The New Business Road Test: What entrepreneurs and executives should do before writing a business plan
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Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure. So before spending time and money on a new enterprise it’s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: A new version of the 7 domains model. Updated case studies that reflect the changes that have happened in the last four years. Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. A new author run companion website for readers to access extra information.
Small Business Free Significant Roadmap
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Olin Business School students learn entrepreneurship by working abroad
Entrepreneurship is a global phenomenon and to prove it 11 Olin Business School students traveled to Hungary in May to work with start-up companies in Budapest.
The trip is an integral part of Clifford Holekamp’s course, “Danube Venture Consulting Program” which was offered for the second time this year. Holekamp is a senior lecturer in entrepreneurship at Olin and initiated the consulting project with a private equity firm in Hungary.
Class members are undergraduate and graduate business school students who work in teams with start-up ventures on specific projects. “The clients include a reality T.V. production company, an off-road GPS software provider, and a Hungarian social networking website,” says Holekamp. “While the projects and clients are all quite different, there are some interesting overlaps related to interactive and mobile media strategies.”
Ryan Spies, MBA ’11, worked on the GPS product team in Hungary, “I really benefited from learning how cultural attitudes affect the business in developing countries. Just 20 years ago this country was exposed to market capitalism. What an extreme change from the socialist economy they had been under for the previous 30-plus years!”
Spies says he welcomed the opportunity to experience a country through the eyes of business professionals who live and work there. “One factor I found particularly surprising, but it makes absolute sense, is that there is virtually no inherited wealth in Hungary. It’s as if the entire country started off at 0 in 1990. This has profound implications when you’re talking about a private equity business. You’re just not going to see the massive amounts of money that you see in the States or Western Europe.”
Ben Erdel, MBA’11, consulted with a start-up social networking website. “The most interesting take-away to me was the geographic and cultural limitation many foreign businesses face,” Erdel says. “Hungary is roughly the size of Missouri with a language entirely different from any other. In the United States, businesses can easily focus on global markets, but I realized that many foreign companies are much more limited in their scalability.”
While the experience of Hungary and working with a reality T.V. production company was new for Nicole Lindenbaum, MBA ’11, she found that basic business principles are similar wherever you are. “You still go about solving a problem the same way, using tools and methods that are applicable in the U.S., the process is the same. So while it’s certainly essential to be aware of and sensitive to cultural differences in a project like this, the business training I’ve received at Olin has well prepared me for any situation.”
The students will continue to work with the companies via the internet now they are back in the U.S. and will complete their project reports later in the summer.
Holekamp says, “The students represented Washington University admirably. I was very impressed with their focus and enthusiasm for their projects.”
For Alex Neuman who is working on a double major in engineering and entrepreneurship, the trip was more than a project or course capstone, “It confirmed my suspicion that I would like international work to be a large part of my career going forward.”
Like many of his fellow students, Neuman says his experience working with start-ups in Hungary proved that the language of business is truly global.
“It reaffirmed my belief that “the world is flat” when it comes to global business,” says Neuman, “and that barriers to business continue to be broken down as we progress into the digital age.”
Melody Walker is the Director of News and Information for Washington University of St. Louis’ Olin Business School. Olin’s distinguished business faculty challenge students through creative courses like the one described in this article.
Business Plans For Dummies
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Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.
Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you
- Realistically determine where your business is and where you want to go
- Create a detailed business plan and put it into action instead of in a drawer
- Use the plan to secure financing
- Prepare for opportunities avoid common pitfalls
In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to:
- Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
- Clarify and crystallize your company’s mission, vision, and values
- Analyze your industry and your competition
- Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
- Objectively analyze your company’s strengths and weaknesses
- Analyze your financial situation in order to do realistic forecasts and budgets
- Recognize trends and anticipate changes, both in the overall economy and in your industry
- Plan for growth, considering the product life cycle, new products, or new markets
- Structure your organization and nurture leadership
Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs.

