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Setting up a small business without having an office is just too easy. With Internet-based Read the rest of this entry »

Few things have impacted our lives and the way we do business more dramatically and immediately than the internet. The internet, known as the e-environment, has revolutionised the way we do business, allowing organisations to grow and compete on a global scale regardless of how many offices they have or where they are located.

This is where e-marketing comes in. E-marketing isn’t all that different from ‘marketing’. Essentially it is the process whereby traditional marketing techniques are employed using electronic methods i.e. distributing brochures online.

However, e-marketing does have some significant differences. The main one occurs in the application of e-marketing strategies rather than in their design. Businesses can use e-marketing at a very basic level to increase efficiency and reduce cost through electronic brochures like booklet printing or at a more advanced level to improve their customer relationship management functions and proactively communicate with their customers.

While the internet provides us with another way to communicate and disseminate information to our markets, it also paves the way for revolutionary and innovative types of marketing. Many businesses develop e-marketing campaigns to instigate or dialogue with current or prospective customers.

It has also been hugely beneficial to businesses for many reasons, most simply to increase competition and the speed of business. Think about it…. today, businesses can compete on a global scale and buy or sell products and services to anywhere in the world. So the return on investment is huge. The benefits include:

1. Reach – the nature of the internet allows businesses to have global reach therefore e-marketing opens up new avenues for businesses.
2. Scope – e-marketing has the capability to do, among other things, manage information, implement innovative public relations campaigns, increase customer service levels and drive sales.
3. Interactivity – e-marketing is hugely effective in creating two-way communication channels between companies and their clients. With this, companies can compile more feedback to make continuous improvements to their products and services.
4. Immediacy – e-marketing allows your clients to access information about your company and its products and services anytime, anywhere. This helps to maximise your sales opportunity right while the consumer is still in ‘buying’ mode.
5. Targeting markets – we all know that marketing messages are most effective when they are delivered to the audience most likely to be interested. More than any other advertising medium, the internet allows businesses to do just this.

E-marketing can open avenues that the old business card printing couldn’t… but that doesn’t mean that traditional forms of marketing are dead. What it does mean is that we have more ways to reach our target markets than ever before and we should be using a combination of all to reach maximum cut-through. So don’t get too carried away with e-marketing or you might just put all of your eggs in one basket.

Creating a checklist is a great way to ensure your meeting is a success. Check out our ultimate business meeting checklist right here.

Creating a checklist before a meeting is a great way to ensure that you achieve the required outcomes. Here, weʼve created the ultimate meeting checklist. From setting up a suitable time to making sure your business card printing needs are met well in advance, weʼve got the tips to help your business meeting achieve your desired result:

1.    Set a date and time: Check everyoneʼs availability well in advance. Everyone has busy schedules so the earlier you can book the meeting in the better.

2.    Determine you budget for the meeting: You donʼt want to go overboard with the spending if you are on a strict budget. Work out how you can make the meeting happen with the amount you have allocated to you.

3.    Meeting location: There is no point in checking to see if everyone is free next Friday for the meeting if the location you want to host the meeting is booked that day. Enquire in advance about the availability of the boardroom or function space at the venue of your choosing.

4.    Create an agenda: Once you have a set meeting time and location and know of everyone’s attendance, creating an agenda is really the next step. You may create this agenda as a simple guide to how the meeting/day will run and show available times where attendees are able to present if that is something you want to happen.

5.    Make sure everyone is on the same page: The agenda should be clear and concise so that there is no confusion about the way that the meeting is going to run.

6.    Arrive early to the meeting room: By arriving early you can set up the room and make sure that all technology that will be required during the meeting is up and running when the meeting begins.

7.    Make sure you start the meeting on time: If your agenda is tight, this is even more important. You don’t want to run over time so sticking to the time frames allocated is essential. This is why you also may want to consider having a time keeper to make sure that everyone sticks to their allocated time slots.

8.    Have all collateral ready well in advance: If you have some booklet printing or business card printing to do, make sure itʼs done well in advance. Allow for human error so that if something doesnʼt look right with what you had printed you have time to rectify it.

9.    Allow time at the end for discussion: You should always make sure that if members of the meeting want to discuss something at the end of the meeting they are able to.

10.  At the end of the meeting: Thank everyone for attending.

11. Send everyone a follow up email with all of the notes and outcomes from the meeting.

12. Ask for feedback on the outcomes of the meeting and if necessary arrange for a follow up discussion.

As long as you stick to something similar to the checklist above, youʼll be ensuring that your colleagues will be impressed and all of the outcomes required of the meeting will be met.