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The Business Intelligence Market Outlook: Key drivers, market challenges and vendor strategies for future growth

IT majors need a new rallying cry to get big businesses and wider user communities excited about new types of IT systems, driving IT spend across the wider economy. There is a sense of agreement among the leading IT vendors that Business Intelligence (BI) is that rallying cry. Key IT vendors such as IBM, SAP, Oracle, Microsoft and SAS have made a series of acquisitions in the space, and the centrality of Business Intelligence in their overall marketing messages is testimony to the emergence of Business Intelligence as the ‘next big application of the future'.
This report closely examines the Business Intelligence supply side, looking at how BI vendors are performing in the context of helping organizations to understand their past state, comprehend their present state and predict what to expect in the future.
Beyond the BI supply side, this report assesses the state of the global BI market from the demand side perspective. Demand side analysis investigates the uptake of BI globally, investments on current BI use and planned future use, and usage of BI in key verticals such as banking and insurance, healthcare and pharmaceuticals, government, retail and telecom.

Key features of this report

• Definitions of key terms
• Provides Business Intelligence market sizing and forecast to 2013.
• Analysis of proprietary data related to Business Intelligence usage gathered from surveys of CIOs across a wide variety of vertical sectors and geographic regions, and of leading BI vendors.
• In-depth examination of key vendor offerings and strategies.
• Case studies of organizations that have adopted Business Intelligence.
• Analysis of key technological and market issues affecting Business Intelligence market growth.
Scope of this report
• Establish the size of the BI market and identify growth drivers and patterns.
• Understand the challenges that still stand in the way of BI market development.
• Identify the types of organization that are adopting BI by size and vertical industry.
• Identify the buy-side priorities in the context of BI usage.
• Gain insight into future BI usage by enterprise functions and components
• Gain insight into the offerings and strategies of key and emerging vendors in the BI space.
• Gain insight into the direction in which the BI market is heading and what it could offer in the future.

Key Market Issues

• BI is increasingly becoming a central theme in most major IT offerings. Key IT vendors such as IBM, SAP, Oracle, Microsoft and SAS have made a series of acquisitions in the space, and the centrality of Business Intelligence in their overall marketing messages is testimony to the emergence of Business Intelligence as the ‘next big application of the future'
• Growth of the BI market has been phenomenal. BI is probably one of the very few segments of the IT market which has seen double digit growth in this difficult economic climate.
• Mega-acquisitions have had a far-reaching effect on BI market development. The impact of IBM, SAP and Oracle's entry into the BI market through their recent BI pure play acquisitions is propelling these IT majors to position themselves further away from being fixated with a particular type of data format, towards enhanced understanding and capabilities of managing diverse data types and formats.

Key findings from this report

• The global Business Intelligence market was worth around $8.4bn in 2008, and is forecasted to grow to $13bn by 2013.
• Market growth will be driven by factors including acquisition synergies resulting from data management providers acquiring pure play BI vendors, leading to new types of business analytics services and therefore new market opportunities. Other key drivers include increasing uptake of BI and business optimization, an overarching need for business transparency, better corporate governance and the need comply with stricter regulations.
• Of those organizations which do not currently use BI tools, the biggest barriers to uptake are cost and complexity.
• A lack of mining capabilities for unstructured data such as text, incompatibility of BI solutions with inter-vendor ERP/CRM systems, and lack of understanding of available BI services among the mid-market users are major stumbling blocks for wider adoption of BI.
• The vendor landscape is heavily dominated by the big five: IBM Cognos, SAP BusinessObjects, Oracle Hyperion, SAS and Microsoft.SAP. BusinessObjects and IBM Cognos lead the global BI market followed by SAS, Oracle Hyperion and Microsoft.

Key questions answered

• How big is the global BI market?
• What is driving BI market growth?
• What types of organizations use BI? In which enterprise functions? For what purposes?
• What are the main priorities for organizations, and how does that relate to their usage of BI?
• Who are the leading players in the BI vendor space? What are their growth strategies?
• What does the future hold for BI?
• How can BI deliver real value to the end user?

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