Built to Sell: Turn Your Business Into One You Can Sell

Product Description
When you start a business, it’s natural to dream of selling it one day. In fact, more than half of America’s 27 million business owners now say they want to sell their business in the next 10 years. You may want to retire, travel, cash out, or just sleep well at night knowing you could sell your business. Unfortunately, just 1 out of every 100 business owners is successful in selling their company each year. To sell your business you need to know: • The 3 bigge... More >> Built to Sell: Turn Your Business Into One You Can Sell

Similar Topics :


5 Responses to “Built to Sell: Turn Your Business Into One You Can Sell”

  • Built to Sell

    by John Warrillow

    flipjetmedia, 2010

    160 pages, $25.95


    This is a book every entrepreneur must read, whether or not they are going to sell their business. Years ago I read a book stating that there are people good at starting an enterprise, those who can make it profitable, others who excel at sustaining it and finally, a unique few individuals who can figure out how to profitably get out from under it. A business needs all four. This book dramatizes how one person can accomplish each of these steps. As someone who ran a small ad agency for ten years like the one used as an example, I didn’t see the slightest misstep in this examination of the ups and downs of owning a business. We all need a light at the end of the tunnel.


    According to the author the secret to business success seems to be to move from a service provider to providing a unique product (or product-like service). Two problems: 1) There are businesses that don’t follow this model that are successful, 2) Things change and the context in which these products are offered is variable.


    Oh, how I wish I could have had this book back then! These are the elements a business owner needs to come to terms with (and some of the reasons why he or she has a hard time doing that). $[…] is expensive for a little book, but it is the best business investment you will ever make.

    Buy It: X Library: Skip It:

    John Lehman, […]
    Rating: 5 / 5

  • John Jantsch says:

    Every business owner should read this book twice – once before they start their business plan and once after they finish it. Not every business is started with the intent of being sold, but if you grow a business to the point where it pays the bills and you want it to be more than a job, you’ve got some things to consider as you evolve. Doing the things right now that can make your business built to sell is just smart business and I think this is one of the first books I’ve read that presents the right way to look at your business and the simple, practical steps you can take to get the most when it’s time to move on or retire.

    John Jantsch author of The Referral Engine: Teaching Your Business to Market Itself
    Rating: 5 / 5

  • I read quite a bit but have never written a review. However, after reading Built to Sell, I felt compelled to do so (I received it Friday afternoon, started reading after putting the kids to bed Friday night and finished it that night – it is actually engrossing). And no, as one reviewer questioned of those that have positively reviewed this book, I have not been paid to do so. If perhaps I read this book fifteen years ago, before I started my company, I may not have had such a high opinion of this book – but having lived through building a business, you recognize almost on every page a situation that you have encountered. It brought back many good (and bad) memories.

    This book is full of wisdom, and the “story telling” approach, which I was doubtful of at first, is a great vehicle for delivering it (in this case it is more successful than even the quite good books such as “The Goal”, “Raving Fans” and the “One Minute Manager” series that also employ it). As the author states, it is like a biography of every entrepreneur out there. There is some great advice for those thinking of starting a business, but I surmise that this book best serves those who have already started one – it is both comforting (“I am not the only one!”) and inspiring. I can also vouch for what potential buyers are looking for and what this book proposes – a standardized and repeatable model that is not too dependent upon the talents of any individual or group of individuals. As another great book pointed out (“From Good To Great”), you do need great people to build a great company – but as this book points out, it is even more important for an entrepreneur to implement the structure, processes, products, cash-flow and incentives that will attract and permit good/potentially great people to achieve great results. And this book provides a solid path to achieving this, as well as much insight into the acquisition process that I have not seen anywhere else.

    This is a great book that belongs on every business owner’s bookshelf, whether or not they are planning to sell their business. Until this book, my favorite book for entrepreneurs had been “The Knack” (and “Small Giants” is very good too, but gets a little repetitive). If you haven’t read them, I would get all three – they are the best three books for entrepreneurs that I have read.

    Charlie Vinal

    Founder, President and CEO

    Euclid Technology

    Rating: 5 / 5

  • Built to Sell is a simple and practical must read for anyone who is building a business. It summed up a lot of issues and challenges that many business onwers grapple with. It is a great blueprint to follow. It was easy to read, easy to understand and easy to describe to someone else. This is exactly what makes a great story. Forgot theory and 100,000 foot thinking – this is a hands-on action plan told in an entertaining way.
    Rating: 4 / 5

  • Alex Stapleton wants to sell his business. The problem is it’s not sellable. So he goes to family friend Ted Gordon for help. Ted, an accomplished businessman, teaches Alex an eight step process that ends up making his company appealing, engages his coworkers and firmly plants one big ole honkin’ question in his mind, “do I really want to sell my company now?”

    Read Built to Sell with the intent of evaluating a prospective employer (or for that matter evaluate your current employer). Five of the eight steps in Ted’s process relate directly to what you need in an employer. If these steps are not occurring with the employer, you really need to think long and hard as to why you would want to work there.

    Built to Sell is an easy-on-the-mind fictional read. John Warrillow’s smooth style of writing allows ample opportunity for personal introspection as you read along.

    Rating: 5 / 5


Enter your email address:

Delivered by FeedBurner

Alexa rank

Alexa rank is 6920610.

PHP/MySQL Components, WordPress Plugins, and Technology Opinions at TravisWeston.com