Posts Tagged ‘Advertisement’

Determining the Right Advertising Method

Advertising is something that changes dynamically according to the market’s trend. Sometimes you will need to insert the latest issue in your advertising to catch people’s attention. Since advertising cost can be quite expensive, it is important to make sure that it will be effective to promote your business. Since there are a lot of advertising methods available, you will be required to analyze the advertising options you can have with your budget. The most important thing you have to consider is choosing the advertising method according to the cost, the targeting market and response.

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Advertisement Through Music

Did you know that ice cream carts passing around your house before you see the cart or the retailer. Then, you are also interested to buy it? This illustrates that music can be an element for communicating a brand in consumers' minds. Music is an audible then we know as branding.

Over time, the use of music as a means of branding has evolved into an effective strategy. Now, the use of music was not what it used to be that music is solely used as an advertising jingle or just to raise awareness of a particular brand. Therefore, its use is now more varied and integrated branding strategy.

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Argos’ Advertisement Was Banned

The television advertisement says that the Argos will send "at the appropriate time slot for you." But in some cases, customers were given a choice of six hours or eight hours of the morning slot afternoon slot. Argos denied the ad was misleading because the ad had been referring customers to a website that explains the delivery options.

Catalog retailer said it believed that the reader will refer to the website or their catalog or check to the store, where full details are also available. Argos said the claim was not misleading because customers are given a time slot allocation. Mentioned also that the Argos contact customers who buy big items a day earlier to give them a two-hour window in which time slots in the order they will be sent.

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How to Make a Great Classified Advertisement for a Small Business

Most home and small businesses rely on classified advertisements to market their services and products. Getting good results with a classified ad isn't as simple as it seems. There is more to it than just writing two or three lines of copy and placing it in the local shopping digest or weekly newspaper. A well-written ad in the wrong publication or under a wrong headline or a poorly written ad in the right publication will not get you the desired results.

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