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Internet Marketing Specialists Denver

Incorporating robust Content marketing elements on your web site is the #1 strategy for creating a highly contagious website that generates lots of word of mouth (or the cheesier “word of mouse”) as well as direct search engine referred visitor traffic. Internet Marketing Specialists Denver

Research indicates that over 90% of small business websites still have not caught on to this superior strategy for lead generation, prospect conversion and branding. In fact, web hosting companies who specialize in selling simple template add-on websites are still doing a brisk business even though search engine marketing is one of the most established fields in business and marketing today.

I have found that many small business owners who end up with the 3 to 5 page static (brochure) website usually did not take the time to educate themselves on the many ways they could add uniqueness (and additional profits) to their businesses by building robust prospect and customer education platforms online.

If you are one of the fortunate few small business owners who signed up with web hosts that support content marketing or who use blogs, you have the chance to build a very strong business marketing platform through the use of the hub page content strategy on your website.

What is a Hub Page?

It is a central page that hosts (or links out to) many other pages in such a way that it acts as a comprehensive repository for most of the information a web visitor might want to know about a given topic. It is the website version of a book or at least a chapter of a book because you can read the main text and then link to many other pages that explain sub-sections of the desired topic.

Planning a Hub Page

Because of the potentially high value of these pages, they require a lot of thought. Some factors to consider include the exact keywords and keyword phrases to use, the levels of demand for that information, the number of competing hub pages with a similar theme (or target keyword) and how to present the content. The aim should be to present content in a very user-friendly, page-by-page breakdown where each page generates well targeted-traffic, and also feeds traffic to the hub page.

You may also consider whether to incorporate a list-building mechanism (like an email opt-in form) onto your hub page, or whether to passively monetize that page through methods like AdSense ads and other textual link advertising. Internet Marketing Specialists Denver

An example Hub page – Small Business Marketing Software

Consider for instance, a content marketing hub page designed to attract major search engine traffic for the term, “Small Business Marketing Software”. First of all, one of the power strategies for selecting the keyword focus of your hub page is to have it be a compound term – that is, a theme that can be broken up logically into many other valuable sub-sections or themes. Such sub-sections (technically web pages linked to from the hub page) for this example could have headings like:

B2B sales pipeline management software
Small Business Email Marketing
5 Google Apps For Contact Management Solutions
Marketing Automation Software – How To Select

I recommend planning your sub-sections so that you can either weave them seamlessly into the text of your main hub page content, or introduce them in their own section at the bottom of your hub page content. Doing it this way also ensures that you deliver a great value in the coverage of your material.

Which Comes First – Hub page or Sub-pages?

I generally like to have the sub pages written first and uploaded as active web pages so that they can start to contribute to the traffic of the site while the rest of the pages are written. That way, when the main hub-page is complete it can be uploaded as a finished package. This may depend on your personality as well… I generally try to avoid the hassle (mostly imagined) involved with editing, re-aligning and updating a web page.

By deploying hub pages as the center piece of a robust content marketing strategy on your website, you gain immense leverage from the expertise you already have in your business and the effort you put into creating your website. Internet Marketing Specialists Denver

Businesses are moving at a furious pace to the Internet. Being online is becoming a commodity! Where it used to be “cool” and often expensive to be online has now become “normal”. And if you are a savvy shopper, also pretty affordable. Very soon it will be just unheard of for anyone not to have a www piece of online real state as a business owner.

So what is the result? It is just unbelievably crowded out there. There are more than 7 billion Google searches performed online, 6 billion YouTube videos (as of the date of my research), 156+ billion websites, 110 million Myspace profiles with Facebook right behind at 60 million! And you know what is the kicker? With so much stuff out there most people report they do not even trust content anymore!

It is survival of the fittest at its best out there! You have to think on your feet and have to seize the opportunity to reach your target audience like lightening, and before it strikes! But how?

A solid online marketing strategy that is focused on identifying your target audience and at least 95% content driven. You see, in online marketing your goal with your message is to generate traffic to your site. No traffic, no leads, no sales, no business! And that traffic must be targeted high quality leads looking for what you have to offer and ready to rock and roll on your site with wallet on hand. At least that is what your online marketing strategy should be focused on when those leads are costing you money!

To generate traffic, you must generate interest. And to generate interest you must be a savvy marketer trying to capture your customers attention with irresistible messages that aim directly at their emotional being. The messages must be spread amongst different avenues of delivery and they must be carefully crafted to attract only those prospects that would most likely be interested in what you have to offer.

You cannot focus on just one delivery method only and you cannot just throw an ad online and leave it at that. And well, hopefully you know that you cannot design a message that will sell to everyone! Focused marketing equals higher return. Divide and conquer. If what you sell is available to different audiences, then your marketing strategy should be divided amongst each of those audiences independently and what makes them look. More work, yes, more sales, YES!

Slap and ad online with a picture of your product and loose easily against a wittier competitor that put up an article with valuable information that people can digest, use and apply. Why?

Content online is usually just more attractive than ads mainly because of the sheer number of them popping out at you! And typically online surfers are looking for information and not to be sold on something. Besides, most people don not even look at ads anymore, let alone click on them! Do you?

You must develop a master marketing plan to find your target market, focus on that niche and market away. Here are the top marketing mediums utilized today by savvy online marketing strategists:

- Web 2.0 (social sites like MySpace, Facebook and Youtube)

- Pay Per Click Advertising (Google Adwords, Yahoo)

- Article/Ezines

- Email Marketing

- Press Releases

- Banner Advertising (as long as part of a complete strategy with other forms or marketing)

Focus on 1 or 2 at a time until you become proficient at generating at least 200-300 leads a week to your site. Then move to the next one or two until you master those.

A word to the wise, it is not easy to market online and there will be a learning curve, so buckle down and stick to it. Once you can master 2-3 of these techniques, your traffic will flow steadily. Focus on content, focus on diversity and focus on identifying who your target audience is and market with their needs in mind. Be the ball Danny! Be the ball!

As a marketer, your job is to get people to your site by crafting the ultimate marketing plan. Then it is up to the sales person to convert those customers once they get there. Best-case scenario, you will not have to wear both hats!

Good luck designing your mastermind online marketing strategy!