "subject" line, or other notable parts of the email. Granting that the client was satisfied with the first transaction, loyalty is not too far if the client is very much familiar with the brand.

With the rate that the situation is going, the strategies that will be used in email marketing in the near future will be concentrated on making it entirely safe and legal.

Email marketing has been the easiest strategy to do since the emergence of the internet. It became easy to communicate with people and reach your target audience with the use of this technology. That is why more and more companies have ventured into this marketing campaign for the hopes of better results for their business

Targeted email marketing is one of the most effective tools being used by internet marketers to get people to know more about their products, and ultimately to patronize their products. As what its name denotes, targeted email marketing are emails sent to one's target market.

Email marketing, is defined more or less as the use of the email in sending newsletters, offers on future products and services, as well as other content relating to the maximization of the current service or product being enjoyed by the customer, usually to an existing customer of a company.

One of the most common strategies being used by email marketers is the sign-up box placed in their website. Most often, the sign up box pops up in the website and asks the internet user if he wants to avail of certain products for free. These products can come in the form of newsletters, white papers, recipes, or just about anything to encourage the user to sign up and reveal his email address.

Here are six helpful tips for a sound email marketing plan:

1. Address Prospective Clients Personally

Practically everyone gets spam in their inbox and virtually everybody has developed allergies for email advertisements. To prevent recipients from automatically trashing email ads, it is important to call their attention using the most beautiful words to their ears (or eyes): their names. Addressing prospects personally makes them feel important. The more recipients are made to feel that they are treated as persons and not numbers, the more likely they will be willing to go on reading.

2. Create a Mailing List

It is impossible to do the first tip if one does not have a list of addresses to match the names. Building a mailing list of target prospects is among the most vital steps in a strategic email campaign. As time goes on, the list grows and becomes an important asset as a source of profits from the would-be loyal followers.

3. Details should be provided for the lists

When subscription links are accessed, they lead into a page where users can see details on the kind of communication they will receive from advertisers. Instructions on what to do with the information should also be included.

4. Use double-opt in subscriptions

Double opt-ins protect people who did not sign-up to a particular kind of subscriptions by alerting them if someone tries to send them unsolicited email

5. Install security for mailing lists

At least, lists should be password-protected. If possible, store lists somewhere that is not connected to the network. This will reduce the risk of getting hackers and viruses in the lists.

6. Avoid co-registrations

A lot of marketers are making use of co-registration to boost up their lists, but what they do not know is that it is a very dangerous endeavor. Co-registrations offer users with forms from different web sites that offer to provide communications through email coming from various merchants that are related to different fields of interest. What users don not know is that co-registering increases the chances of getting spam mail with the ones that they are actually supposed to receive.

7. Try to Avoid Appearing Suspicious

People are getting more aware of the truth in the phrase "too good to be true." As mentioned earlier, people are growing sick of spam, and they treat anything that resembles spam as dirt. It is important to make efforts to compose email advertisements that do not look like spam. To prevent an email ad from being trashed, it is wise to avoid making hyperbolic statements, overusing characters such as dollar signs and exclamation points, and doing other things spammers usually do.

8. Limit Email Advertisements During Holidays

People are usually too busy to check their computers during the merry months and thus they are most likely unable to read messages in their inboxes. Only the most important, business and personal emails are read, and the rest are immediately thrown into the recycle bin. It is therefore wise to avoid doing email marketing during Christmas, Halloween, Thanksgiving, and other bustling occasions.

9. Make Email Ads Easy for Recipients to Understand

It is indeed important for email advertisements to catch the attention of the recipient; however, it is also equally vital for the readers to realize the response that is expected of them. Whether it is to click a certain link, or to reply to a certain message, the recipient should be able to fully understand what is supposed to be done after reading the email. Otherwise, the email campaign may be as useless as a trashed spam, despite how effectively it was able to captivate the targeted market.

10. Never purchase someone else's "opt-in lists". The clients who opted or choose to receive email messages in that certain list wants receive email information from somebody else and not you. And... NEVER SELL your email list to someone else as well. Clients want to receive mail from you because in the first place, they want the information that you are providing them.

It requires a little more effort for these strategies to implement, but it will surely be worth it in the end. Advertisers need only to select the strategy that is most appropriate for their businesses, and it will definitely bring immense improvement to their database of mailing lists.

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Copyright © Anne-Marie Ronsen

You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

Anne-Marie Ronsen is the author of many wealth and self development books. Download FREE e-books from http://www.e-bestsellers.com, http://www.plrbestsellers.com or http://www.universalpublishingltd.com ...You will learn about the best tips and recommendations to improve your health, weight and wealth. You'll also discover FREE Premium content at http://www.ibestof.com/ and Manual Submission Directory at: http://www.webdirectorybank.com

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