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Posts Tagged ‘Benefit’

Just because your employer is protecting you with worker’s compensation cover, does not mean that you should disregard income protection insurance. There are many people out there who believe their worker’s compensation is more than enough. Income protection is something you must instigate yourself, and is beyond what you are covered for with worker’s compensation. A look at the issue.

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Product Description
KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

Strategy and the Business Landscape

Email marketing is continuously getting more attention as years go by. Marketing is making a shift towards the Internet and email marketing is one of the major fields that promoters are getting into.

However, even if email marketing is getting more popular, it is somewhat getting a notorious image because of spammers. Spam is a term used for unsolicited emails which marketers use to be able to convey their marketing message. There has been a lot of action that has taken place in different states against spamming. One can actually be sued because of spamming.

Surveys have shown that around 70% of people who receive spam emails are somewhat annoyed or agitated. Majority of people don’t even open emails from suspicious senders or from people and companies whom they don’t recognize. They open emails from persons and companies whom they recognize and have affiliations with. This is the drama in the email marketing field.

However, email marketing is not coming to its end yet. There are ways on how to legally and ethically send marketing messages through electronic mail. One of the ways is “permission-based” email marketing.

Permission email marketing, as the name implies, takes into consideration the consent of the receiver in accepting emails containing marketing materials. Permission can be expressed or implied.

Expressed permission is solicited when people check a box which states that they would want to receive email updates and marketing materials regarding a certain product or service. When they click on the “terms of agreement” of a certain website, it can be considered that there is an implication of consent to receive certain email messages.

There are a lot of advantages that permission email marketing gives a promoter as compared to spamming. Here are some of them:

1) Legality

As mentioned above, spamming is considered as an illegal activity and some states have developed laws and measures to be able to stop spammers. Permission-based email marketing is perfectly legal and this erases the risks and possible costs that are associated with being sued.

2) Ethical

Permission email marketing is seen as an ethical alternative to spamming. Even if one is not sued for spamming, it doesn’t imply that people are not irritated by the unsolicited emails. Sending marketing materials that are permitted by the receiver are given a “go-signal” and is considered totally ethical.

3) Promotes a good image

Companies which employ spamming activities to be able to market their products are instantly hated by the people who receive their emails. Permission-based email marketing gives a company and its product a good corporate image and therefore more appreciated by the targeted audience.

4) Target audience

Permission email marketing channels precious resources to the right audience. Spamming throws marketing efforts as if the promoter is blind. People who give their consent to receive emails regarding topics which are appealing to them are people who are willing to spend money for products in that field. Therefore, the right target market is reached rather than carelessly spreading the marketing message.

5) Avoids costs

Permission based email marketing avoids added costs. Aside from channeling resources to reach the right audience, permission marketing avoids costs that are associated by being sued by people who have been much irritated by spam emails. Other sanctions that are involved with spamming includes the loss of the company’s ISP.

6) Appreciation

Email marketing that is permitted is accepted by people with open arms. Spamming is not really accepted by the public and it is best that one does not engage in this activity.

A survey was done by a company called IMT Strategies in 2001 regarding the effects of permission email marketing versus the response that people make from receiving unsolicited email.

48% of people who receive marketing materials with their permission are curious to read the emails while only 16% are interested to read unsolicited email. The number of people who deleted email marketing messages with permission are half of those who deleted unsolicited email.

Permission email marketing gives certain advantages against spamming. It is a legal and ethical way of marketing through electronic mail and receives acceptance from the target audience.

If you have a small business to manage, then you know just how difficult it can be. Although they are called ‘small’ businesses for a reason, it can take a full sized team to run a successful business of any kind, and between web hosting and web design, financial organization, marketing, online sales, and a variety of other positions that need to be filled, there are so many things that need to take place to grow a small business. And Yahoo Small Business is a great way to get your small business’s web presence off to the right start.

Between the web hosting services, their merchant account services, help with advertisement and customer service, and a number of other services that are offered, any small business looking to get a good start would benefit well from the many services offered by Yahoo Small Business. Whether building your first website or looking for Yahoo Ecommerce and an online store, YSB has the tools and is your easy solution.

Yahoo Small Business Web Hosting Services

Being that Yahoo is a web based service, they excel at providing users with the necessary tools to improve their small business. Choose your own web address and domain name and personalize it with your very own professional grade website. The goal is to make your business thrive with an improved online presence.

If you get stuck, Yahoo provides 24 hour customer support, assisting you with questions related to down times, data transfer, emails, and more. The web design tools that are included are relatively easy to use with easily customizable designs, so you never have to worry about having your web site look like everybody else’s.

1,000 email addresses give you more than you could ever need for a small business, and with unlimited web storage and all of the benefits of Yahoo email, you are well equiped to give your business a boost. Everything is easy to use. Yahoo Mail Plus with SpamGuard keeps those nasty spam emails away from you and your employees, keeping computers safer and allowing your business to be more productive.

To learn more about Yahoo Small Business, visit http://www.website-hostingco.com

Get Your E-Commerce Site Off to a Running Start

With Yahoo Small Business and their Yahoo Small Business Web Hosting options, you also have the option of creating an e-commerce site for your small business. This is great for those businesses that have physical locations as well as online businesses, and including e-commerce can help to expand your customer base.

For those small businesses out there that lack a physical location, e-commerce website platforms are critical to business success. Not every e-commerce site is equal to another, and simple things like design, accessibility, and ease of use can make all of the difference in the world.

Search Engine Targeting

Not only does Yahoo Small Business automatically submit your site to the popular search engines, but those who use Yahoo can also use Yahoo Sponsored Search to advertise your business. This gives regular businesses more exposure and more of a chance to be seen by targeted potential customers. Customer targeting, search engine placement, user friendly advertisements, search engine keyword reports and more… What else could you need to get a business off of the ground than what Yahoo Small Business and Yahoo Small Business Web Hosting has to offer?

Internet Access

As if all of this wasn’t enough, Yahoo Small Business has even teamed up with AT&T to provide Internet access service to small business customers. When you bundle the Yahoo Small Business services and Yahoo Internet access together, it even allows you to save up to 20 percent, and in the beginning of a small business, every little bit helps.

Yahoo Small Business and their Yahoo Small Business Web Hosting services just may provide you with the edge you need to blow the competition out of the water.