The Online Marketing Inside Out
July 23rd, 2010 | 
Author: 
- ISBN13: 9780980576825
- Condition: New
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Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. With so many potential customers online this book will show you how to reach and interact with them through podcasting, blo... More >> The Online Marketing Inside Out
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I just finished reading ‘Online Marketing Inside Out’ and I’m already buzzing with ideas from the book. I’ve been building web sites for quite some time (14 years) and I’ve dabbled in Marketing, SEO, Social Media, etc. but I’ve always wanted to explore affiliate marketing, buying PPC Ads, email marketing… the list goes on. While each topic could easily be a book on it’s own this book does a great job of covering issues in enough details to help you build a broad marketing plan that makes use of all the tools available to you.
Whether you’re a budding marketing guru or just a developer who wants their projects to rank better, I think this book will help. It’s well written, the layout is excellent and the material is easy to follow. You don’t have to be a “web geek” to understand the topics covered and it’s not a dry computer manual like some I’ve read. I would easily recommend this book to anyone who would like to know about Marketing online. I only wish this book was out years ago!
Rating: 5 / 5
I have read several Sitepoint books. Like most of us, the book reviews is part of my decision in purchase. After my last purchase, i think I learn my lesson not to trust reviews of sitepoint books….I was told that sitepoint authors help each other out by giving each other high reviews. This explains a lot of why such a poorly informative book like this one would have high reviews. It is not worth the time. The read is mundane (not at all inspiring) and the info provided is far from informative. If you need a read to tell you to do PR’s, blogs, SEO basics, etc, than this is the book for you.
Rating: 1 / 5
Online Marketing Inside Out is a book for anyone and everyone. It can teach and reach people across a wide spectrum, whether you have a background in marketing or not. It will inspire you to expand your business and directs you on the right path. It gives great pointers on how to build and keep a relationship with customers and/or clients. In my opinion, the techniques you will find in this book are foolproof.
The book has a great layout that it is easy to use. You can jump to a specific topic using the table of contents and index, but it also flows very well when reading it cover to cover.
Hands down, this is a great, must read book. You won’t regret it.
Rating: 5 / 5
Online Marketing Inside Out is the premier guide to a company’s digital marketing efforts. Whether you are a small business owner or a part of a corporate marketing team, this book offers proven solutions to reach new customers and to expand your digital reach.
My favorite element of Online Marketing Inside Out is the framework of its content. You can read the entire book as a complete guide to online marketing or you can segment areas you are looking to improve within your company. Each section offer specific techniques to achieve the goal of the guide to increase your customer base. Along with pratical steps for each area of online marketing, additional resources are provided for a further examination.
Online Marketing Inside Out is a must-have for marketing professionals, executives, and business owners because it provides proven techniques to develop your digital presence and reach more customers. Bottom-Line: Online Marketing Inside Out will work for you becuase its working for me.
Rating: 5 / 5
Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don’t have to be a marketer to understand this book. It’s meant for everyone getting started in web marketing. I just wanted to point out that for some of us, and for our better understanding, many of the examples they use in the book are great analogies from the offline world, and we appreciate that!
It is definitely a must have for everyone who runs a business and wants to advertise online. Why? Because internet has changed and now the dynamics of the game are different than what they were in 2000? 2005?
The authors have done a wonderful job explaining everything very thoroughly and yet in very short precise chunks, so that readers can digest things more easily and smoothly. No jargon whatsoever. From beginning to end they put things in perspective in very simple words.
Rating: 5 / 5