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Posts Tagged ‘care’

What status is art at this time? Is it being held in high regard throughout the country? Is it as important as it should be? Art entrepreneurship is a lucrative business proposition for the artist and the business person. But, where do you take it? Where can it go? The wave of the future is in art workshop centers and you can take it virtually anywhere.

When times get tough throughout the world, people are in distress over wars, hurricanes, destruction and chaos. What do they turn to for their relief? Art is always the answer. Whether an artist composes a song, writes a book or paints a painting, artistic expression is the balm that soothes all ailments. As an entrepreneur, you can care and you can show that you care. An art workshop center is exactly what your community needs.

The art workshop itself is a great way to get people together. They can have a place to express themselves and their concerns. If you have never thought of art as therapeutic, you have missed the point. Art can be an escape from the world around us. It can be the medium by which we resolve issues. It can be the rest and relaxation we need in our otherwise stressful lives. And people have a chance to connect to other people on the same page at an art workshop.

The art workshop center is the place they can go. Of course, they can do their art at home and most likely will. But, they also have a place where they can come and have a cup of coffee, look around at what others are doing and get some inspiration. Inspiration sparks hope in hard times and your art workshop center should be full of inspiration. Your art work, your artist’s artwork, your students’ artworks and artwork of great artists throughout history all should adorn the walls as a way of helping artists to focus, get inspired and launch into their own self-exploration.

This is your pitch. It may sound harsh. But, it’s true. We’ve already explored pitching art to parents because schools are failing them miserably. “The Great Art Pitch: Educate the Parents on the Benefits of Art” discussed giving parents the solution to the failing situation of the schools. But, as well know you don’t have to pitch your art workshop center just one way.

You can also put out the idea that your art workshop is better than therapy. It is better than anti-depressants. Activity keeps people hopeful. Give someone something to do that is both creative and fun. You have just made their life much better in so many ways you can’t even imagine them all.

Get your art out into the community and you will not only gain exposure for art, you will gain exposure for your art workshop center. Auctions are a great way to get people together to bid on the artwork that your students have produced. Imagine telling your students that they may make some money from their art. Now, go back to the chalkboard and figure out how many more students you will soon have.

While auctions gain exposure, open houses will as well. Having an art display at your workshop center should be an ongoing project that you maintain as well as promote from time to time. Bring people in to see the art and let them experience how therapeutic it was for your students as they deal with the many issues facing our world, our nation, our community and even ourselves.

The pitch can go on and on and your art workshop can be worked into just about any situation you have the imagination to explore. Art is the answer for many people. Art can be the answer for everyone. You are the entrepreneur and you have to bring people to understand this concept. It’s not enough to say you have an art workshop center. You have to make it come alive!

Online marketing is truly about finding your niche – and then dominating it.

After you do that, the rest falls into place. And your bottom line will look better

And better. You’ll attract customers almost effortlessly to your business – and cost effectively. That sounds good? I thought so. But it’s not as simple as it sounds. Most people struggle for years; trying to figure out how to get the results they need through their online marketing career.

They get overwhelmed in the details. They keep trying one thing after another,

Not really understanding what they are doing. And definitely not understanding why they are not achieving results.

To be candid with you, it does take time – significant time – to learn what you need to know about online marketing business. But you don’t have to spend months or years trying to Figure it all out. Instead, learn from my experience and save yourself the pain of doing it alone.

Before you try yet another online marketing career strategy, read the following 10 viral components of online marketing to help you determine what you need to be doing to achieve the results you want in your business.

1. Understand Who You Are and What You Want

If you have a clear understanding of whom you are and what you are, then you are set to be successful in your marketing career.

The reason is simple. If you don’t know who you are, neither do your customers.

And if they don’t understand what you’re selling, you won’t sell it because people don’t buy what you’re selling but they buy why you’re selling it. Simple

As that.

So ask yourself—what is my mission in life? Why do I do what I do?

And most importantly—how do I provide value?

That’s probably the most important one, right there.

Also, it’s important to understand what you want to accomplish with your

Business. If you don’t know what or where the target is, you won’t hit it. I can

Guarantee that.

So get clear on your passion and target. Decide on your goals, and write them down guide you.

2. Know what you’re selling

Amazingly, a large number of people dive into business without really

Understanding what their business is. Especially today in industries

Where it’s easy to get started, and easier to fail. This of course is a huge mistake.

If you can’t tell me what you’re selling—and why I should buy it—in less Than 1 minute, guess what? You’ve lost me. I’m not buying.

Now, you don’t need to convince me to buy in that short time. But you do

Need to grab my attention. And my interest.

Practice this. And until you can do it, don’t do anything else.

3. Know How to Sell It

Even if have the greatest product or service in the world, unless

You’re able to convince your customers of that, they will not buy.

Talk to your customers about value. Talk about features and benefits. But most

Importantly, talk about how your offer will solve the problems of your customers.

In the end, that’s all they really care about, anyway.

From a buyer’s perspective, it’s all about me. (People always consider

Themselves first. Always.) Also, people like to buy. They don’t like to be sold.

So if you can clearly and effectively give them good reasons to buy from

You, they will without hesitation.

4. Know who you’re selling to

You need to know who your customers are—more correctly, your

Prospective customers—in order to sell to them.

In fact, the more you know, the more you’ll sell.

Basic data is important. Things like age, income, education, family status—

The list goes on—is all important. It really helps you to focus your efforts.

More importantly, you need to understand what motivates them. Why

Would they buy what you have to offer?

What problems do they have? And more importantly, can your offer solve

Those problems?

Simply put, this is marketing 101. The more you know about who you’re selling to, the Easier it will be to sell what you’re selling.

5. Understand How They Perceive You

All businesses- regardless of their sizes-has a brand. It’s your reputation. It’s

What people think about you? And it has a great impact on whether they’re buying your offer from you. Or not buying.

A lot of entrepreneurs are headstrong. They say they don’t care what

People think about them. In life, maybe that’s a good thing.

But in business, it’s definitely not. In business, people tell you how they

Feel about you with money. It’s indeed the ultimate test.

And it’s not about whether they like you or not. This isn’t popularity

Contest to be associated with. Rather, it’s about whether they trust you. Whether they believe you can solve their Problems—or can’t. By the way, if your market doesn’t think too highly of you, that’s a problem that needs to be fixed. Right away.

6. Make Yourself Different

Sometimes in life people don’t like to stand out from the crowd. That’s OK.

They find it safer to just blend in. But it’s not OK in business.

In business, you need to stand out. To be recognized. To rise above the

Crowd and get noticed. You need to differentiate yourself from the crowd.

How are you better, faster, cheaper? How are you unique? How can you do?

Something that nobody else can do?

And don’t only be different. Tell people about it. Let everyone know how

Different you really are. Let everyone know that you’re truly the best.

7. Tell the World about Yourself

In business, blatant and persistent self-promotion is very good. Especially if you work for yourself. This is what marketing is all about. It’s all about promoting your Business—and yourself. If people don’t know about you, they can’t buy from you. There’s nothing complex here.

Conversely, the more people that know about you, the more you will sell.

Said another way, the more effective you are at telling the world about

Yourself, the more people you will attract to your business. More people means more money.

Oh, and by the way, if you’re not comfortable doing this, you might want to

Go out and get a job. Because you probably won’t make too much money

Working for you. In other words, if you want to remain in business, promoting yourself is key.

8. Use Every Tool at Your Disposal

There are many ways to promote yourself and your business.

Especially today, on the Internet. The more you master the use of these tools, the better it will become of at your business.

The concepts of these basic tools are generally simple. But

Mastering them—and then actually using them—isn’t quite as simple.

So know your strengths—and your weaknesses and dwell on the preferred.

Leverage those strengths, and hire pros to help with the weaknesses.

Online Marketing business has never been easier. It’s something you need to do.

9. Refuse to Quit the Game

Let’s face it: sometimes life can be difficult. Problems come up, and we

Have to deal with them. Even if things are generally going along smoothly,

We all have our days.

In business, it can be even worse.

With a million things to do everyday, something is bound to go wrong.

It can, and it will.

But don’t let it bother you. Focus on your WHY. Remember what you want

To accomplish.

And continue moving forward. Don’t give up.  I personally believe that a good mindset—a proper, positive, powerful mindset—is the most important aspect of a successful business. And here’s the thing. The most positive mindset in the world is not a guarantee of success. But if your mindset sucks, it’s definitely a guarantee

Of failure. Create a positive focus in your mind and in your life, and your chances of Success increase exponentially.

10. Refuse to Remain Where Your Are

Success in business isn’t about planning alone. It’s not about talking a good

Plan. It’s not about sitting around, hoping for the best, but expecting the

Worst. It’s about taking action. Hey, that is the Key.

If you want to be successful, only you can make it happen.

And I’m here to tell you, it’s not easy. But I’m also here to tell you that it can be done. I’m just an ordinary guy. I’ve had some breaks. And I’ve hit some

Roadblocks. But I’ve always worked my ass off. I consistently take action.

And it pays off. In fact, consistently taking massive action is undoubtedly

The key to my success. And it can be the key to yours, too.

If you want to become successful, your journey starts today.

Take action now…

 

I have interesting hypotheses that I probably shouldn’t share with you, but I will because I like you.

It is my belief that Bing users are primarily buyers, while Google users are mostly researchers (and sometimes buyers). So, what does this mean if you’re a small business? It means you could be wasting a lot of time and money on programs like AdWords. I never thought I’d say this, but maybe you should be putting your money towards Microsoft Advertising Center. Why?

It’s clear: Bing users are shopping, so that is where you need to be.

You may be saying to yourself, “Where did you get that garbage piece of information, it doesn’t even make sense. Furthermore Google has like 60% or more of all searches”. Well let me break it down for you.

Bing Users Have Money

Most consumers do not care about search engines; they care about finding what they want. Most people that use Bing are 35 years of age or older. They use it primarily because it is preloaded on to their computers and they don’t know any better (or maybe an ad steered them there). These people are financially established and ready to buy.

Bing makes it easy for people to buy

When searching for a particular product, Bing lists the shopping results very nicely. Although they haven’t unraveled a small business option like the big G (Google base), they are offering Bing cash back, which really catches consumer attention. Bing labels itself as a decision engine. It really encourages you to pull the trigger on things. It, frankly, scares the hell out of researchers.

I do my research on Google and my shopping in Bing.

Traits of the majority of Bing Users

Financially Established Aged 35 and up Straight Forward Searches Less research based queries

Traits of Bing Search Engine

Made for Consumers Not good for information Rewards you for buying products Really pushes you to make fast decisions

Now, if Bing really only accounts for around 12-15% of the search market, will it really make a difference for a business to advertise on it?

I guess you ask yourself the following question: Do you want 12% of buyers looking for you? Or do you want information heads?

Also, check out custom wristbands.

When someone uses the word ‘advertising’ immediately you think ‘expense’. Managed correctly, however, it doesn’t have to be expensive. Here are some strategies for small business owners looking for ways to advertise/market without going over-budget.

Likely the most important advertising tip for small businesses is: be “web-centric”!
This means that your website is the mainstay of your marketing plan, and the purpose of almost every other form of marketing is to drive people to your website. If you do an ad in the paper, the focus point is your web address; if you do a billboard or radio spot, the whole purpose is to get individuals to go to your website.

The reason this is the most cost effective strategy is because changing the content on your website is very fast and inexpensive, while changing printed materials is time consuming and costly. By making the purpose of all your other marketing and advertising simply just to get people to your website, those other printed materials never go obsolete, since your web address is yours as long as you want.

Make the focus of your website the extraction of contact information.
Many small businesses think that the point of their website is the get people to buy right now. Rather, the purpose of a website is to collect as many email addresses and phone numbers with permission, in order to follow-up on prospective sales. By collecting this contact information you have produced a potential client list that you can send production information to and not have to worry about whether or not they visit your site again.

How do you get people to offer you up their contact info? As contact information is valuable, offer something of value in exchange for their information. For instance, if you own a rental company, or a retail outlet, offer a coupon for 15% off their next store purchase. Do what it takes to get the contact info of your web visitors. Doing so greatly increases the likelihood that they will become customers some day.

Make certain to follow up with intension.
One area small businesses infamously fail in is the area of following up on potential customer leads/contacts. That is simply leaving money on the table- money that is rightfully yours! On top of that, seeing as your competitors are likely failing in the same area, being careful when dealing with follow-ups will place you ahead of your competition and attract clientele.

Create an immediate mailing that will be directed to visitors who fill out an online form with contact info. Develop a well-thought-out autoresponder series to keep in touch with them for several weeks or months, dependent on the nature of your business. If you are fortunate to have gotten their phone number, be sure to call with a special offer. The bottom line is to make them happy for giving you their contact info. If someone asks a question, especially online, make it a priority to get the answer to them as soon as possible. Again, your care of their concerns will set you apart from your rivals and gain you clients.