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Large and small companies across the globe resolve to include search engine marketing as part of their strategic business plan for 2009, and turn to the expertise of South Florida SEO agency SEO.cc to get them on track.

South Florida, USA – January, 05, 2009 – Companies across the globe are adopting search engine Internet marketing as part of their tactical business plan for 2009, and are using the custom services of SEO.cc to ensure a high return on investment. Since 2005, SEO.cc agency has been maintaining their reputation as one of the most experienced SEO online marketing businesses throughout the South Florida area, and has recently taken a leap into the global market. Now, with the demand for experienced search engine marketing at its highest, SEO.cc is helping businesses on a local and global level to increase their Internet visibility.

In 2008, the business world watched as Internet marketing quickly became a necessary tool for nearly every company to keep in their marketing arsenal. Heading into the New Year, commerce on the Internet is thriving more than ever, and perceptive companies are incorporating search engine marketing in their 2009 budget. Because of the need for online marketing, companies like SEO.cc are seeing lofty requests for their services and knowledge. South Florida SEO agency SEO.cc began to see results using Internet marketing as early as 2005. With the skilled use of Sponsored Search Marketing, they successfully reached target markets and watched the return on investment of their clients climb. The online marketing SEO agency now incorporates a broad scale of Internet marketing techniques specific to each client and their needs.

Zach Hoffman, CEO of SEO.cc, states, “Search engine marketing is more vital than ever to the livelihood of a South Florida business. The Internet is becoming one of the fastest growing areas of marketing, and there are many different ways of doing it. Search engine optimization, pay-per-click, social media, optimized press releases, and optimized videos are just a few of the proven ways to increase return on investment. 2009 is a major year for Internet marketing, and it’s not too late for a business to include it in their 2009 budget. At SEO.cc we can provide the best services and education for companies looking to do so.”

Social media outlets, blogs, and other optimization target a specific consumer who is more likely to be wholly involved in the macro-presence of a specific business. Zach Hoffman explains, “By optimizing for top search engine position, you’re automatically gaining visibility, reputation, and credibility for your business. Consumers are drawn to websites with those three qualities on the Web, and a South Florida business can quickly build their customer base without spending their entire annual budget in the first quarter.”

As evident in 2008, people are finding what they want via search engines such as Google, Yahoo and MSN, and will continue to do so in 2009. The vast industry of Internet marketing is only gaining momentum, and companies like SEO.cc are ahead of the trend. Information on services and education from the South Florida SEO agency SEO.cc can be found at SEO.cc.

About SEO.cc

SEO.cc has been well ahead of the online marketing trend since 2005, and has been supporting the South Florida and international business community by substantially increasing their Internet visibility. Based out of Fort Lauderdale, the SEO online marketing agency employs custom multifaceted Internet marketing solutions to increase the ROI for their clients.

The team of SEO.cc includes valuable members with extensive backgrounds in finance, online marketing, economic trends, budgets, and traditional marketing. Contact them for information on how to incorporate search engine marketing into your 2009 budget.

What is consistently rated as one of the most effective small business target marketing strategies? Without a doubt it is the Joint Venture (JV), also known as a strategic alliance. Target, or niche marketing means that you are marketing directly to the prospect most likely to buy your product or service. Your JV strategy can be the ultimate form of target marketing since you are using the targeted customer and prospect list of another business owner.

The JV and strategic alliance are so popular and profitable because they leverage the assets (customer list, goodwill, relationship, etc.) your partner has developed with their client and prospect base. Nearly all potential buyers (business and consumer) prefer to do business with a company, firm or practice for which they have a degree of trust.

Marketing legend Dan Kennedy likes to say that we are all walking around holding an umbilical cord saying “plug me in and tell me what to do.” Whether you are looking for a place to buy a hot dog,tobuy a yacht, or looking for a brain surgeon or a new church in your community, you are looking for someone to recommend where you should go to obtain the product, service or advice.

Don’t confuse the JV with referrals. Referrals are great for new business and are an effective small business target marketing strategy but generally are given only one or two at a time. Referrals can also dry up if you are not diligent about keeping in touch with your clients and letting them know how much you appreciate and value their business.

JV’s can be as simple as selecting a retail partner and issuing a joint coupon to one another’s client base. They can also be very complex, multi-million dollar deals between large companies. American Express is an example of a very large and sophisticated company that partners with several other large businesses to leverage the client lists of both firms. If you have one of their cards, you have received numerous calls and mailers from them endorsing their JV partners. The partners get the implied endorsement of a blue chip company like Amex and Amex gets increased card purchases as you use the card to buy the recommended partners products.

Now that you’ve decided to add the JV to your small business marketing tools, where do you start? You start by profiling the characteristics of your ideal client. What else do they buy and where do they buy it? For example, Paul Flood Marketing, which is my company, implements a unique and non-traditional marketing system in small businesses and I guarantee profit increases of 25% or more in as little as 90 days. As the old saying goes, “Fish where the fish are,” so I have partnered with other small business consultants, primarily CPA’s and small business attorneys, who have endorsed my services to their clients.

If I had tried to contact many of these business owners cold, I would have probably been turned away but the endorsement of my trusted partners established trust. This trust is what you will leverage with your alliance partners.

Armed with the list of potential partners, you formulate your contact strategy. You could try writing letters but I am a strong believer in just picking up the phone and saying to the owner, “Hi, I am a local business owner and I have an idea that could help us both dramatically increase our sales and profits and I’d like to talk with you about it. Do you have a minute so I can explain the concept?

Great, if makes sense for us to talk in more depth, we can arrange a time to get together.” The thing I like about the phone is that I can immediately get a feel about the business and the person in just a couple of minutes.

When you first meet, you will most likely need to explain how the Joint Venture small business target marketing strategy works and how it will benefit both of your businesses. Most small business owners are only familiar with traditional marketing or networking so it may take a bit of explaining to get the concept across.

The most common objection you will encounter is the trust factor so bring testimonials and samples of your product, service, practice or whatever you are selling to the meeting. You need to show why the other business owner person know they can trust you and your business? People are naturally wary (as they should be) about referring others to their clients because their reputation is on the line, as is yours.

Always conduct due diligence. Be sure you speak with some of their clients to confirm their claims about quality products and service. If you feel uncomfortable at the beginning, bow out of the relationship gracefully. Ther’s no sense in adding aggragvation to your life!

The other objection is the confidentiality of av client list, but that is easily overcome by offering to mail your endorsement of your partner to your list and they mail their endorsement of you to their list. What if you don’t have a list? You pay to mail your letter to their client list and you may also want to pay them commissions for sales you get as a result of the mailing. There are some professions that are prevented from paying or receiving finder’s fees so if this applies to you, you need to investigate alternatives.

What is the simplest JV strategy? Each partner mails an endorsement of the other’s business to their list with a description of the benefits of doing business with them and why they are recommending one another. It’s that simple. The key to success of the JV as your small business target marketing strategy is that you and your partners must be proactive in promoting one another and in managing the relationship. As the person who originated the partnership, take control and action to make it happen. If you have a partner who isn’t committed, drop them and find another.

When you are actively using the JV as a small business marketing tool, you will be amazed at the results you can achieve in a relatively short period of time. Of course, as with any other business strategy, there are experts like myself who can be delivering profits while you are attempting to find your first partner. The key is to make the decision to make it happen, to leverage your contacts and your list and get started!

Copyright (c) 2008 Paul Flood Marketing, LLC