Posts Tagged ‘Marketers’

  • Page 1 of 2
  • 1
  • 2
  • >

Email marketing Best Practices that are Commonly Ignored by Email Marketers ? Lyris

The Ten Most-Ignored Email Best Practices

Over the last several years email has become one of the most preferred marketing tools and publishing channels. Every email marketing program follows a set of best practices. Some of these include signing up new subscribers and optimization of the email message for the best possible view.

Lyris, leaders in email marketing solutions, conducted an audit of 203 commercial email messages and found that few email marketers are using all the possible best practices in their email marketing programs. This meant that they were not getting the maximum from their email marketing efforts.

During the course of our audit, we divided senders into six market segments: publishers, retailers, travel, financial services, business services and consumer services. We found that some segments had adapted to using email best practice more so than other segments.

The Ten Most-Ignored Email Best Practices

1. Subscription-administration center in each email message Percentage Rate of users: 17.7 %
Subscription-administration is an important component of your email message that helps to keep you connected to your email newsletter subscriber and ensures that your mails are not flagged as unsolicited email.
Tips: Somewhere in your site, you should provide an email address to unsubscribe followed by an unsubscribe link. You should also furnish a link to your privacy page, along with your reference page. Always include your contact information that states your street address, phone number and email address.

2. Site search function Percentage Rate of users: 17.7 %
Tip: By providing a site search function within your email message, you will allow users to search through your site for anything from products, past article archives, company information, or any useful information that they may be seeking. This helps the subscriber to search without having to go to the main site and follow through with the search.

3. Forward to a friend link Percentage Rate of users: 25.1%
Tip: Providing a link to forward your email messages on to friends of the same interest, is far more efficient than just adding a line somewhere in the body of the email requesting that they forward the email. The best thing about using a link is that it is sent through your server, allowing you to track all those who forward your messages. It will calculate how often your emails are forwarded, and what actions are resulting from the forwarding link. By providing this link, it also eliminates any sending errors that may arise when recipients try to simply forward the mail through their email client.

4. Subscriber Link Percentage Rate of users: 27.1%
Tip: Offering a subscription link in your email newsletter allows all readers who had it forwarded from a friend to sign up. This subscriber link eliminates searching the site for instructions. By saving the email reader time, you may just score one more subscriber if it’s fast and efficient.

5. Add-to-safe-senders-list request Percentage rate of users: 35%
Tip: Making sure you are added to the approved or safe senders list keeps your emails from being blocked or targeted on a black list. Providing a safe senders list request will enable email readers to add you to their white-list, with convenience.

6. Web Version Link Percentage rate of users: 37.4
Tip: By providing a web version link, it allows email clients to view your email message in their web browser instead of a preview pane. Many have either blocked images or don’t support HTML messages.

7. Telephone contact number provided Percentage rate of users: 40.4%
Tip: If your reader or client wants to directly contact you, a contact number is imperative. Without one, you may just lose a sale, or prospective client. Many times users feel that email is less social than direct contact. By providing all contact information, you are providing that extra step for them, by cutting out the frustration that email often causes. No more hunting your web site in frustration trying to find your contact information, it will be right there at their disposal.

8. Displaying the recipient’s email address Percentage rate of users: 43.8
Tip: Having credibility is one of the biggest challenges of sending and receiving email messages. To take the fear away that your email is not credible, you should always help the reader that may have duplicate copies sent to them by displaying their email address so that they may determine what email address they wish to unsubscribe from your mailing list. Many times they will have different emails for different uses, and will get your email to each and every email listed.

9. Navigation links within the email directed to the web site Percentage rate of users: 48.3 %
Tip: Providing navigation links at the top of the email newsletters will strengthen your relationship with your readers. Using links in the newsletter with multiple sections or articles help your subscribers navigate more effectively. Having multiple site links let your readers see different portions of your web site that they would normally miss or not see at all. Having these navigation links adds value to your website as well.

10. Email address provided for feedback or contact purposes Percentage rate of users: 53.2%
Tip: Implementing an email contact gives your subscribers a fast and easy way to contact you. Subscribers often have questions they need answered in a timely manner, and having an email contact gives them the security to know that if a problem arises it will be resolved soon. Most email marketers add only an email address rather than a phone number. Every email marketer should implement this email marketing best practice for no other reason than to build character and rapport for a lasting relationship.

Read the rest of this entry »

Offline Gold for Online Marketers – How to Sell your Online Marketing Skills

During the new year holidays, I stumbled upon an interesting post written by Andrew Cavanagh in the Warrior Forum. The post is about how to make money by selling your online marketing skills to businesses right in you local city. This post went completely insane with thousands of views almost immediately and all kinds of positive comments.

Andrew who has over 25 years of experience in developing small businesses also written a 50-page report called "Offline Gold For Online Marketers". and sales. When I saw his new report, I grabbed it immediately not because of its introductory low price ($19.99) but the idea of selling our online marketing skills or services offline.

Read the rest of this entry »

The Importance of Self Motivation for Online Marketers

There is no greater asset online marketers can have than self motivation, NONE! Working online is typically reduced to a team of one for most online entrepreneurs due to the size of their business or budgets or both. As a result entrepreneurs learn to wear many different hats and also come to realize that to be successful they will have to be motivated and learn to stay that way.

Here are 3 main reasons why your success online will be highly dependent upon your ability to motivate yourself possibly like you have never done before.

Addressing 'Normal' Business Functions

Congratulations that you are working for yourself and are now finally on your own. Oh by the way since you are now on your own if it is not done by you it will not get done.

Online marketers with any amount of experience know that EVERY aspect of the business is monitored and maintained by them. Delegation is NOT an option in many small online businesses. Therefore it is important to be able to motivate yourself on a continual basis or the work will simply not get done.

Putting in 'Required Overtime'

As is the case in many businesses problems or other 'unexpected' occurrences tend to happen. This often throws off you carefully planned schedule which results in you investing more time than anticipated in your work. Having the willingness to work these longer hours will require you to be motivated enough to do so. Are you? Remember there will not be a team of support there to 'cheer' you on or encourage you. In fact there will be many times that personal sacrifices will have to be made by you in order to have the time to invest in your business.

Digging Deeper to Maintain 'Edge'

Routine business 'maintenance is not enough when working online. The need to take the 'extra' step in following trends and acting upon new opportunities is required. If you do not do it who will? This also will likely involve additional time spent by you on the business.

When working online if you are not willing to keep tabs on trends or to adapt quickly or often to change you will lose your competitive edge.

Self motivation is the single most important asset online marketers can have when working on the internet. Having the ability to motivate yourself will be required to perform even the easiest functions of your business. Online entrepreneurs realize that without somebody to tell you what to do you will need to not only figure it out on your own but also do it as well. The great part about working online is the independence you have. However this independence calls for you to be motivated even at times when you may lack enthusiasm or drive. Your success will depend upon that! This message is not to discourage you but rather to serve as a 'wake up' call to remind you that 'financial independence' will require some sacrifice and discipline.

Read the rest of this entry »

5 Ways Online Marketers Waste Time

Here's a challenge for you: For the next week document what you do online and how much time you spend doing it. The outcome may surprise you. The fact is that many online marketers fritter away more time online than they spend working on their businesses.

It's tempting. It's time consuming. It's like tossing money to the wind.

If you're not as productive as you'd like to be, take a step back and get very honest about how you're spending and/or wasting your time. Let's talk about some major time wasters and how you can stop stalling and start doing more:

* Checking e-mail. Many of us spend far too much time getting distracted by mail. Do you find that you go back and forth between "real" work and e-mail? If so, carve out a specific time each day to read and respond to important messages. Unsubscribe to junk e-mail so you won't have to wade through it. If all else fails, log-out of your account to avoid the lure.

* Browsing websites. This is a real temptation for many of us. If you must do research, you can always delegate someone else to do the legwork for you and narrow down the search so you can focus on making money. Then you can spend your time doing more productive tasks.

* Doing something you're not good at. How many of us have said something like this: "If I can just learn web design, I can save tons of money by doing it myself." Right? WRONG. One of the biggest mistakes that online marketers make is trying to do it all. The time you're wasting stumbling through a project is time that you could be using for making money doing something you actually know how to do. Delegate the work or hire someone to do it. The longer you halt your progress with uneventful work, the longer it will take to earn some serious cash.

* Instant Messaging. Yes, it's quick, convenient, and at the tip of your fingers, but it's also the biggest waste of your time...and addictive. Here's where you may have to break your addiction and just pick up the phone. You can get straight to the point without lag time, and then you can get back to the business at hand.

* Online shopping. I know. I know. You can justify online shopping because you've just run out of staples. However, how many of us actually jump online, buy what we need, and get back to work five minutes later? This is another task you can delegate to someone else or schedule for a specific time each week. It's too easy to get pulled into the virtual shopping aisles, start shopping for other occasions, and neglect work for awhile.

With so many temptations on the Internet, it's no wonder that many CEOs spend an average of only 38-48 minutes a day doing productive work. The Internet-although the greatest source of the online marketer's income-can also be the biggest detriment to earning money. Use it wisely, and your business will flourish. Use it foolishly, and your online business will flounder.

Read the rest of this entry »
  • Page 1 of 2
  • 1
  • 2
  • >
Advertising

Enter your email address:

Delivered by FeedBurner

Links