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Posts Tagged ‘Practical’

In an economic downturn it is essential that you get the best return possible on money invested in direct marketing campaigns.  In particular, with email marketing campaigns we are all looking for how we can make each email count and increase conversion rates.  By taking just 3 simple and cost effective steps you can improve your email marketing campaigns and greatly increase your ROI.

Advanced segmentation

We all know how important segmentation is to a campaign’s success, but how many of us really take the time and effort to use that knowledge effectively? The answer is ‘Not Many’. Lots of busy marketers get through a whole year (if not a whole career) without worrying much about any segmentation beyond recency, frequency and value of past purchases.

While this basic level of segmentation is good in itself, there does come a time when we have to break out of our comfort zones if we are going to really excel.

Segmenting our email marketing data into lists that share common characteristics allows us to target the right people with the right message. Age, Gender, Class, Income, Location and Hobbies are just a few of the myriad ways we can split lists to give ourselves a greater chance of converting prospects into sales or to build ongoing relationships with recipients.

If it all seems like too much work, talk to your list brokers (they are the experts after all). They can take on the graft for you as part of their role, allowing you the to sit back and bask in the glory of the increased ROI that comes from really effective data segmentation.

Get relevant, get personal

Personalisation is not just putting a customer’s name in a subject line. In order for our mailings to stand out amongst the in-box competition we need to make offers that are truly relevant to the individual recipients. This means understanding the data we hold and using it effectively.

We can all bandy around terms such as ‘dynamic content’ and ‘life-cycle based messaging’ but again, few of us have the time or inclination to really work our data. For example; the purchasing history of a fashion store customer may well show a marked preference for clothes of a particular colour. Why not use this data to dynamically choose the colour of product images sent in individual html emails? While an email to Mrs Smith might include a picture of a red dress, the email sent to Mrs Jones would show a blue version of the same dress. I am sure you can find an equivalent piece of data in your records that could be used to similar effect in your next email marketing campaign.

Using techniques such as this to make an email relevant to individual recipients is critical to making sure it gets opened, read and acted upon. Again, why not resolve to have a talk to your email list broker about how they can help you use the data you have at your disposal to create more effective email marketing campaigns.

Engage with new subscribers

Warmly welcome new subscribers immediately upon subscription. Even better, have a tempting offer or promotion ready for them. Then do all you can all avoid losing your new subscribers within the first couple months. Do you have a staggered email marketing programme ready to go as soon as they join? Many companies have been doing this very effectively for years but so many others are ignoring this simple but hugely successful technique.

It really is essential to keep in regular contact with subscribers with details of new products and services. Do send them a monthly newsletter including your latest news, offers and free trials. Incidentally, If the first email a customer receives from you has clear white list instructions, it will help ensure that it isn’t also the last email they receive from you.

Above all, from the start be clear about when, how and what you’ll be emailing them in the future to avoid mismatched expectations and disgruntled subscribers.

Admittedly these are all very basic suggestions, but sometimes it does us good to remind ourselves of the basics.

The Practical Handbook On Successful Forex Trading

7 Winning Strategies for Trading Forex
Many traders go around searching for that one perfect trading strategy that works all the time in the global FOREX (foreign exchange/currency) market. Frequently, they will complain that a strategy doesn’t work. Few people understand that successful trading of the FOREX market entails the application of the right strategy for the right market condition. Learn how you can select high-probability trades with good entries and exits. The Practical Handbook On Successful Forex Trading

“The 7 Winning Strategies For Trading Forex” covers: Why people should be paying attention to the FOREX market, which is the world’s largest and most liquid financial market; How understanding the structure of this market can be beneficial to the independent trader; How to overcome the odds of success; and seven winning strategies for trading FOREX. Grace Cheng highlights seven trading strategies, each of which is to be applied in a unique way and is designed for differing market conditions. She shows how traders can use the various market conditions to their advantage by tailoring the strategy to suit each one.

The Forex Trading Course: A Self-study Guide to Becoming a Successful Currency Trade
A pioneer in currency trading shares his vast knowledge. “The Forex Trading Course” is a practical, hands on guide to mastering currency trading. This book is designed to build an aspiring trader’s knowledge base in a step by step manner with each major section followed by a thorough question and answer section to ensure mastery of the material.

Written in a straightforward and accessible style, “The Forex Trading Course” outlines a practical way to integrate fundamental and technical analysis to identify high probability patterns and trades; reveals how to develop a trading plan and appropriate strategies for different size trading accounts; how to control emotions and use emotional intelligence to improve trading performance; and much more. Filled with in depth insight and practical advice, “The Forex Trading Course” will prepare readers for the realities of currency trading, and help them evolve and achieve success in this dynamic market.

Forex Conquered: High Probability Systems and Strategies for Active Traders
Praise for “Forex Conquered”: “In this amazing book, John covers it all. From trading systems to money management to emotions, he explains easily how to pull money consistently from the most complicated financial market in the world. John packs more new, innovative information into this book than I have ever seen in a trading book before.” – Rob Booker, independent currency trader. “John Person is one of the few rare talents that are uniquely qualified to help traders understand the process of successful trading. The Practical Handbook On Successful Forex Trading

With today’s markets becoming increasingly challenging, John has cut right into the essentials and brought forward the much needed tools of forex trading. This clear and well organized publication is a major step forward in helping traders gain an edge. I would highly recommend “Forex Conquered” as a valuable handbook for both aspiring and experienced traders alike.” – Sandy Jadeja, Chief Market Analyst and EditorLondon Stock Exchange, London, England. “”Forex Conquered” is a bold title, but this book delivers the tools needed for successful forex trading. There is no fluff here, just the wisdom of a trading veteran that I have always respected and followed.”

Forex Made Easy: 6 Ways to Trade the Dollar
This title shows how investors of every size can profit from today’s largest trading market. Newly-developed online trading tools and tactics have helped individual investors smash the barriers between Main Street and Wall Street. Nowhere is this more evident than in the foreign currency market, or FOREX. Recent rule changes have opened this phenomenally lucrative market – formerly reserved for banks, corporations, and high net worth individuals–to independent investors, many of whom start with as little as $300!

“Forex Made Easy” is the first no-nonsense, step-by-step introduction to making the FOREX an integral part of your overall trading program.Pulling back the curtain to reveal how simple and straightforward FOREX trading actually can be, this results-based manual takes you through an easy-to-follow, six-step process to: use unheard-of 100:1 leverage to make the most of your limited trading capital; practice market-proven techniques guaranteed to minimize your risk exposure; and, trade the FOREX market online, 24 hours a day, six days a week FOREX trading has quickly become one of the investing world’s hottest opportunities, for all traders and investors, regardless of their size or strategy.

The 10 Essentials of Forex Trading
A renowned trading educator reveals his proven forecasting methods for the Forex market. The largest market in the world, Forex is the new wave of investing for individual and active traders. In “The 10 Essentials of Forex Trading”, trading innovator Jared Martinez shows you how to understand trading patterns and turn them into profit, no matter what your investment level is.

Martinez, who created the Kings Crown method, delivers 10 essential keys for succeeding in the Forex market, with charting methods and insights that will help you begin trading currencies immediately. The keys include coverage of balancing equity management, identifying trend reversals, and forecasting sideways movement and trading it. The Practical Handbook On Successful Forex Trading

Product Description
Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet — everything a business owner needs to ensure their product reaches the market successfully. This new edition … More >>

How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition