Posts Tagged ‘Social’

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

  • ISBN13: 9780137150694
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.”

Seth Godin, Author of Tribes

“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.”

Tony Hsieh, CEO, Zappos.com

“Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.”

Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing

“Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today’s competitive marketplace.”

Trish Piontek, Director, Retail Marketing, Amerisource Bergen Corporation

Breakthrough Web PR 2.0 Strategies and Tactics That Work

Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.

Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.

Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for whom and what you represent.

What’s wrong with PR—and how to fix it

Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness

Social Media PR—a complete primer

Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands

Why it’s about sociology and anthropology—not technology

Master the art of listening and leverage today’s powerful, emerging micromedia

Real PR metrics for the Web 2.0 world

Measure the results that really matter--and demonstrate your value as never before

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Planely, Site for Travellers

Social networking has become part of everyday life most of World's population. Site Facebook, Twitter, Foursquare and the others are already so familiar in the ears of active Internet. Social networking was not only a means of socializing in virtual but extended to other aspects, such as business, society, environment and so forth. The focus of each social networking service providers also varies. Among the wilderness of the social networking site, comes Planely. This site is based in Denmark. What is different from Planely when compared with sites of other social networking? Planely give air travelers who use the path an alternative way to travel.

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How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

  • ISBN13: 9780132100564
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

How to Make Money with Social Media provides a clear, practical roadmap for businesspeople who are ready to get past the hype and start using social media to grow their sales and revenues.

This new book answers many of the most important questions people are asking about social media:

Successful Promotion over Social Networks

The rise of social networking sites and blogs, an Indonesian Business woman utilized properly. Together with her husband, the woman continues to update the image was displayed on blogs and social networks so that visitors can see their latest products. Unexpectedly, even the presence of social networking websites and thus provided a golden opportunity to open a network abroad. Until now many countries which have ordered prayer mat. There are from Australia, Singapore, Malaysia, the United States and even Qatar. All thanks to the website. No half-hearted, reservations can reach tens of prayer rug. Booking area is also a lot to arrive. There are booking through the internet, but there is also a prayer mat by telephone because he wrote a phone number.

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