The World Business

Posts Tagged ‘Medium’

There is no point of creating a marketing plan if you don’t know what you are going to do with your business. It is important to determine your business aims first so the marketing plan will be able to be formulated in order to approach the aim gradually. You can start it by determining the objective of your business from the short, medium up to the long term to be prioritized in every step you take regarding your business.

First of all, define your business’ mission. Your business mission should be recognized clearly by your staffs, colleagues, and customers so everyone who are involved in the business always know the main purpose, thus they can maintain standard service offered by your business to the customers. A good business that put the customer’s satisfaction as the priority will always perform good service and provide quality products. This be beneficial to maintain loyal customers and positive reputation which will lead to the increasing amount of customers.

Secondly, it will be better if in your product or service offer you can state clearly the advantages of your business compared to the competitor. For example, longer operation time, cheaper price, or better quality. It is important to remember that the business mission or statement is something that you have to maintain all the time. It is like a commitment that you have to keep in mind and implement in every aspect of your business so you can always get the faith and loyalty from your customers.

If you are one of the trained manager in all aspects of management styles, you would understand and adopt to various style at different situation. If you moved over to small and medium enterprise, would your management style remain?

I was one of those manager who work for Multi National Corporation (MNC) for more than 10 years before I moved my job to a small and medium enterprise. It was a culture shock for me as the work environment was do different from MNC. I have hard time to adjust myself to suit the style of my employee while tried to used some of the management style I learnt. After a while, I realized my style skew toward and closed to the leadership style of the management.

Even though you are in a small and medium enterprise, the people behaviours are about the same with those in MNC. If you understand the different management styles and applied them accordingly, you would have a better chance to manage your staff better because your staffs would have different characters as well.

One of the way to stay on with small and medium enterprise, you may train your staff on various management styles and let them appreciate the differences and characteristics. Once your staff understand better, they may appreciate your point of view and corporate with you.

Nevertheless, most mangers in a small and medium enterprise has their way to manage their employee to get things done. This could due to less expectation from employee work in these type of industries.