Understanding Business

Product Description
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members,... More >> Understanding Business

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5 Responses to “Understanding Business”

  • Luis Fernando says:

    Excelent book, well written, the most important concepts are not only highlighted but are placed on a box on the side, which makes it easy to identify them and saves a lot of highliting. There are many examples of real companies and how they relate to the concepts being learned.
    Rating: 5 / 5

  • E. Stolberg says:

    This book is very clear and easy to read. The definitions are highlighted and defined on the edges of the pages. Sections are divided well, and images captioned with relevant info. The book offers online quizzes and additional material to round out the learning experience. A good buy for Intro to Business courses.
    Rating: 5 / 5

  • L. Brown says:

    I needed this book for an introductory business college course and it was really useful in helping me understand the fundamentals of business. The book does a good job of explaining the basics at the start and working its way toward more complicated issues at the end. The inclusion of real business ventures and extensive chapter summaries made it easy to follow along and apply the methods taught in the book to real situations.
    Rating: 5 / 5

  • G. Razo says:

    This book serves a function. That function is to teach one about the basic fundamentals of business. It has interesting anecdotes from time to time, but by and large it is a book for school. Want something entertaining that teaches about business? Find something else. Something that costs way less than this.
    Rating: 4 / 5

  • Michael W. Proch says:

    I know this is an introductory text, but goodness. There seems to be quite a few text errors in the book. The text is kinda, I’m not sure how to put it, playful. It is more at a level with beginning high school kids (and I am using it in college)

    That aside, the information in the book is OK, but I’m sure there are much better books out there.
    Rating: 3 / 5

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