Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful

Product Description
This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.
Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful

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5 Responses to “Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful”

  • Now in a thoroughly updated and expanded third edition, Cherie M. Sohnen-Moe’s Business Mastery is an invaluable reference guiding allied health professional towards successfully creating, operating and managing a business with integrity and profitability. Of special note are two new chapters on Therapeutic Communications and Conscious Business. Business Mastery is enhanced with numerous illustrations, charts, checklists, ad samples, promotional materials examples, and contracts, plus thirty reproducible business forms. Also included are sections of professionalism, ethics, client retention, designing promotional material, referrals, planning, marketing, insurance billing, finding a location, time management, networking, diversification, and self management. Business Mastery is a complete, single volume, indispensable instructional manual and reference for novice health care providers seeking to establish their business or service with competency, practicality, and entrepreneurial success.
    Rating: 5 / 5

  • Joyce Azukas says:

    If you have never owned a business but wanted to and think that this is something that you are ready to do. Business Mastery is the perfect place to start. It contains all the information that you need to know to get started and become successful. Make sure you start from page one and read all the way through. There is so much information. I have been in business a long time and if I only knew then what I know now, I would have been happier sooner. This book is like a journey of knowledge laid out for you to grasp as you need the information in it. Right down to all the forms that you may need. It is my business bible. I have reffered to it time and time again. You won’t be dissapointed.
    Rating: 5 / 5

  • I was very pleased with this book. I would recommend to any health professional. It is very helpful to anyone trying to start or improve a business so that ideas can be put in an orderly manner conducive to building a career. It is also useful to someone in a career as an employee because it deals not only with owning a business but with managing a career and a life. This book sets up a matrix upon which personal and professional life can be integrated for the greatest fulfillment of its user. The book is full of ideas, and is especially good with instructions on developing a strategic operating plan. Before reading this book, the reader should have some experience as a decision maker for a business or have taken a few college courses in business.
    Rating: 4 / 5

  • Anonymous says:

    While bookstore browsing, this book literally jumped off the shelf at me. I wondered why a book entitled “Business Mastery” was in the health section; after I flipped through, I knew the reason. It is geared towards new health care professionals, either in school or new graduates, and also is of value to experienced professionals, as myself.

    This is more a handbook on how to get in touch with what you want out of a private practice, and how to make it materialize. The first section is an excellent right-brained exercise in gathering left-brained materal to transform into a business plan.

    As an experienced physician with an established practice, I found some useful techniques to renew my practice focus. I have since used the book as a basic text in a business class for new health care professionals, and in consulting new professionals wanting to build a large, successful practice.
    Rating: 4 / 5

  • Anonymous says:

    I don’t know how Cherie Sohnen-Moe does it but Business Mastery just keeps getting better. I just bought the 3rd edition, (we are a little slow getting books down here in Australia) and since I had the two eariler editions, I didn’t think the third would have any more information of use to me. Was I wrong!
    Rating: 5 / 5

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