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Get back out your pen and paper you used to take notes from Part 1 of online marketing strategies for small businesses.  Today we’re going to cover the same Basics of Getting Clear, Inform & Educate and Follow up.

Today, however, we’re going to jump into the How-To of each of these topics and how it relates to your business.

So shut the door, turn the TV off and let’s get started…online marketing strategies for small businesses that you can begin to use TODAY

Getting Clear:  You now understand that not everyone with a pulse is your target market.  To make it even clearer, I’m going to help you determine who your market is and how to effectively reach them.

Let’s use Dentistry as an example.  And even more specific, let’s use implant dentistry.  While we’re at it, let’s use implant dentistry in Boise, ID.

The first thing you’re going to want to do is Keyword Research.  Keywords are the words or phrases your potential customer is going to type into the search engines (Google, Yahoo, Bing).

You’re going to use Google’s free keyword tool to determine what gets searched and where you need to spend your marketing time.

After some basic research, we find that the term “implant dentistry Boise, ID” is WIDE open.

There is virtually NO competition for that specific Keyword Phrase.  Not only did we learn that there is no competition, but Google has given an additional 199 relevant keywords.

This means, according to Google, there are an additional 199 keywords that are relevant to “implant dentistry Boise, ID”

Looks like you would have PLENTY of material for your marketing efforts.

Inform & Educate:  Now remember from Part 1, we’re not trying to sell your prospects yet.  We just want to make sure your prospect is informed.

So, how are you supposed to inform your prospect?

That’s the easy part.  You’ve already found 200 relevant keywords to talk about.  Let’s choose one and go with it…“Dental Implants vs Bridges”

After your research you have found that “Dental Implants vs Bridges” is searched almost 2,000 times every month.  And, of the nearly 600,000 search results, there are less than 5,000 of those search results that are optimized for this keyword.

All of that equals AWESOME.

So where to from here?  Write an article that is specifically about “Dental Implants vs Bridges”

Considering if you are a dentist, you should have a GREAT understanding of this topic.  Remember, this is an informative article.  And, it’s best to keep your article to around 500 words.

Make sure you use your keyword 3-5 times throughout your article.

Insert a link into your article that takes your prospect DIRECTLY to a page of your website that talks about “Dental Implants & Bridges”

You are going to take that article and distribute it to multiple different Article Directories such as Ezinearticles.com and Articlesbase.com.

To further saturate that particular keyword, you can also do a video with the exact same content from your article.  You can also turn the content into a blog post.

Once your prospect is on your website, you will offer them more detailed information about what they are looking for.  This is done by them “opting in” to receive more information.

As soon as your prospect has opted in, Congratulations, you just generated your own lead!

But wait a second, we don’t stop there….

Follow Up:  Face it; more than 90% of your business is going to be done through follow up.

It’s a good thing for you that you have your prospects name, email address and possibly a phone number.

With services like Aweber and Constant Contact, you can always be in touch with your list of prospects.

In fact, you can have your follow up messages set up to go out on specific dates and times that say your specific message.

So, everyone who is on your prospects list will receive the right MESSAGE at the right TIME.

It’s like you being able to do multiple consultations all at once.  This, my friend, is true leverage!

I’m sure your beginning to see the power available to you.  This is just a quick taste of some basic online marketing strategies for small businesses.  Make it a point for you to develop and distribute 2-3 new pieces of content each week.  After you’ve done this for 60 days, you will dramatically increase the amount of views your business gets.

Oh, I almost forgot to mention something…THIS IS ALL FREE!!

Sure, you may have spent some time to create the content.  And heck, you could even have an assistant produce the content.  But other than that, articles, videos, blogs and such cost NO money.

So get out there you small business owner.  Today is the day and NOW is the time.  Don’t bunker down and do nothing, stand up and be heard.

Selling your small business for its true value and at the very best price is definitely challenging, however it may surprise you just how straight forward it is.  More small business owners are becoming aware of just how simple it is to value and sell their own business – opting not to engage a business broker.

It is wise for small business owners to keep track of the true and realistic value of their business periodically, if possible from the day they open their doors for business, so that when the inevitable time to sell comes, they are not caught unawares.

The most common reason why businesses on the market do not sell is inaccurate valuation, resulting from an incorrect selling price that may either be too high or too low. In determining business value, the mathematical expression of total assets minus total liabilities is only half the whole picture. There are a lot of other variables that must be considered to come up with an acceptable valuation especially to attract potential buyers. The law of supply and demand, market forces, the prevailing economic environment, potential for growth, standing of your small business in the industry and the community, industry performance in general, as well as the goodwill and brand image that your business projects, are all worth taking into account.

More often than ever small business owners are leaning towards valuing their own business and avoiding business brokers for various practical reasons, some of which are:

Reason # 1 – The small business owner knows his business best. For all intense and purposes, the business owner, not the business broker, is the most knowledgeable and qualified person of the business even if there are managers to run the day-to-day operation. In most cases the business owner is more familiar with the ins and outs, the ups and downs, and the tiniest detail and broadest aspects of the business. While a business broker is only able to do so much as represent his/her client based on documents, the business owner is better able to present a complete perspective of his/her business based on personal knowledge and firsthand experience and do so with passion.

Reason # 2 – Small business owners can save thousands by avoiding business brokers. Undoubtedly, the cost of a business valuation by business brokers or valuation professionals is an added toll to the business owner and translates to a reduction of the net selling price of the business. Depending on the type of small business to be valued, the degree of complexities of the business, and the purpose for valuation, valuation service fees normally range from $3,000 to $35,000. For instance, a business valuation for an ordinary sale may cost between $3,000 and $10,000 while business valuation for the purpose of litigation or disputes may cost higher. Aside from this basic fee, some valuation professionals or firms also require a success fee for a consummated sale.

Reason # 3 – Confidentiality may be at risk of being compromised. To come up with an accurate business valuation or selling price, a business broker will want to have as much information about your business as possible. If you are not careful about the business broker you hire, they may wittingly or unwittingly pass on sensitive information about your business to competitors or even to potential buyers who can use such information as a leverage to negotiate for a lower price for the business you are selling.

Reason # 4 – Many business owners are wary about lackluster business brokers. Most business brokers merely rely entirely on the information given to them by business owners and sometimes don’t investigate further to arrive at a correct valuation result, therefore making it hard to sell.  Business owners are often left to chase up information and updates to find out their business sale progress which can be frustrating.

Reason # 5 – In lieu of business brokers, affordable business valuation tools are now readily available. To save on costs, the market as well as the Internet is awash with inexpensive valuation tools such as business valuation kits, tips, or practical guides in software form. These tools provide useful and user-friendly instructions, which you and your business accountant can easily understand.

As the owner of your business, you have the figures, the personal knowledge, and firsthand experience. You have the valuation tools and business accountant. You know where and what to ask. You are aware of a prevailing vibrant economic environment in Australia. The reality is….Valuing your own business is not as complicated as you might think it is and it’s definitely well worth your time and money to find out for yourself.

If you are serious about the idea of making money through home based business then here are tips which are a beneficial tool for those who want to begin to work at home based business. A simple solution is to start with a business from home focused on the internet arena i.e. where the work is based on Internet.

The market is teeming with numerous ideas of home based internet business launched by innumerable companies. Every single day new schemes come into the market under the garb of legitimate home based internet businesses. Sadly, most of these so called top home internet business are pure pyramid scams.

Home based internet businesses can be a good opportunity provided you are serious about it. With increasing unemployment & rising costs, having a steady income has become a critical issue nowadays. This has a direct bearing not only on the security and well-being of their children but also on the security of their retirement days. If you work at home on internet, not only will you be able to earn a steady income but also be with your kids in their growing years. Moreover, the more you earn now, the more secure their future will be. In such circumstances, if you plan to start a home based internet business, it makes perfect sense.

But the problem lies in how to select the right internet home based business opportunity? The different ideas of top home internet business often confuse the mind and stop us from taking a quick and concrete decision regarding the best home businesses. Then there are questions regarding the viability of these top home internet business opportunity. Then, you are also doubtful whether the income generated from the work at home on internet opportunity be able to replace that from a fulltime job?

In addition to the reliability factor there is another question regarding the amount of investment. What would be the costs of starting work at home on internet business initiative? When the monetary return from top home internet businesses is uncertain, then there is no logic in starting one. Hence, selecting the right internet home based business is of critical importance.

One such work at home on internet business opportunity is internet affiliate marketing. There are innumerable companies offering reliable affiliate programs. And in most cases, the affiliate fees are either free or a basic minimum. The benefits of these home based internet businesses are many. There are tensions regarding inventory build up, or issues such as commercial property, licenses and other related chores. You will be able to keep your total focus on how to market the product or business concept on your website

After selecting the right affiliate program to start your internet based home business, you should go about building your own website which will mark foray into home based small business.

Do not leave your internet home based business midway and change to stable but permanent job. This is the mistake most people in the work at home on internet do. Also don’t expect that you will become successful in your top internet home internet business in a short span of time. So stay put and works hard at your internet home business.

There are various benefits associated with internet based home business. They also require a smaller investment than offline ones. But it requires equal dedication, ethics and hard work to make it successful in this competitive world.

• ISBN13: 9780887307287
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Product Description
In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business — from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed — and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It