Using the Internet to Generate Small Business Advertising

If your small business advertising isn't bringing in the number or type of customers you want, it is time to rethink your marketing plan. Whether your business is placed in the "real world" or strictly online marketing, it will make all the difference when you are shooting for financial success.

The Internet now offers many new marketing media that can generate interest, draw leads and maintain itself with minimal input from you. Let's look at some of the techniques you must embrace and employ to create increased opportunities.

Small Business Marketing with Social Media
As the Internet continues to expand and grow, the phenomenon of social media sites increases exponentially. LinkedIn, Twitter, Facebook and more all provide an opportunity to market your business subtly. The goal is not to try a hard sell, rather to use these sites to connect to people interested in what you have to offer and to become the "expert" to whom everyone turns.

Once you have established yourself as someone in the know, any suggestions you make on products or websites will be followed. Think of social media as a long term project. You will need to update at least several times a week and be receptive to interacting with your followers.

Marketing Branding - Writing Online
Blogging and article writing is standard fare for Internet marketing. By putting content online you increase the links to your website and you improve the ranking your site will have when searched. Studies show that most consumers only follow the first three links that are presented after a search, so you really want to be at the top of the page.

Between social media links and those you create when you generate content, you can boost your ranking significantly. One thing is very important to remember when writing articles though, don't try to "keyword stuff;" it doesn't work and will get your articles rejected.

Another thing to remember is that blogging is not selling, per se. Just like social media, blogs must engage the reader, encouraging them to become a regular reader. If you become the go-to person for a specific topic, your recommendations will generate profitable leads.

Advertising Strategies - Creating your Leads List
It is a given that anyone who has made it to your website is at least somewhat interested in what you have to offer. You should do everything you can, without assaulting people, to get them to provide you with their email address. Have an opt-in box on your main page and every subpage as well.

The way to get people to provide you with their data is to offer something free, yet valuable, in return. A free eBook, a coupon to use on the site, or perhaps a promotional item that will be sent with their first purchase are all valid ideas. Remember, you want to get them hooked since that is the way to generate repeat business.

Without the advertising budget of the "big guys," it might seem as if small business advertising has little chance of success. The Internet makes for a more level playing field, and learning how to use it properly takes very little time, especially if you hire a mentor.

Employing effective small business advertising will help you double or triple your business seemingly overnight. Learn how to market properly and watch your bottom line grow.

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