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Everyday Internet users receive tons of emails telling them to buy certain products or visit particular websites. This may include sending email advertisements to a large distribution list, publishing and distributing an e-newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website. There is no denying the fact that email marketing is the most effective method of driving traffic and sales to web sites today. Marketing in email is not just all about unsolicited emails with advertisements making outrageous claims.

One of the first elements you should consider when you make the decision to start an e-marketing campaign is the type of information you wish to include in your emails to potential clients. A good email marketing is your map to success. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Ideally, opt-in email advertisements will be more personal and relevant to the consumer than untargetted advertisements.

Some Email Marketing Techniques:

If opt-in email advertising is used, the material that is emailed to consumers will be anticipated. This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email. One e-marketing strategy not mentioned above is to create a compelling reason and an automated process for people to easily give their permission to receive emails from you.

You must be careful about the way you send out your promotional email. This can be extremely damaging to profit margins for the business owners.

Benefits From Email Marketing:

This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This may be a cost effective way to advertise your business but there is some time, money and energy involved in planning and executing an email marketing campaign. There are number of terms used in it, marketers in this space have to be familiar with, to name a few: auto-responder, bounce message, click-through rate, double opt-in or opt-in, open rate and spam for example. Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category. Another essential feature of the email marketing software is its ability to manipulate mailing lists.

Many business owners avoid email marketing for fear of being accused of spamming.

During the new year holidays, I stumbled upon an interesting post written by Andrew Cavanagh in the Warrior Forum. The post is about how to make money by selling your online marketing skills to businesses right in you local city. This post went completely insane with thousands of views almost immediately and all kinds of positive comments.

Andrew who has over 25 years of experience in developing small businesses also written a 50-page report called “Offline Gold For Online Marketers”. and sales. When I saw his new report, I grabbed it immediately not because of its introductory low price ($19.99) but the idea of selling our online marketing skills or services offline.

The idea of offline marketing is consistent with my thinking. Like I mentioned in my website before, most online marketers are glue to their PC all the time but there are a few smart ones who also spend their time doing networking offline. Because these people know that there are gold mines in the offline world. But, the question is… how do you promote and sell your online marketing skills offline?

If you’ve experience in building a small business before, perhaps you know that the average business owner is very busy just trying to keep his business running. He doesn’t have the time to take a long hard objective look at the way he could improve his marketing strategy. But he is also acutely aware that anything that can improve his net profits will help to keep his business more stable and put real cash in his pocket! Most small business owners are well aware that they can always find time for someone who’s genuinely interested in helping them to improve their businesses and they’re willing to pay for it.

Now if you’ve some basic online marketing skills and are willing to walk into a business and just have a casual conversation about how they can improve their sales using the Internet, a good percentage of them will listen. Of course, besides having some basic online marketing skills, you also need to learn how to talk to these business owners and understand their NEEDS. That’s why I find the report “Offline Gold For Online Marketers” so valuable because it outlines step-by-step how to approach small business owners so they want to listen to you and how to sell your services to them.

Here are some tips on where to find those small business owners and how to communicate with them…

I’m sure you’ve heard about Business Networking International (BNI). If you haven’t heard of it before, it’s basically a business and professional networking organization whose purpose is to provide a structured environment for the development and exchange of qualified business referrals. It’s the largest networking organisation of its kind in the world. I’m sure you can find them in your city.

They hold regular meeting for their members and if you know someone there, you can ask him/her to invite to join their meeting (for free). It’s a great avenue for you to get to know other entrepreneurs from different fields. Make sure you bring a lot of business cards if you attend one of their gatherings.

Just get to know people and have a casual conversation with them. My favorite technique to communicate with small business owners is to always remember to ask questions! For example, let’s say he/she asks you first, “what do you do for a living?”. My normal answer for that question is… “I have a home-based Internet business. How about you?”. Always remember to end your answer with a question. You need to get to know about your potential client and a great way to do this is to talk less and listen more (ie. ask more questions).

Ask them if their businesses currently have a website? Most of them don’t. For those who have websites, they have no idea what is online marketing and they have never made any sale from their websites. You must always in a position to gather information and seek the opportunity to talk about your services. Remember not to talk too much about yourself. Focus on your potential client. it’s enough to say that you have a home-based internet business and you also help small business owners to improve their businesses through online marketing. Ask them this question: “Do you think your business will do better if you have a website?”. Then LISTEN!

I hope this article has given you some great ideas on how to sell your online marketing skills offline. Click here to find out more about “Offline Gold For Online Marketers”.

Product Description
Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes th… More >>

Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet, 1998 Edition