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Get back out your pen and paper you used to take notes from Part 1 of online marketing strategies for small businesses.  Today we’re going to cover the same Basics of Getting Clear, Inform & Educate and Follow up.

Today, however, we’re going to jump into the How-To of each of these topics and how it relates to your business.

So shut the door, turn the TV off and let’s get started…online marketing strategies for small businesses that you can begin to use TODAY

Getting Clear:  You now understand that not everyone with a pulse is your target market.  To make it even clearer, I’m going to help you determine who your market is and how to effectively reach them.

Let’s use Dentistry as an example.  And even more specific, let’s use implant dentistry.  While we’re at it, let’s use implant dentistry in Boise, ID.

The first thing you’re going to want to do is Keyword Research.  Keywords are the words or phrases your potential customer is going to type into the search engines (Google, Yahoo, Bing).

You’re going to use Google’s free keyword tool to determine what gets searched and where you need to spend your marketing time.

After some basic research, we find that the term “implant dentistry Boise, ID” is WIDE open.

There is virtually NO competition for that specific Keyword Phrase.  Not only did we learn that there is no competition, but Google has given an additional 199 relevant keywords.

This means, according to Google, there are an additional 199 keywords that are relevant to “implant dentistry Boise, ID”

Looks like you would have PLENTY of material for your marketing efforts.

Inform & Educate:  Now remember from Part 1, we’re not trying to sell your prospects yet.  We just want to make sure your prospect is informed.

So, how are you supposed to inform your prospect?

That’s the easy part.  You’ve already found 200 relevant keywords to talk about.  Let’s choose one and go with it…“Dental Implants vs Bridges”

After your research you have found that “Dental Implants vs Bridges” is searched almost 2,000 times every month.  And, of the nearly 600,000 search results, there are less than 5,000 of those search results that are optimized for this keyword.

All of that equals AWESOME.

So where to from here?  Write an article that is specifically about “Dental Implants vs Bridges”

Considering if you are a dentist, you should have a GREAT understanding of this topic.  Remember, this is an informative article.  And, it’s best to keep your article to around 500 words.

Make sure you use your keyword 3-5 times throughout your article.

Insert a link into your article that takes your prospect DIRECTLY to a page of your website that talks about “Dental Implants & Bridges”

You are going to take that article and distribute it to multiple different Article Directories such as Ezinearticles.com and Articlesbase.com.

To further saturate that particular keyword, you can also do a video with the exact same content from your article.  You can also turn the content into a blog post.

Once your prospect is on your website, you will offer them more detailed information about what they are looking for.  This is done by them “opting in” to receive more information.

As soon as your prospect has opted in, Congratulations, you just generated your own lead!

But wait a second, we don’t stop there….

Follow Up:  Face it; more than 90% of your business is going to be done through follow up.

It’s a good thing for you that you have your prospects name, email address and possibly a phone number.

With services like Aweber and Constant Contact, you can always be in touch with your list of prospects.

In fact, you can have your follow up messages set up to go out on specific dates and times that say your specific message.

So, everyone who is on your prospects list will receive the right MESSAGE at the right TIME.

It’s like you being able to do multiple consultations all at once.  This, my friend, is true leverage!

I’m sure your beginning to see the power available to you.  This is just a quick taste of some basic online marketing strategies for small businesses.  Make it a point for you to develop and distribute 2-3 new pieces of content each week.  After you’ve done this for 60 days, you will dramatically increase the amount of views your business gets.

Oh, I almost forgot to mention something…THIS IS ALL FREE!!

Sure, you may have spent some time to create the content.  And heck, you could even have an assistant produce the content.  But other than that, articles, videos, blogs and such cost NO money.

So get out there you small business owner.  Today is the day and NOW is the time.  Don’t bunker down and do nothing, stand up and be heard.

Basically the online home business work is simple. You learn to promote the internet business and you will not even need a site or blog. And this is a skill, which you can always transfer into new businesses.

But what about the quality of your business ideas? The home business work competition will be solved between the know how levels of the competing marketers, not between the amount of material, they produce. If you read the work at home business reviews you will certainly agree.

Do You Have A Clear Idea For Your Business Work?

The main target of every business is to be able to stand out from the crowd. It is a waste of time to offer the same as thousands of others do, there is just no personality. So what makes you special? What is your expertise?

Even with the smartest promotional tricks, it is not possible to reach the success, if the ability to offer unique benefits is lacking. If you wait that I can give you these secrets, you are wrong, that is the privilege of yours only. So I go to the promotional techniques and tools.

1. Study, Study And Study.

As said many times to do the home business work online, the know how is needed. You have to study a lot even after you have found out a special area for yourself, like the article marketing. The Internet marketing just includes a lot of details, which you have to master. Knowing the latest details help you to make the work more efficient. For instance the search engines publish new algorithms quite often and if you will follow the old ones, your ranking power will decrease.

2. Automate Your Home Business Work.

Most home business opportunities are one man operations, and this means that the resources of the marketer are limited. What you can do to solve this problem and bottleneck? You can use effective tools and you can outsource parts of the business.

Let us take another example.When you are in the process to select an affiliate program, for instance, you can pick the one, which will pay residual income and uses the multilevel marketing system, meaning that you can earn from the affiliates of your affiliates

The conclusion: it is the quality and only the quality, which will determine how your business work brings results. The high quality needs, that you study a lot and will follow, what the marketing forums are talking and what the main marketers are doing.

Along with your business plan, your small business marketing plan is one of the most important long-term plans you’ll make for your small business. Some small business owners choose to ignore that advice, instead preferring to fly by the seat of their pants, so to speak, to “wing it.” While some of those small business owners are successful, they’re not nearly as successful as they could be had they laid out a well-defined small business marketing plan. Brandt Stohr advises business owners to create a well laid out marketing plan

Small business marketing strategy step 1: Know your market

The first step Brandt Stohr advises in developing a successful small business marketing strategy is to make sure that you have a really solid handle on your target market. Ask yourself: Who are my customers? Once you’ve identified who they are, ask yourself: What are my customers’ problems? What are their dreams and aspirations? The surest way to answer those questions, of course, is to ask your customers themselves. Even if you can’t afford to hire a small business marketing firm that will conduct focus group tests for you, you can do your own simple survey by hitting the streets and talking to those people you plan to sell to (and make contacts at the same time!). You’d be surprised how powerful that simple task is yet how few businesses do it. Brandt Stohr advises to find a starving market first and then feed it!

Small business marketing strategy step 2: Know yourself

The second step in developing your small business marketing strategy is to get to know yourself (your business), once you’ve gotten to know your customers. Ask yourself: What does my business do? How is my business different than my competitors’? How does my business help solve my customers’ problems or help them achieve their dreams? Brandt Stohr advises answering these questions will help you to define your unique selling proposition – those aspects that set you apart from your competitors.

That unique selling proposition should become your brand – your business’s identity. Your brand is what will pervade all of your marketing materials and what your customers will use to identify you. Brandt Stohr advises his clients on the importance of diligently developing your brand as part of a successful small business marketing strategy can’t be overstated.

Small business marketing strategy step 3: Analyze your competitors’ small business marketing strategies

Once you’ve developed your brand – that unique identity that tells your customers who you are and how you’re different – you can begin thinking about how you’re going to actually market your business. First, look at your competitors’ small business marketing strategies. Are there obvious gaps that you could fill (and thereby stand out among the competition)? For example, if you see that none of your competitors have websites, you could stand out with a small business marketing strategy online.

Wherever you market your business, it must be where your customers are. For example, small business marketing online will be a waste if none of your potential customers use the Internet. Likewise, you may think that writing a monthly column in your local newspaper would be a great way to advertise your services and establish yourself as an expert; but if none of your potential customers read that paper, that small business marketing strategy will fail. Brandt Stohr teaches his clients to get to completely know your clients lifestyles, hobbies, habits, attitudes intimately.

At this point, your small business marketing strategy will not only be defined by where your customers are and what your competitors are doing, but it will also depend on your small business marketing budget. A full-page spread in a national magazine may be the best way to reach your target audience, but if you can’t afford to shell out tens of thousands of dollars, it’s not the small business marketing strategy for you.

Wherever your small business marketing plan takes you, the careful development of your small business marketing strategy – by knowing your market, knowing your business, and analyzing your competitors’ strategies – will be a critical determinant of your long-term business success.

If you’re a student and you need some extra money, there are actually ways on how to make money without sacrificing your time from school or leisure. Instead of taking part time work tutoring other people or taking jobs watching over other people’s kids or pets, you can actually do that by just staying within the comforts of your home. With that, you don’t have to spend extra for transportation fare or just energy moving around. All you need is your computer and an Internet connection and then you’re set.

If you have a knack for selling, then websites like Ebay, Amazon or other similar ones are just the thing for you. Find something from your closet or anywhere that’s still in mint condition and may seem worth a certain price. You can post an ad online and see people bid for it. Many, at present, resort to online shopping rather than going out of their way to malls. It’s a great way to earn money and simultaneously, removing clutter from your home; only this way, you get paid for fixing your room. Isn’t it great?

Another solution is through writing articles. If you’re more of the paper and pen type, then it’s best if you start from there. There are actually websites that offer free blogging service. You can actually use this to earn money. It doesn’t take too much time and you’ll be working at your own work station. If you research on how to make money using blogging, you’ll get tones of money. So, what are you waiting for? Start browsing for resources!