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Posts Tagged ‘period’

Put Your Mortgage Business Advertising on a Bag

Have you had a prescription filled recently for either you or a family member? Take a close look at the bag that it comes in? Depending on your situation…there may be a huge opportunity here to promote your Mortgage Business.

The prescription bag that my pharmacy uses is called a “medibag” and according to the little note on the bag, it’s recyclable, renewable, and biodegradable (Yes…I’m impressed). It’s roughly 5 inches wide and 10 inches long and room for 5 space ads on each side. Each two-color ad would be approximately 1.25″ by 4.25.” You can of course, commit to double for even triple the ad space.

Here’s a few of the national demographics on this type of advertising according to the www.medibag.com web site:

An average pharmacy fills about 500 prescriptions each week…74% of pharmacy customers are 50+ years of age…The average customer has an annual income of $59,000, owns a home, and has 2.6 children…Adults over 50+ have over 1.9 trillion in spending power and a net worth almost twice the national average…Adults 50+ age group have a per capita income that is 26% higher than the national average.

You can check your local demographics and how they compare by going to Google, and then searching using the following statement: “your city state demographics.” What did we ever do before Google?

As you all know, I’m not a big fan of expensive space advertising such as newspapers, magazines, and the like. Regardless of the claims of publications like this, I have found the life span (or readability) of this type of advertising is much too short.

This idea caught my attention because of the huge number of exposures in comparison to the investment. For about $364 you’ll receive 24,000 exposures. In other words, your ad will appear on 24,000 bags for your local pharmacy. That’s about a one year’s supply of bags at your pharmacy using an average of 500 prescriptions per week. That works out to about 1.5 cents per bag or exposure. You’ll have to agree…that’s extremely reasonable.

Your contract period is for 24,000 bags and not connected with a time period. If your local pharmacy fills 600 prescriptions per week, then your contract period works out to about ten (10) months. If the pharmacy fills 400 per week, your contract period will work out to be fifteen (15) months.

The breakdown of the ten available advertising positions on my sample bag showed the following advertisers: the pharmacy (2), a dentist (1), a florist (1), a fitness center (1), an optometric physician (1), a cosmetic surgeon (1), a nursing facility (1), and a local bank (2).

As you can see, there are no Realtors/Agents, Mortgage Companies, Loan Officers or Mortgage Brokers as advertisers. The local bank is a new single branch operation making a big push to gain depositors.

Should you commit to this type of program, try to secure an exclusive agreement up-front which effectively locks-out and prevents other mortgage professionals from advertising as long as you continue to re-new contract. You should even try to eliminate Realtors/Agents as well. As you know, their mortgage entity will follow on their coat tails and could destroy the exclusivity of your advertising.

Today the majority of marketing experts advise to try more marketing methods, test and analyse them. Each business is different and what brings an astonishing result to one does not need to be effective for the others. By another words, you have to always test and analyse results. This is the most important strategy for all forms of marketing and any type of business. Whether you do online advertising, attracting new customers on trade shows or posting adds in newspapers, yellow pages or just promoting on google.

How many customers have you had from yellow pages? How many customers came from newspaper adds today? Can you afford to neglect this approach in this uncertain time?

To make your business advertising successful you have to simply try often a new marketing method. If you come up with two or three new strategies every week and at the end of the month only one or two will work well, you gain each year a minimum of twelve successful ways how to promote your business.

Now you can tell: But my small business has no budget for such an experiment.  Right, the world is full of new possibilities as we are still  at the beginning of 21st century. Many advertising providers offer a free trial period or money back at the end of paid membership. Don`t pay a huge sum unless you know what can you get in return. Most graphs and numbers show that an online advertising is more efficient than an offline one. Internet is the most amazing marketing tool ever.

 Business directory search engine DoTradeEasy.com is an efficient, easy to use  marketing tool for small and medium size enterprises, located anywhere in the world,  trading in any industry. They offer a free trial period, no card details needed, they change only in case of the top positions or dedicated customer and advertising support in international trade.

So there is no risk to to join now. To boost your online visibility you will be found in business search engine http://www.DoTradeEasy.com directory but also in main search engines by your business name, relevant product or service keywords and company directory profile. Try new method today so the astonishing result happens soon.

Reasons for slow growth of entrepreneurship in During British period in India. 

Inspite of the above problems, the export trade of textile in 17th century was on ascending trend. During this period, grouping of Indian merchants into joint stock associations for the purpose of managing the supply of textiles to European companies was very significant. This helped in exporting huge volume of textiles to the European markets leading to favorable terms of trade.

Not given proper protection: The enterprises were not given proper protection by British Government. Discouragement by British Government: Only those industries in which the British Government put their own capital were given encouragement. High railway freight charges: The railway freight charges were higher for locations not nearer to the ports. This proved that the transportation of the goods manufactured for the Indian markets were more expensive than goods meant for exports. Exorbitant tariffs: The British imposed exorbitant tariffs on India made goods. Constantly harassed for getting licenses: Entrepreneurs were constantly harassed for getting licenses and finance to established and run industries. No facilities for technical education: there were almost any facilities for technical education which alone could strength Indian industrial entrepreneurship. Entrepreneurs faced fierce competition from abroad: The Indian indigenous entrepreneurs faced fairs competition from machine made goods exported to India from abroad. Lack of transportation and communication facilities: Lack of transportation and communication facilities acted as the stumbling blot in the way of industrial growth. Not encouraged the establishment of heavy industries: The British Government did not encourage the establishment of heavy industries like heavy machinery, iron and steel which are necessary for rapid industrialization. Political turmoil: Political turmoil and abolition of princely courts discouraged the growth of entrepreneurship. Multi-currency system: Prevalence of multi currency system affected the business environment and blocked the growth.

Inspite of the above problems, the export trade of textile in 17th century was on ascending trend. During this period, grouping of Indian merchants into joint stock associations for the purpose of managing the supply of textiles to European companies was very significant. This helped in exporting huge volume of textiles to the European markets leading to favorable terms of trade.