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Put Your Mortgage Business Advertising on a Bag

Have you had a prescription filled recently for either you or a family member? Take a close look at the bag that it comes in? Depending on your situation…there may be a huge opportunity here to promote your Mortgage Business.

The prescription bag that my pharmacy uses is called a “medibag” and according to the little note on the bag, it’s recyclable, renewable, and biodegradable (Yes…I’m impressed). It’s roughly 5 inches wide and 10 inches long and room for 5 space ads on each side. Each two-color ad would be approximately 1.25″ by 4.25.” You can of course, commit to double for even triple the ad space.

Here’s a few of the national demographics on this type of advertising according to the www.medibag.com web site:

An average pharmacy fills about 500 prescriptions each week…74% of pharmacy customers are 50+ years of age…The average customer has an annual income of $59,000, owns a home, and has 2.6 children…Adults over 50+ have over 1.9 trillion in spending power and a net worth almost twice the national average…Adults 50+ age group have a per capita income that is 26% higher than the national average.

You can check your local demographics and how they compare by going to Google, and then searching using the following statement: “your city state demographics.” What did we ever do before Google?

As you all know, I’m not a big fan of expensive space advertising such as newspapers, magazines, and the like. Regardless of the claims of publications like this, I have found the life span (or readability) of this type of advertising is much too short.

This idea caught my attention because of the huge number of exposures in comparison to the investment. For about $364 you’ll receive 24,000 exposures. In other words, your ad will appear on 24,000 bags for your local pharmacy. That’s about a one year’s supply of bags at your pharmacy using an average of 500 prescriptions per week. That works out to about 1.5 cents per bag or exposure. You’ll have to agree…that’s extremely reasonable.

Your contract period is for 24,000 bags and not connected with a time period. If your local pharmacy fills 600 prescriptions per week, then your contract period works out to about ten (10) months. If the pharmacy fills 400 per week, your contract period will work out to be fifteen (15) months.

The breakdown of the ten available advertising positions on my sample bag showed the following advertisers: the pharmacy (2), a dentist (1), a florist (1), a fitness center (1), an optometric physician (1), a cosmetic surgeon (1), a nursing facility (1), and a local bank (2).

As you can see, there are no Realtors/Agents, Mortgage Companies, Loan Officers or Mortgage Brokers as advertisers. The local bank is a new single branch operation making a big push to gain depositors.

Should you commit to this type of program, try to secure an exclusive agreement up-front which effectively locks-out and prevents other mortgage professionals from advertising as long as you continue to re-new contract. You should even try to eliminate Realtors/Agents as well. As you know, their mortgage entity will follow on their coat tails and could destroy the exclusivity of your advertising.

There are lots of types of work at home opportunities. Opportunities to earn income are all over the web and quite easy to find. Internet jobs are a great source of income and there is something out there for everyone to do. In most cases, you can find quite a few number of different Internet jobs that suit your needs. Some Internet opportunities are far better than others but require more knowledge to make it work. These are online jobs such as advertising, marketing, business, etc. One great home business opportunity is to become a home- based agent.

There are different types of work at home agents that all specialize in different kind of things. These folks are educated in what they do and ready to help. This is a not a work from home job that you can just stumble across or apply for by simply submitting a resume. Some types of online home agents to buy internet training software and make the cash back within a few days of work. Some home agents have already had acquired training in some way. Majority of agents, though, need to at least buy training software, if not mandatory to take a class. Below are some different types of online agent internet opportunities.

Virtual Call Center
This individual will work from home attending to phone calls from his or her client and offer small clerical duties such as scheduling meetings, appointments, answering questions and so on. Like any work-at-home opportunity, the individual is not on any sort of set schedule, unless their own and can work anytime of the day, as long as the deadline is met.

Customer Service
This kind of home agent is like a call center agent, he or she will be telecommunicating as well as answering questions. The difference is in the boss. More than expected, you will be working for some sort of big business and answering questions as well as complaints about products, services, prices and so on.

There are a few other agent home opportunities as well, but these jobs are not easy to come across. As said earlier, this is skilled work that needs practice. Below are some vital tips to landing that work-at-home agent position.

You resume is the most vital tool in securing any job. You want it to look very professional. You will want to list any relevant skills/ability you posses such as telecommunication, people skills, knowledge of Microsoft programs and so on. Experience is a huge advantage in this field, even if it is not necessary. If you have ever been hired in telemarketing, as a secretary, paralegal, etc. this will be of great benefit to you. Also, you will need good communication as well as reading skills, as you will more than likely read from a script or packet of information. You will need to be able to speak slowly and clearly so that anyone can understand you. If you speak any other language, this will be quite advantageous.

Work-at-home opportunity will make anywhere from five to twenty five dollars each hour, depending on the company, hours, experience level and so on.

Product Description
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Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level