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Posts Tagged ‘Small Businesses’

Get back out your pen and paper you used to take notes from Part 1 of online marketing strategies for small businesses.  Today we’re going to cover the same Basics of Getting Clear, Inform & Educate and Follow up.

Today, however, we’re going to jump into the How-To of each of these topics and how it relates to your business.

So shut the door, turn the TV off and let’s get started…online marketing strategies for small businesses that you can begin to use TODAY

Getting Clear:  You now understand that not everyone with a pulse is your target market.  To make it even clearer, I’m going to help you determine who your market is and how to effectively reach them.

Let’s use Dentistry as an example.  And even more specific, let’s use implant dentistry.  While we’re at it, let’s use implant dentistry in Boise, ID.

The first thing you’re going to want to do is Keyword Research.  Keywords are the words or phrases your potential customer is going to type into the search engines (Google, Yahoo, Bing).

You’re going to use Google’s free keyword tool to determine what gets searched and where you need to spend your marketing time.

After some basic research, we find that the term “implant dentistry Boise, ID” is WIDE open.

There is virtually NO competition for that specific Keyword Phrase.  Not only did we learn that there is no competition, but Google has given an additional 199 relevant keywords.

This means, according to Google, there are an additional 199 keywords that are relevant to “implant dentistry Boise, ID”

Looks like you would have PLENTY of material for your marketing efforts.

Inform & Educate:  Now remember from Part 1, we’re not trying to sell your prospects yet.  We just want to make sure your prospect is informed.

So, how are you supposed to inform your prospect?

That’s the easy part.  You’ve already found 200 relevant keywords to talk about.  Let’s choose one and go with it…“Dental Implants vs Bridges”

After your research you have found that “Dental Implants vs Bridges” is searched almost 2,000 times every month.  And, of the nearly 600,000 search results, there are less than 5,000 of those search results that are optimized for this keyword.

All of that equals AWESOME.

So where to from here?  Write an article that is specifically about “Dental Implants vs Bridges”

Considering if you are a dentist, you should have a GREAT understanding of this topic.  Remember, this is an informative article.  And, it’s best to keep your article to around 500 words.

Make sure you use your keyword 3-5 times throughout your article.

Insert a link into your article that takes your prospect DIRECTLY to a page of your website that talks about “Dental Implants & Bridges”

You are going to take that article and distribute it to multiple different Article Directories such as Ezinearticles.com and Articlesbase.com.

To further saturate that particular keyword, you can also do a video with the exact same content from your article.  You can also turn the content into a blog post.

Once your prospect is on your website, you will offer them more detailed information about what they are looking for.  This is done by them “opting in” to receive more information.

As soon as your prospect has opted in, Congratulations, you just generated your own lead!

But wait a second, we don’t stop there….

Follow Up:  Face it; more than 90% of your business is going to be done through follow up.

It’s a good thing for you that you have your prospects name, email address and possibly a phone number.

With services like Aweber and Constant Contact, you can always be in touch with your list of prospects.

In fact, you can have your follow up messages set up to go out on specific dates and times that say your specific message.

So, everyone who is on your prospects list will receive the right MESSAGE at the right TIME.

It’s like you being able to do multiple consultations all at once.  This, my friend, is true leverage!

I’m sure your beginning to see the power available to you.  This is just a quick taste of some basic online marketing strategies for small businesses.  Make it a point for you to develop and distribute 2-3 new pieces of content each week.  After you’ve done this for 60 days, you will dramatically increase the amount of views your business gets.

Oh, I almost forgot to mention something…THIS IS ALL FREE!!

Sure, you may have spent some time to create the content.  And heck, you could even have an assistant produce the content.  But other than that, articles, videos, blogs and such cost NO money.

So get out there you small business owner.  Today is the day and NOW is the time.  Don’t bunker down and do nothing, stand up and be heard.

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Product Description
In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business — from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed — and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Small business grants are a boon for businessmen eager to start their small but significant business. However many people are unaware about these types of grants and are confused about the myriad of information they get from friends and well wishers.

However, to get accurate information about these business grants you can rely on the internet you can get a lot of information on the net on small business grants. There are links that can provide you information on government grants and assistance too. These links can also enable you to find the small business grants schemes that are available in your own hometown.

Useful accurate details

There are no direct small business grants that you can get from the federal government. However, there are state development agencies which can offer you some direct small business grants. There are also other types of financial assistance which is provided in order to encourage and also to assist the entrepreneurs to start or to expand small businesses.

Some useful links

You get to have an access to a list of links to each state’s economic development agency sites. So, when you have time, you can go through the links to find about the specific financing resources. The federal government through SBA can offer you with a host of attractive loans to start and also to expand a small business. You get to know on the funds and grant that are offered to you from the site.

What is SBA?

SBA is the US small business administration. It has helped and assisted lots of Americans to form small businesses. At the present scenario, the SBA offices in each and every state provide and assist you with information on financing, planning, and training and also on advocacy for the small firms. In addition to this, SBA also works with many people with right to lending, training and educational institutions throughout the nation.

Financing your business

There are a lot of sources which can help you locate some sources of small business finance from the federal government. You get to see the small business grants and loans on such site. There are also offer of small business guide to the government grants and loans on the site for you. You get to know how to get the government loans, venture capital and grants for your small business.

Innovation grants for green technologies

There is also innovation of grants for the green technology development on the site which you get to preview. Through this link, you get to know about the financial assistance for small businesses that can develop green technologies.

Are small businesses worth for getting the grant from the government?

In America, there are around 25 million of small businesses that employ around fifty percent of private work force. Such business can generate more than half of the country’s gross domestic product. This way, such small businesses are the principal source of new jobs in the economy of US.

Can SBA help a person for the grant facility?

Of course, if one’s business is at present or will be owned independently and also operated, the SBA can help that person. Also, if the business is not dominant in the field and meets all the business size standards that are required, then also the SBA can help the person for the grant.

The recent torrential rainfall that has plagued parts of the country has had a devastating, potentially fatal effect on thousands of small businesses throughout the UK. In the space of five weeks, severe flooding has impacted on almost 500,000 properties in the north-east, midlands, south-west and south-east of the UK, with many small businesses included in amongst those casualties. With gloomy estimates of around six months or longer to get the affected areas back into full-working order, can these small businesses survive or will many be shutting up shop this year?

Whether traditional bricks and mortar or the new breed of small business that is thriving solely on the web, the floods hit a wide variety of enterprises. Thankfully, help is at hand jointly from the Federation of Small Businesses and Her Majesty’s Revenue and Customs. The FSB has recently announced a £500k relief fund offering members interest free loans to help them through the recovery time, and the HMRC is to offer tax assistance to those affected by the recent floods.

Acting as a business finder for the local community, the FSB also protects and promotes the interests of the self-employed and all those who run their own businesses and recently applauded the HMRC decision. The FSB National Chairman John Wright said:

“I warmly welcome the decision by HMRC to offer businesses help with their taxes in the short term as they recover from the floods. All assistance is gratefully received as the flood waters recede and this will go a long way to ensure that more businesses can remain solvent until they can trade again.”

In addition to the HMRC help, the FSB are offering each affected member interest-free loans of up to £5,000 from the relief fund in a move that should help local businesses cope better with the floods aftermath.

However, there is a silver lining for small businesses near the flood areas that have not been directly affected by the disastrous consequences of the floods. There will inevitably be a huge demand for local traders and small businesses to help in the effort to restore homes to their former glory, and to supply white goods, carpets, curtains and furniture ruined by the floods. No doubt flood affected householders will be frantically searching their local business listings to find tradesmen who can help repair and restore their homes and supply replacement goods. Indeed, some of the badly hit small businesses may be helped on the fast track to recovery, and in return may be able to help other flood-hit businesses to remain solvent via their own trade.