Email Marketing strategies in tough times

Bulk Email marketing is proving to be just the means for smart businesses looking for innovative guerilla strategies to keep themselves ahead of the game during the economic downturn. SME's feeling the pinch are looking for ways to cut marketing budgets without compromising results. It's now more important than ever for businesses to improve efficiency, reduce waste and produce targeted responsive email marketing campaigns.

1. Direct Response Advertising

For businesses feeling the pinch return on investment is the key for ensuring profitability. It's now more important than ever to ensure advertising produces results and costly advertising campaigns may be great for raising brand awareness but are not always the best option for businesses looking for quick sales and ROI. Targeted bulk email campaigns to qualified databases coupled with a strong call to action can prove powerful in reaching impulse buyers at just the right time to entice a purchase. Statistics provided by the eMarketing Association (EMA) found that response rates for email marketing are 4 times higher than other direct marketing mediums such as Direct mail and at only a few cents an email message and no production costs a simple email message equates to a fraction of the cost.

2. Customer Retention Marketing

Anyone with a qualification in marketing will know that long term clients are the most profitable. It's now more crucial than ever to ensure that businesses retain the customers they already have. Keeping customers will not only save businesses money but will make them money. According to a report by The Logic Group, loyal long standing customers account for over 50% of a company's annual sales, they are also higher value customers happy to pay premium rates of around 30% to 50% more per transaction. For this reason a CRM program is crucial and regular communication via new media techniques such as email is a key player in helping maintain communication. However, of course no one wants to be bombarded with endless email marketing campaigns but a friendly personalized offer or promotion at just the right time will do no harm to your relationship and could provide just the push you need to increase sales.

3. Viral Marketing

Viral marketing includes any strategy that encourages individuals to pass on marketing messages to others and with virtually the entire US population having access to an email address, it's little wonder that bulk email marketing along with the web is a key viral marketing channel. With people looking for bargains, email marketing is proving more powerful than ever. Emails are the ideal viral marketing tool capable of reaching much further than initial recipients alone. Good offers and promotions are often shared amongst friends eager to spread the word of a good bargain.

If businesses send out tempting offers and promotions then it's only human nature that people will want to share them and it couldn't be any easier or convenient to pass on a good tip to a friend than via a quick email forward. Also, people genuinely like receiving email from friends, with a whopping 94% of email being opened and read which offers great opportunities for marketers.

Spryka Email Charger is a powerful bulk e-mail marketing application for Microsoft Windows. Its an Email newsletter software that manages a mailing list and sends mass newsletter emailings, without incurring any recurring fees or monthly charges. Visit us at http://www.emailcharger.com

Khurram Zaveri is the owner of Spryka Inc, an application development firm dedicated to providing valuable email marketing and personal finance software for business and personal use.

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