The World Business

Posts Tagged ‘Advertising’

I have interesting hypotheses that I probably shouldn’t share with you, but I will because I like you.

It is my belief that Bing users are primarily buyers, while Google users are mostly researchers (and sometimes buyers). So, what does this mean if you’re a small business? It means you could be wasting a lot of time and money on programs like AdWords. I never thought I’d say this, but maybe you should be putting your money towards Microsoft Advertising Center. Why?

It’s clear: Bing users are shopping, so that is where you need to be.

You may be saying to yourself, “Where did you get that garbage piece of information, it doesn’t even make sense. Furthermore Google has like 60% or more of all searches”. Well let me break it down for you.

Bing Users Have Money

Most consumers do not care about search engines; they care about finding what they want. Most people that use Bing are 35 years of age or older. They use it primarily because it is preloaded on to their computers and they don’t know any better (or maybe an ad steered them there). These people are financially established and ready to buy.

Bing makes it easy for people to buy

When searching for a particular product, Bing lists the shopping results very nicely. Although they haven’t unraveled a small business option like the big G (Google base), they are offering Bing cash back, which really catches consumer attention. Bing labels itself as a decision engine. It really encourages you to pull the trigger on things. It, frankly, scares the hell out of researchers.

I do my research on Google and my shopping in Bing.

Traits of the majority of Bing Users

Financially Established Aged 35 and up Straight Forward Searches Less research based queries

Traits of Bing Search Engine

Made for Consumers Not good for information Rewards you for buying products Really pushes you to make fast decisions

Now, if Bing really only accounts for around 12-15% of the search market, will it really make a difference for a business to advertise on it?

I guess you ask yourself the following question: Do you want 12% of buyers looking for you? Or do you want information heads?

Also, check out custom wristbands.

As a business owner, you know that you have only a short window of opportunity to make a lasting impression on your clients. Whether the client is new or existing, you need to make sure you provide them with marketing products that put your name in the front of their mind whenever a need for your product or service arises.

While promotional gifts were long considered best used for professional or business to business clients, you can also use them to reach a consumer market. Most consumers in this age of constant commercialization are immune to traditional advertising. However, even advertising resistant consumers can be reached with unique and interesting gifts.

The best thing about using promotional gifts are marketing tools is the ability to reach new clients through a number of mediums. The most common use of these gifts is through direct mailings. They can be shipped directly to both corporate and consumer leads, offering a nice surprise in their mailboxes. By sending out products with your company’s information, you can be sure that your leads learn about your business. People love free products, and the fact that your company is providing useful items will generate good will and immediate trust.

Promotional gifts can also be offered through a variety of fairs, from trade shows to consumer exhibitions. These gathers offer a unique opportunity to draw in potential customers by displaying your promotional items. Once they have come by to see what you’re offering, you can discuss your business and how it may fit their needs. This personal, one on one conversation coupled with the free factor will make your company one that stands out in their minds. However, standard free items like pens, pencils or notepads should be avoided. Consider offering extremely novel items like piggy banks or business card cases.

Without a doubt, the best audience for promotional gifts is the corporate market. Impressing corporate clients is an absolute must, and you can utilize a wide range of professional products to reach your targets. While the decision on which gift to purchase is completely dependent upon the client you’re wooing, there’s a promotional item available for nearly every type of person. From the casual to the extremely professional, you can find a corporate gift that will impress any prospective or existing client.

Whatever your business’ needs, you can find the perfect promotional gift through our extensive online catalogue. Wealthwood Gifts offers an extensive array of gifts to help you advertise market and grow your company. We have high quality products to fit any business need. From simple corporate materials such as key fobs to elegant gifts such as crystal stemware, our company offers the exact item you need to make a lasting, meaningful impression.

Article Source: FS-PG1 Upscale and Unique Promotional Gifts

It is trendy right now to cut back and try to spend less money in business. You have to have some sort of advertising. There are less expensive ways to do it than what you may be accustomed to. No big ad firm or flashy TV campaign for right now. You can come up with ways that will surprise people . When you do something just a little different then people pay attention. Isn’t that the whole point?

You can get very creative with some promotional merchandise. You can design it to stand out and you can give it to people in a way that they will remember. Think about how people did things in the past. It was not unusual to have someone sing the companies praises out in front of the business. That worked when there was a lot of foot traffic and crowded cities. Now you could hire an actor/singer to walk through a crowded outdoor public area while someone follows behind handing out small promo items.

The sign that you have in front of your business should tell people what to expect on the inside. If it is grubby and unreadable, you will not be attracting too much new business. Clearly readable and informative is a good start. If you have space in front of your store, make it more welcoming. A few large potted plants, that could be placed on rollers to move inside nightly if you fear thievery, look great. You could install a bench too.

A more recent grass roots method of advertising is flyers or door hangers. You can easily find a bunch of high school kids that will hit the streets with you for cheap. Remember do not put anything inside of the mail box. That will get you in serious trouble. If you attach a rubber band to your homemade flyer, it can be stapled, you can then hang it. It will go on the front door, the mailbox flag or even the front gate.

Thinking outside the box is what makes a good business owner and a successful business.  Keep the budget under control with these great advertising ideas guaranteed to impact your business in grand way with a very small investment.

Every small business owner thinks of the product first, before what the market really wants. The real way to market (the way that almost guarantees success) is the approach “I have customers. What do they want? What can I get them that will satisfy that craving? How can I let them know that I have what they want?”
Think about this…It’s hard to make someone want something. It’s infinitely easier to find out what they already want, and get it for them.

For example. We sell several models of vacuum cleaner in our local retail store. Now, what do people really want in a vacuum cleaner?
Not what we think they should want…but what they really want?
They want lightweight and easy to handle.
If they have pets, they want it to pick up the pet hair.

So that’s what we advertise. That’s what gets them in the door. Now, there are plenty of dealers that say “They should want Made In America. They should want to buy locally. The customer should want metal construction”, and the list goes on.
But it isn’t what we think the customer should want that counts, it’s what they actually want.

If you sell a weight loss product; What should they want? Better health, longer life.
But what do they really want? To look better to the opposite sex.
If you advertise a weight loss product that stresses the benefits of better health, and longer life, the ad will fail.

And what do weight loss ads show a lot of? Food. Lots and lots of food. Why? Because people who are overweight and want to lose that weight…really want more food.
The strongest appeal is “Eat everything you want, lose weight, and fit into that skimpy bathing suit.” So successful weight loss ads get as close to that as they can without committing fraud.

An advertising representative came in my store recently. He wanted me to buy advertising space in a local magazine. I showed him an ad that I would be willing to run. He looked at the advertisement and told me that it didn’t look like an ad that fit in with the other, brand building, ads. I told him that I wanted sales, not brand awareness. He was trying to sell me what he thought I should want, not what I wanted.  Unfortunately for him, the person handing over the money, makes the decision.

Have you ever heard this? “Give a man a fish, and you feed him for a day…teach a man to fish, and you feed him for a lifetime”    It’s a beautiful sentiment. And everyone you see should want to learn how  to fish, but what do they really want? A free fish. Ads that promise to teach you how to fish are harder to make work than ads that promise lots of fish.  Shouldn’t we want to learn how to fish? Of course. We should all learn more…the benefits are endless. But we don’t do what we should do, we do what we want to do. And appeals to what we should want to do, almost always fail.

So the question you need to ask yourself is “What do my customers really want, and how can I deliver that?”