Get back out your pen and paper you used to take notes from Part 1 of online marketing strategies for small businesses. Today we’re going to cover the same Basics of Getting Clear, Inform & Educate and Follow up.
Today, however, we’re going to jump into the How-To of each of these topics and how it relates to your business.
Every internet business needs multiple online marketing strategies for the purpose of generating, managing and driving traffic. The simple reason for this is that is always a good idea NOT to put all your eggs in one basket. When putting together your online marketing plan you want an approach that is easy to implement and cost little or nothing to maintain. With that said it is always advisable to incorporate some techniques that involve the use of search engine traffic. The idea is you want to set up a system that will continually duplicate results for you with a minimal amount of maintenance.
Here are 3 strategies that online marketers have had a history of success with for driving traffic and also managing an interested customer base as well.
Keyword utilization within your content is one of the most fundamental and effective ways of catching the attention of the search engines. By developing a list of relevant keywords and placing them properly within any content, you have laid out the 'welcome' mat for search engines. Whether it is a blog post, article or even website if the content is optimized properly with keywords you will surely attract search engine traffic to your site.
Blogs are 'notorious' for their 'natural' ability to attract search engine traffic. This is due to the fact that blogging sites are normally updated with fresh content much more so than any other type of internet real estate. Online marketers have come to recognize this fact and have adopted the blogging platform as their standard based of operations when working online. For marketing purposes bloggers have the ability to interact with site visitors and get their input and feedback. This information is invaluable towards making any necessary adjustments or improvements.
Email Based Marketing
Setting up a squeeze page to capture the contact information of people who show interest in what you promote is possibly the most effective way to market online. There are those who are 'squeamish' about sending traffic to a squeeze page instead of a sales page since it lessens the chance of an immediate sale. This unease is not necessary since the people 'captured' can be promoted to repeatedly and are determined to be more targeted. As a result the list you build tends to be much more responsive than the people who answer an ad and view your sales page.
Using multiple online marketing strategies is an advisable approach to managing any internet business. Using multiple strategies in your online marketing plan minimizes your complete dependence upon just one strategy. This also serves as a fail safe in the event that any one approach suddenly becomes ineffective. The 3 strategies reviewed above either target the use of search engine traffic or repeat sales and have all been used successfully by online marketers for some time now. The idea is to use techniques that cost little and require minimal maintenance but yet yield the best results in terms of traffic and sales. Although there are other strategies available none are any more effective or cost efficient than the ones we discussed here today.
As a small business owner, marketing your business can be a full time job. Your small business marketing strategy must have a variety of different angles to allow for the wide diverse population and how people find information these days. The internet alone has changed the face of how you do business, it allows prospects from further afield to find you. No matter what small business marketing you're doing you must make sure that you are getting a good return on your marketing dollar. Here are 4 ways to market your business online.
1. Small Business Marketing Through Social Media:
Here are five tips that anyone can apply to their social media marketing today.
1. Build a list of friends and followers
2. Provide valuable information
3. Build trust and relationships
4. Be consistent
5. Understand that each social media platform is used by different followers; know which platforms you need to be on.
2. Small Business Marketing With Articles and Video:
Another great way to build your profile and at a very low cost is through the use of article writing and videos. Your prospects are starting to use a wider search range to find what they are looking for and your job as a small business marketing themselves is to been seen in as many different places as possible.
Most small businesses have a website and if not refer to one of our early articles. Most websites have a blog. This is a great platform to keep your customers and prospects up to date with valuable information. However whenever you put something on a blog, you should also send it out to other article distribution sites. You never know who might pick it up and want to help you. Using video is another great marketing strategy. It allows you to build trust with your prospects very quickly while providing a message. Video's are well liked by search engines and usually will rank long before a website will. Videos on the internet using u-tube is a great starting point.
3. Email Marketing is a great small business strategy:
Having a database and emailing them regularly is a great idea for staying in touch and keeping your business front of mind. However make sure that when doing so you are adding value to their lives in the information you're providing. Setting yourself up properly with a system that can do such as task can be found on our website under business services at www.mysmallbusinessmarketingguru.com.au
4. Small Business Marketing Through Blogging:
Use blogs to market your business and show your expertise is slowly becoming a known way to build traffic and generate leads to your site. Prospects always want to hear from experts in their field, so leaving comments on blogs is a great way to promote your own website and therefore product or service. However make sure when you do leave comments on blogs that you are respectful to the author and you add value to the reader. If you don't feel that you can do that then you're better off moving onto the next one.
There's 4 simple ways and extremely cost effective to help market your small business more online to generate more traffic and more leads. Small business marketing doesn't need to be about spending large amounts of money to attract people who are ready to buy right now. If you're consistent in your efforts over a short period of time you will find many more people finding you.
The reality of using any free online marketing strategies is that although they may be cost free they still come at a cost nonetheless! Obviously the attraction of anything for free is hard to resist and especially for many online marketers! Not only are they a resourceful bunch, but in many cases they are also cash strapped as well. When marketing on the internet however we have other assets of equal value to the money we are trying to save but often tend to be overlooked. Since using certain business marketing strategies can save us money, we loose sight of these other equally important assets and this can be a crucial mistake. Not all these strategies are effective enough to justify their use and we need to recognize this and learn cost free does not always means there are no costs involved.
Here are 3 ways in which using 'cost free' but ineffective business marketing strategies online can end up costing you more than you realize.
When marketing on the internet there is a lot of tasks that need to be completed and usually that responsibility is yours alone. Therefore time is very valuable and you can not afford to waste it. Once you fall behind it can be very difficult and frustrating to catch up and when you are not making progress this can be demoralizing. Mounting frustrations can lead to mistakes which in turn take even more time to correct. When using any free business marketing strategies it can take some time to tell if they are effective, and if they are not, you have just wasted a lot of time. It is always good to consider it a lesson learned but time has been lost nonetheless!
Make no mistake your energy level is directly related to your level of productivity. In fact it is normally our level of enthusiasm that propels us to greater heights, so it is important to bring as much energy to whatever it is we are doing. In this way we can then expect the best results and this is a important factor in the performance of most online marketers. Once again if you are pursuing any strategy, you are using all your energy to make sure it works correctly. In addition you are also excited about the prospects of the results and this excitement tends to 'spike' your energy levels. If a certain strategy 'fails' you, through no fault of your own, you have expended a good amount of energy on it that could have been put to better use elsewhere!
Having patience and the necessary perseverance is a basic requirement when using any free or paid for business marketing strategies. The difference here is you generally have a much better idea of what to expect from paid strategies, after all that is why you pay for them! When investing your time and energies into something that is not working it is human nature to tend to lose patience. Losing your patience can lead to making bad decisions, increasing your stress and frustration and eventually having you give up on your dream.
Free online marketing strategies are not always that! Just because many online marketers are using business marketing strategies that cost no 'money' using the wrong one can cost them dearly! You see when marketing on the internet we have other assets just as valuable as money, and these need to be protected as well! 3 of these assets are discussed above. The examples presented demonstrate the value of these assets to your business and how, if not protected properly, can easily dash your hopes of achieving success online. In the end free is only good if it does not cost you anything!