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Tips for your Email Marketing Campaign

Email Marketing Campaign is the toughest as well as the simplest form of marketing. If we say that carrying out an email marketing campaign is the easiest form of marketing, why is there a sharp contrast between the two words in the first two lines? Carrying out an Email Marketing Campaign is the simplest form of marketing. Email Marketing is easy to operate and send mails but then every art has its nuances.

Email Marketing Campaign is a marketing tool which has to be used effectively. If used in the wrong way, your email marketing campaign can detrimental for your business. To make it more successful, you have to be aware of certain factors like what is a spam mail and also have a few more tricks up your sleeves to convert all those mails that you send into real business.

Here are a few of those tips:

Say no to database mailing lists which are detrimental to your email marketing campaign.
Opt-in – perhaps the most basic tip that would give you a trouble free experience in your email marketing campaign. Opt-in lists where users accept receiving emails sure define your target.
Use the name of the recipient to address him.
A boring mail is an immediate spam but if you can create interesting content, subject line and design, your email marketing campaign can be assured of success. Hence, short and sweet messages which are interesting will do the trick.
Attachments are an aversion which eat up space and make it difficult to be opened.
Place opt out option at the right place which makes your email marketing campaign a more sophisticated one.
No broken links and all links in your email should work.
HTML mails can help at times in your email marketing campaign even though its space consumption is a thing that annoys users.

Take all these tips and launch your email marketing campaign to taste that elusive success.

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Email marketing is not a new concept now. Big, established brick and mortar businesses too have put their feet firm into this channel. Due to this, it is not very easy for small and mid-sized businesses to compete and move ahead of their bigger competitors.

The best thing about email marketing is that it is affordable. It doesn’t require much investment and hence upcoming business too can give it a try without fear. There are some important things about email marketing which a beginner should be aware of and experienced should keep practicing and following it. These are:

Sign up and Welcome email

When a visitor comes to your website and shows interest in your products and services by signing up, it is an email marketing etiquette to send a ‘Thank you and Welcome Email to him. Always mention your reverse address and opt out link in your email. You emails without an unsubscribe link is an intrusion without apologizing. Secondly, email frequency and the content need your close attention. In the very first mail that is the ‘Welcome mail’, clearly mention how frequently will you be sending the mails, 10 days, every fortnight, monthly, etc. Mention, also in the ‘Welcome Email’ about how frequently (say one in 15 days) you will send and the subject/topic of the future emails.

Opt-in list

Running a campaign with a poor list, with stale contacts is like inviting ISPs to block you as a spammer. Sending unsolicited mails to people who have not given you their permission to do so is against CAN-SPAM Act, 2003 and your shouldn’t practice it.

Blacklist

ISPs and ESPs are very strict and ensure their clients are well-protected from getting spam mails. For this they install filters that block emails that are suspicious, don’t comply with their rules, and are not authenticated, etc. All such names, ip addresses, and domain are recorded under ‘Black List’. Once your name gets blacklisted you cannot send emails to your target audience till your name is removed from the list. This might take more than 3 months. Hence it is always advisable to send mails to opt-in lists only.

Email deliverability

With spammers finding all the notorious ways to enter to inbox, ISPs and ESPs raise their safety measures bar high and strong. However, the worst victims are those marketers who send emails to opt-in list but get suspected as false positives due to objectionable terms, phrases or other attributes. This abstain their genuine messages to reach to the target audience. Email deliverability is one thing that every marketer is struggling to improve. As a marketer you should:

Understand CAN-SPAM Act, 2003 for email marketing guidelines.

Authenticate your brand name and ip address by providing all the necessary details like nature of business, nature of messages you are going to send, and email marketing practices you are adopting.

Avoid spammy words that trigger the spam filters installed by ISPs and ESPs and your recipient’s mind.

Request email recipients to add your name and email address to their address book.

Other important things are list segmentation, tracking your email campaigns, etc. All these and more will be discussed in the next article.

Email marketing offers online marketers a viable source of marketing and communication medium. It helps drive different marketing campaigns bringing in the potential customers along with their names and email addresses. It is essentially the conveyance of communications to prospect customers till the time they return to make another purchase.

Email marketing provides the mechanism by which you will turn potential customers into qualified customers. This is because customer retention goes hand in hand with email marketing. What then constitutes the power of email marketing? You will appreciate it once you have clearly understood it.

(1) Email marketing is very easy to apply

Email marketing programs are aplenty. They cater to the main task of building relationships with your customers. With extreme ease of use and without the need for you to be technically inclined, it provides you with the opportunity to proceed with the completion of your full and smooth management of your marketing campaigns. It is the power of email marketing that makes this process so easy, especially when the simple email is characteristically fast and instant.

(2) Email marketing provides complete interactivity

The email puts you into real-time; interaction and customer feedback are all in real-time mode. Email marketing makes easy the process of monitoring and tracking each email that reaches and sits in your mail box. With email marketing,you are empowered to understand the buying behavior of your customers easily. You will be able to fine-tune your marketing strategy, and direct your goal towards gradually building up precious customer loyalty.

(3) Email marketing is simple and affordable

The email is admired for its inherent simplicity. Email marketing is certainly inexpensive. You will be able to re-assign your savings for other projects on hand. Email marketing programs can thus be devised with special attention to the goal of achieving more conversions. This inexpensiveness factor contributes to the power of email marketing, making it more attractive to apply as a marketing and communication tool.

(4) Email marketing represents a valuable source of information

Through email marketing, customers are able to receive only relevant and useful information, something that they may be searching for. Information transmitted through the email is always unique. Both of the message and dialogue should be specially created for the benefit of customers. It is the power of email marketing that makes it possible to provide the best of both efficient as well as unique services to customers, and in the process, reassuring them that they have good listeners on the other end.

(5) Email marketing makes monitoring of results easy

Email marketing programs can be easily tracked for their results. Different emails sent will produce different results. Certain headlines may be captivating, but outcome may not be favorable, even if created and supported with various bonuses. Results may differ. The ability-to-track feature of the email makes it so easy to enable results for email marketing programs to be monitored, and to provide for changes so as to competently fulfill the objective of increasing future clicks and conversions.

In conclusion, email marketing is undeniably another potent marketing tool. Online marketing has never been much easier. That said, you will need to embrace the power of email marketing. Only thus will you be able to bring your marketing campaign up another level.