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Posts Tagged ‘Development’

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Some businesses just don’t get the message. Training is the difference between success and failure. If your staff aren’t trained as well as your competitors, you’re in trouble. More to the point, your business simply can’t perform at its best, which means that lack of training is directly costing you money. Particularly important is customer service training, which is your primary interface with your market. Get that wrong, and there is no business.

Evaluating your training program

Getting training is only part of the story. To be sure you’ve got a good training program, you need to set standards:

• The training must be effective.

• It must deliver measurable results.

• There should be obvious benefits to the business shown in operational terms, like sales and efficiencies.

• Operational capabilities should also show clear improvements in productivity and technical capacities.

Training is like education for your business. The better your skills base, the more business you can do. This is particularly important in businesses with a technical service base, like service desk training where your business is often literally defined by your skills and knowledge bases.

If your training program isn’t delivering, you’ll be able to spot the problems easily:

• Staff retention will be lousy. Training is an incentive to staff, and if training isn’t valuable in career terms, it’s not going to retain staff or staff interest. Worse, it may mean that the training program isn’t offering anything of career value, which is a true sign of a program that’s past its use-by date.

• Productivity can either be stagnant or minimally improved. This may be a result of a slowdown in business or economic conditions, but it can also mean that the customer base is static, and no new business is being generated.

• Efficiencies aren’t affected. Training produces measurable efficiency improvements. Reports should show clear improvements in processing times and volumes.

• Operational reports don’t show a noticeable benefit. This is actually quite unusual with modern training techniques. It means that the training hasn’t affected the business operational areas. Again, this may be a result of other factors, but if you’re doing a combination sales and customer service training program, the business is facing a clear need for improvements.

Making a decision about your training needs

he big issues boil down to some simple choices-

• Upgrade your training or not?

• Redefine your training needs?

• Reevaluate your technical capacity?

If you’re also looking at business development and expanding your business, training can help directly. Growing a business also means growing your in-house skills. Professional trainers can provide good working options for developing your skills base to match your business requirements, literally step by step from development to implementation.

The future of your business devolves on the abilities of your staff. Training is the best way to systematically grow your business and enhance your business capabilities in the market. The choice is yours, but it’s not a difficult one.

You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website.

Keep in mind that that social networking is a marketing tool and it is only effective when used properly to promote your business.

The key question for a business is “How is social media harnessed to generate real revenue and customers?” In today’s digitally connected society your customers regardless of their age, gender or economic status will be active on social networking sites.

Here are some of the latest usage statistics on social media use that will make a business take notice:

68% of small businesses will increase their social networking marketing efforts in the next year
56% of Twitter users say they use the micro blogging site for business or work related purposes
Over 40% of people have become ‘friends’ with or ‘like’ a brand/company on Facebook or MySpace
20% of tweets are about business products
46% of Facebook users say they would talk about or recommend a product on Facebook
44% of Twitter users have recommended a product
Social media played a major role in holiday shopping – 28% of shoppers say social media has influenced their purchases

On the Facebook site alone:

More than 400 million active users
50% of active users log on to Facebook in any given day
Average user has 130 friends
People spend over 500 billion minutes per month on Facebook
There are over 160 million pages, groups and events that people interact with
Average user is connected to 60 pages, groups and events
Average user creates 70 pieces of content each month
Males and females almost equally use social sites (47% vs. 53%)
61% of Facebook users are middle aged or older, with the average age being 37
18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

The participation of your business in social networking should be self-evident, however, many businesses will go on to set-up social media sites and make no effort to participate and engage in the groups that their potential customers use.

To be successful in using social networking your business must find out where your potential customers spend time on these sites so that you can engage with them where they prefer and not where you prefer or are comfortable with. Participation and engagement with their social networks will form a platform from which to build relationships with communities of interest. This in turn will provide a new customer acquisition channel using the share and like capabilities of the social networking world. This “sharing” is the equivalent of word of mouth in traditional marketing.

Here are the 7 Business Development Marketing Tips for using Social Media:

1. Go where your customers are and not where you are comfortable

To find your customers on social networking sites consider the following:

Conduct a survey among your customers or potential customers.
Analyse and monitor traffic on social sites to discover how and where customers are sharing information about your business and your competitors.
Review marketing research or statistical information on the usage and demographics of the different social media sites.
2. Engage and interact

Social-media engagement is a conversation and your participation in the social network groups and communities is core to building relationships. Your value as a participant is judged by the value that you provide to the community as a whole. You can achieve this by freely sharing relevant, interesting and useful information

3. Research your competitors’ activities

You need to gather competitive information that can help your efforts. Conduct a competitive analysis of your top five competitors’ use of social media for the following:

The social networking sites that they actively participate
The type of content they publish
The number and type of followers, fans and views
The products, programs or events promoted
4. Release offers and programs that are exclusive to your social networking channels

You must give importance to your social media with exclusive offers for these promotional channels. This will entice potential customers to share with their networks the offer that is not available from other marketing channels.

As an example, provide offer an exclusive offer for your social media channel, such as discount coupon or voucher.

5. Social media participation requires authenticity and transparency

The words “authenticity” and “transparency” are a bit overused today, however, these are cornerstones to be successful with social networking. Be a real human being in your interactions. This is the foundation to build trust and connections with real people on social media groups and networks.

6. Look for value opportunities in selling through social networking

Take the opportunity to leverage social media in selling your products and/or services by offering relevant items that are of value to your followers. Make it easy for them to make the purchase from these social media channels.

7. Always test and refine based on results generated

Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You must make the effort to test, gather results and analyse how it can be improved before launching the program to the entire channel.

Apply these 7 Marketing Tips for using Social Media to give you the foundation for success building and growing your business using these communication channels.

Patrick Zuluaga has more than 20 years experience in marketing and business development ro

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Human aspirations for self-motivation and personal development

Every human being irrespective of sex, age, occupation, race, and language feel the necessity to do something for their personal development. They discuss with their friends, relatives, and colleagues about “ways to motivate yourself “techniques. A large number of them buy “self help improvement and motivational “books.  The reason is everyone is searching for ways and means to uplift oneself from one level of existence to another next level of better existence.

Motivational and inspirational books – Will they help us?

You might tend to ask,  Will all these “motivational and inspirational “ books available out in the market will help me to convert my life into a positive life? One answer is “yes” and another answer is “no”.  Motivating yourself does not mean simply buying a book, reading it and putting it aside.  Many people who buy self-help improvement books simply read them fastly and put them aside and than they will complain, it was a waste of money.  It is quite natural that the book they have bought has not helped them. Mere possession of any number of books will never help anybody to accomplish anything.  It is the assimilation of ideas and putting them into practice with your whole heart and mind, which will really help them to accomplish whatever they wanted to accomplish.  Books are nothing but storehouse of knowledge, and unless you study books with concentration, understand what the author is teaching, and put it into practice assiduously you cannot dream about enjoying any benefits because of possessing the book. If merely possessing a book will make you successful than librarians will be the most successful persons on this earth.  Once you buy a book allot  a particular time of the day for the study of the book, if you had studied the book for fifteen minutes than please over what you have studied for another fifteen minutes.   Than make it a point that you are conscientiously putting into practice what you have learnt.  No delays in putting into practice what you have learnt.  If you think I will start practicing from tomorrow, I assure you will be never practicing.  It is instant action, which you need. Preparing a goal setting worksheet will be a great help in this matter.  Continuous practice will help you to sustain positive thoughts, which will help you to become a winner.

Conclusion

Out in the market a large number of self-help books are available.  You can easily buy them are you can borrow them from a library, but they will not be of any benefit if you are not bothered to put into practice what you studied in the book.  So once again I am telling you, please put into practice what you have learnt from the book into your day-to-day living and very soon, you will realize that you are blossoming into a new person, a more successful person.