Posts Tagged ‘Mistake’

Small Business Advertising And Marketing, The Biggest Mistake

Every small business owner thinks of the product first, before what the market really wants. The real way to market (the way that almost guarantees success) is the approach "I have customers. What do they want? What can I get them that will satisfy that craving? How can I let them know that I have what they want?"
Think about this...It's hard to make someone want something. It's infinitely easier to find out what they already want, and get it for them.

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Email Marketing Mistake #1, 2, 3 & 4

What happened this week was an unsuspecting new business to the area was trying to drum up some new business, right? Sounds simple.

But what they did, ended up being not only a CUSTOMER SERVICE AND PUBLICITY NIGHTMARE. But depending on how they "clean it up", it could be a huge CREDIBILITY KILLER as well.

Now, I'm not going to mention their name because I ended up talking with them and they are generally very nice; they just made an ASTRONOMICAL EMAIL MISTAKE.

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