How to tell if your Online Marketing Guru is the Real Deal
I was reading an article on iMedia Connection last week called 5 Signs that your Social Media Guru is a Quack and it got me thinking about gurus in online and affiliate marketing. If you have been in the affiliate marketing business for more than five minutes, you have probably run across the names or websites of at least a few gurus who offer courses or programs to help you on your road to internet riches. Many of these experts are legitimate super-affiliates with a tremendous amount of knowledge that really can help you get started in this industry and make money. However, there are also plenty of so-called gurus out there whose only real online marketing expertise is in getting people to buy their e-books and online courses. So, how can you tell the difference? Here are a few quick tips to help you weed out the real experts from the snake oil salesmen.
Does the guru’s site and program look professional? This doesn’t mean the site has to be incredibly pretty or a great example of web design expertise. Many successful online marketers know that sometimes an ‘ugly’ design just works better at converting visitors into customers. (It happens in offline marketing, too.) So, just because the site doesn’t have a bunch of bells and whistles doesn’t necessarily mean that the guru isn’t a serious super-affiliate. But, if a guru is claiming to be a web design expert and they have a poorly functioning site or if they promise to teach you how to write amazing ad copy, but they have lots of typos or incomplete sentences on their site, then you should be leery of their claims.
If it sounds too good to be true, it probably is. I’ve written about this before, but if a guru promises that you can make your internet millions working a couple of hours a week, with no effort or investment beyond the cost of their program, you should be very skeptical. There is a huge audience of potential online entrepreneurs out there who are really only drawn to the whole make money online industry, because they hear it’s easy. It seems to be part of human nature to look for a no-effort solution to a challenge. The make money online industry is a lot like the diet products market. Plenty of people are overweight, but don’t want to actually eat healthy foods and exercise regularly. They just want a supplement they can take that will let them burn calories while sitting on the couch. Not surprisingly, plenty of marketers have come out with diet products that promise the results people want with no effort – but rarely do they deliver much of anything. Online marketing gurus who promise prospective students overnight success and easy money are just capitalizing on that same desire for results with no effort. So, just remember that if a guru’s sales pitch makes it sound like a trained monkey could make money online using their secret process, you should probably avoid it.
Check out the guru online. Seems pretty obvious, but before you shell out hundreds or thousands of dollars to a guru, you should definitely run a search his or her name on Google. When you do this, you may run into a bunch of sites that are really just selling the guru’s program (since many of them utilize affiliate marketing to sell their products), but if you dig a little deeper you can generally find sites with actual unsolicited reviews of the programs they have for sale. See what some of these reviews have to say – positive and negative. Finding a negative review or two doesn’t necessarily mean that a guru’s program is a waste of time. Just as a consumer might post a negative review of a book or restaurant because they personally don’t like it or had a bad experience, many others might have had a great experience but not bothered to post about it. So, take each review with a grain of salt, but if you see an overwhelming number of bad comments and few, if any good ones than this should raise a big red flag about the program.
Ask around. Along with doing an online search, you can also try to get info on a guru by asking others in the affiliate marketing industry about them. If you happen to know a few people with a little experience in the industry they can really help here – as they may also have recommendations on some good training programs to consider. If you attend any conferences, trade shows, or even local networking events with other affiliates, use the opportunity to get their opinions. If you already belong to an affiliate network or two, definitely ask your affiliate managers about the different gurus or affiliate training programs. They should be able to give you some good advice on ones to check out or potentially avoid.
Make sure the program is the right fit for you. Even if a program is completely legitimate and really can help teach people to make money online, it may not be the right program for you. If a program is focused on teaching bloggers how to drive more revenue from their sites, but you don’t even have a blog and actually hate the idea of having to write posts every day, than you probably aren’t going to be successful with that program. Conversely, if you are a dedicated blogger who wants to find new ways to monetize your site, a program that teaches you about building dozens of niche affiliate sites may not be quite what you are looking for. I know that a lot of people just getting into the business may not know what kind of program would be a good fit, but if you already have a little understanding of the industry, then try to find a program that seems to be a good fit for your talents and interests.
None of these tips is a guarantee that the guru you follow or program you purchase will work for you. But, it can help you avoid ones that are most likely to be a waste of your time and money.
Tom Wozniak is the director of marketing for Media Breakaway, LLC and writes the official blog for affiliate.com. He has been in marketing and advertising for over 25 years with over 10 years of experience in the online world.
The Real Home Based Business Opportunity!
About 6 months ago, I was looking for a way to earn some extra money on the side. I started receiving emails about making money through the internet through a company called Vemma. I didn’t know much about the company and yes I was a little skeptical especially since I didn’t know the person that was sending me the emails but I thought WHAT IF. What if this was the opportunity that I had been searching for what if I could make that extra money that I so needed on the side. After thinking about this for several days I decide to give the business a try. I had been introduced to a lot of opportunities looking for the right one. I didn’t find any business that would allow me to get started for as little as $80.00. I soon found out that what I had in front of me was not only a vehicle that would give me that extra cash every month but I found a way to also better my health.
I was having symptoms of vitamin deficiencies for about three months prior to this. I buy the product now not for my customers but for me to take and because of Vemma I have not had those symptoms since. I talk to people about the product and advertise on the internet and point them to my website and Vemma sells itself. Did you know that the health and wellness industry is one of the fastest growing industries? The health and wellness industry is a billion dollar industry. More people are concerned about their health today than in the past. I find more people are interested in preventative health care now then waiting until it is too late.
You also have the energy drink revolution. Did you also know that the energy drink revolution is a billion dollar industry and that it is accomplished with very little advertising? You also have 5 hour energy shots that you see in almost every gas station or convenience store that you walk into. Vemma has the only healthy energy drink and 5 hour energy shot. This is why I believe Vemma is the best internet opportunity out there. With Vemma, you have three great products that reach out to three different classes of people.
You have the original product Vemma which was rated by Men’s Journal last year as the #1 rated super juice. You can go to www.healthnutty.com/product-information to view this report and many other reports and testimonials on this product. With just 2 oz. of Vemma you will get all the vitamins and minerals your body needs on a daily basis.
You also have Verve which reaches out to the youth and young adults. Verve is the only healthy energy drink out there. It is filled with all the vitamin and minerals that come with Vemma but it is put in the form of an energy drink and best of all it tastes great. Verve has even less caffeine and sugar than you would find in other energy drinks. You also now have the Verve 5 Hour Energy Shots which reaches to those people that have a busy lifestyle that need that extra boost.
You have the chance with Vemma to be able to be a part of one of the fastest growing industry in world. You will also be able to have better health in the future. I literally get paid to take my vitamins. I have more energy and my health is better today because I am in this business. Since I have been a part of Vemma, I have never had to sell anyone. The product sells itself for me. I have also been able to help people all over the United States with attaining better health and making some money on the side. If I run into someone that is concerned about their health I just give them the information and they come back to me.
You also have the power of the internet. I have learned from successful internet marketers on how to successfully market on the internet. I can show you everything that I have learned and the things that I learned on my own by trial and error. You will be in by for yourself but definitely not by yourself. It is not unusual for me to wake up and have several emails saying that I had members/customers join me while I was sleeping. I will show you how I used the internet to be making $500 a month after just 4 months in the business. Vemma is also an international company, who just recently opened its doors in Israel.
So what’s stopping you from taking the same opportunity I did six months ago? I am so glad I decided to step out and give this opportunity a chance. Are you looking for a way to earn $500 to $1000 dollars extra a month by working at home part time? If you are still looking than Vemma is the best decision you will ever make. If you would like more information about this opportunity then go to www.healthnutty.com or you can contact me at www.john.vemmacoach@gmail.com.
My name is John McNett and I have been in the health and wellness industry for about a year. My website is http://www.healthnutty.com
The Cyberspace Job Market – Are Those Opportunities For Real?
Those who truly believe they can make a living working on the internet may be right, but finding the right opportunity on the internet will take research and common sense. Most job opportunities listed on the internet are examples of how people make money working online. Convincing others to send money to receive information about how to find work on the internet is one of the biggest opportunities there are. However, since that’s what you were doing when you stumbled across that job prospect, you probably already know how it is done.
Common sense is probably the most important thing you have that will save you time, money and disappointment. When reviewing job opportunities take an objective look at the promises and claims being made about the job and consider the possibility of being able to meeting the claims actually being made.
For example, many internet positions promise that working only a few hours a day can yield an income equivalent to a year’s salary every month. Think about that for a minute. You are being told that you can sit at your computer, in your pajamas for three or four hours a day and make a six-figure income. Consider the odds of this being a real possibility before sending the sponsor of the ad money for a list of jobs making these claims.
One of the biggest so-called job opportunities on the internet today is advertisements for secret shoppers. The ad talks about thousands of companies who use private individuals, “just like you” to go shopping, eat at restaurant and go to the movies and report back to them. Pay is promised to by upwards of $40 an hour for doing things you like to do and you get to keep everything you bought. Who wouldn’t want to become a secret shopper.
You realize that you can’t possible do this job eight hours a day, five days a week, but heck at $40 an hour, working only 20 hours a week is a pretty good paycheck, so you fill out the “application” and enclose your fee and wait for the assignments to come rolling in.
Usually what happens next is you receive a list of companies that at one point registered to use secret shoppers. However, they all have their own criteria and you will have to apply to each company before they will consider using you in their secret shopper program. That is if they still use them or if the company is still in business.
A few applicants actually get hired by a couple of companies as secret shoppers and find out that part time work can be eight to ten hours a month, if not less. Yes, you usually keep what you buy, as the legitimate companies will reimburse you for the purchases, provide you comply with all the procedures they set down for you to follow. Failing that, you have just experienced a shopping trip and it was all on your dime.
Always research internet opportunities fully and use your gut instinct to tell you whether it is the real deal or simply marketing hype. If it sounds too good to be true…It probably is.
Once you find the right internet opportunity that feels right it will take hard work to get it off the ground. Find an opportunity that has a good step by step roadmap with superb customer support. The beauty of working for yourself is that every dollar you invest in your own business will be worth fifteen dollars a year from now if you persevere.
Good Luck and Stay the Course!
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New Real Estate Online Marketing Platform Revolutionizes Internet Property Search
There’s no question that real estate marketing has definitely shifted ground. In years past, the primary choice for selling property was overwhelmingly traditional advertising. Online advertising, however, has supplanted the printed media in a big way. It’s estimated that at least four out of five of those searching property listings are now beginning their search on the internet. As a matter of fact, it’s projected that three billion dollars will be spent on online real estate marketing by the year 2010.
At the same time, it’s also essential to differentiate yourself in this incredibly competitive market and industry. The financial turmoil, facing us today has created many challenges- and those marketing property of any kind must find new, cost-efficient ways that deliver recognizable results to successfully market real estate
With all that in mind, Locally Located.com has created an entirely new online business model for posting any type of real estate listing – at a price anyone could live with free.
Locally Located.com’s revolutionary new online marketing platform applies the popular online Pay-Per-Click (PPC) business model to selling real estate. That means anyone is welcome to post real estate listings at no cost – the advertiser only gets charged when a potential online buyer clicks on their listing to open it and examine it in detail.
The end result? The advertiser only has to pay for serious customers interested in looking over a specific property listing. And that’s well worth the minor PPC fees to those who want to most effectively use their marketing dollars.
The ground-breaking PPC marketing concept was introduced in 1998 and was mostly utilized by businesses looking to gain the maximum amount of customers in the most cost effective way -while obtaining the greatest possible ROI (Return On Investment). With Locally Located.com’s innovative new use of PPC, real estate advertisers can finally take part in the most popular online selling practice in existence today – which is expected to gross over 3.7 billion dollars in revenue by the end of 2009.
Just like most PPC advertising systems, Locally Located.com gives the advertiser complete control over the number of clicks they want to pay for, the length of time they want the listing posted for, and the budget they want to spend. All of these parameters, of course, can be adjusted as need be, after the listing is posted. Advertisers will also be able to control how often they would like to receive account updates, which will allow the user to thoroughly test their marketing efforts.
Unlike most traditional PPC systems, however, Locally Located.com does NOT force the real estate advertiser to bid against other advertisers worldwide for the best placements. The playing field is level – and the PPC charge is equal for everyone, not driven up by big business wanting to squeeze the most money out of the small advertiser.
Another overwhelming advantage to LocallyLocated.com is that the site will post any type of real estate listing – making it a hub or “one-stop shop” for any potential property prospects, and anyone seeking information on a specific geographic area of interest to them .
LocallyLocated.com is also committed to being more than a traditional real estate search site. To attract a steady stream of traffic consisting of potential property buyers, the site will be filled with enhanced targeted real estate content – including news article’s, blogs and forums. This content will utilize the latest Search Engine Optimization (SEO) techniques, ensuring the site high search engine result rankings, which will bring about exposure to the greatest amount of online users interested in real estate and all the supplemental information they would need to make an informed decision .
Local Search will also be an important and integral part of Locally Located.com. Local search is now a close second to email as the most utilized function of the internet. By enabling specific geographic guidelines, Locally Located.com will be able to further target buyers on the lookout for property in specific areas with the assistance of satellite and map views, and many more free tools to assist its users in making the most informed decisions.
Local Searches are growing three times as fast as other kinds of online searches, as more and more people use the internet instead of print and other traditional media to find and research information on nearby neighborhoods. Obviously, this category includes real estate – a category that Locally Located.com is strategically positioned to heavily influence with its innovative new approach to real estate marketing.
Internet marketing has come of age – and Locally Located.com is determined to bring online real estate advertising up to speed in the most cutting-edge and cost-effective way possible.
For our residential Real Estate agent advertisers, we go the extra mile. When you list a residence with Locally Located.com we will in turn list the home on many of the nations largest Real Estate search engines, giving your property unparalleled exposure and the attention it deserves. Instead of just listing your home you are now utilizing a professional, and testable, marketing vehicle for the most minimal cost possible.
Locally Located.com is determined to bring online real estate advertising up to speed in the most cutting-edge and cost-effective way possible. For more information, please visit the website online at www.locallylocated.com.